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The PPC agency for law firms
The legal sector isn’t short of competition – especially online. You can have the experience, the qualifications and the drive to help people, but that won’t matter if your potential clients don’t see you in the first place.
Most people searching for legal services turn to Google, and the firms at the top of the page tend to be the ones picking up the calls. PPC advertising puts you there – fast.
Add People has helped many legal firms to increase their visibility, generate more enquiries and grow their practice in a predictable, measurable way – all with PPC.
If you want to compete online, this is how you do it.
PPC campaigns for lawyers
The legal sector isn’t short of competition – especially online. You can have the experience, the qualifications and the drive to help people, but that won’t matter if your potential clients don’t see you in the first place.
Most people searching for legal services turn to Google, and the firms at the top of the page tend to be the ones picking up the calls. PPC advertising puts you there – fast.
Add People has helped many legal firms to increase their visibility, generate more enquiries and grow their practice in a predictable, measurable way – all with PPC.
If you want to compete online, this is how you do it.
So, what is PPC?
PPC stands for Pay-Per-Click, and it’s exactly what it sounds like: you pay each time someone clicks on your advert.
These ads show up in prominent positions on platforms like Google, usually right at the top when someone searches for whatever you ‘bid’ on (more on that later). So, if someone types in “family solicitor near me” or “employment law help”, your firm could be the first name they see.
It’s quick to launch, easy to scale, and gets you in front of people who are actively looking for what you do.
So, what is PPC for law firms?
PPC stands for Pay-Per-Click, and it’s exactly what it sounds like: you pay each time someone clicks on your advert.
These ads show up in prominent positions on platforms like Google, usually right at the top when someone searches for whatever you ‘bid’ on (more on that later). So, if someone types in “family solicitor near me” or “employment law help”, your firm could be the first name they see.
It’s quick to launch, easy to scale, and gets you in front of people who are actively looking for what you do.
Why legal businesses need PPC
Most legal services aren’t impulse buys. People turn to a search engine when they need help and often make their decision based on the first few results they find.
That means visibility matters. And without PPC, many law firms struggle to reach people at that key moment.
You may also be competing with national chains, directories and comparison sites – all of whom are bidding to take that traffic for themselves.
PPC lets you cut through that noise. Whether you specialise in wills and probate, immigration, employment or family law, a well-run campaign puts your firm front and centre, giving you a seat at the table when it matters most.
Why you need Google Ads for law firms
Most legal services aren’t impulse buys. People turn to a search engine when they need help and often make their decision based on the first few results they find.
That means visibility matters. And without PPC, many law firms struggle to reach people at that key moment.
You may also be competing with national chains, directories and comparison sites – all of whom are bidding to take that traffic for themselves.
PPC lets you cut through that noise. Whether you specialise in wills and probate, immigration, employment or family law, a well-run campaign puts your firm front and centre, giving you a seat at the table when it matters most.
Start capturing clients today
Start capturing clients today
What does Google Ads for law firms involve?
We’ve run thousands of PPC campaigns and know what works, especially in the legal space. Here’s what you can expect:
1. Initial audit
If you’ve advertised before, we’ll review your account and highlight what’s performing and where you’re losing budget. If you’ve never touched PPC, we’ll skip this step as there’s nothing to see and move straight on to…
2. Strategy and keyword planning
We’ll research the terms your ideal clients are searching for and build a plan around the areas of law you want to grow in.
3. Campaign build
Using that research, we’ll create a bespoke PPC campaign that focuses on location, intent and profitability - targeting people who are more likely to convert.
4. Ad writing and creative
Our in-house team will write compelling, on-brand ad copy designed to earn trust, drive clicks and comply with legal advertising standards.
5. Landing page review
The best ads are backed up by great landing pages. We’ll either help you build one or review your existing pages to make sure they support conversions.
6. Ongoing optimisation and reporting
Your campaign won’t stand still. We’ll refine keywords, test new ads and adjust targeting so you’re always improving and never wasting money. Plus, we'll provide clear updates on performance, costs and how many enquiries you’re generating, backed by regular reviews and support.
Frequently asked questions about Google Ads for solicitors
If you have clients, then it’s relevant – it’s that simple. Whether you focus on personal injury, family, immigration, corporate or employment law, we can build a tailored campaign that works for your market.
PPC can deliver leads within days of launching. We’ll set realistic expectations based on your goals and budget, but speed is definitely one of its biggest strengths.
Not at all. We work with firms spending anywhere from a few hundred pounds a month to much more. The key is getting value from every penny – and that’s where we come in.
Yes, we’ll either work with your developer or provide support through our in-house team to make sure your pages are built to convert.
Ready for the next step?
Want to find out what PPC could do for your firm? Just fill in the form below and we’ll set up a no-obligation chat to walk you through it.
Whether you’re brand new to paid ads or want to turn a struggling campaign around, we’ll show you where the opportunity is – and how to take advantage of it.
There’ll be no pressure to sign up because we know it can be a big step for a firm. However, like most big steps, it’s usually needed to see a big change. If that’s what you need – or even if you want some smaller wins from smaller budgets – then get in touch and let’s get talking.
Book your 15-minute call today
Ready for the next step?
Want to find out what PPC could do for your firm? Just fill in the form below and we’ll set up a no-obligation chat to walk you through it.
Whether you’re brand new to paid ads or want to turn a struggling campaign around, we’ll show you where the opportunity is – and how to take advantage of it.
There’ll be no pressure to sign up because we know it can be a big step for a firm. However, like most big steps, it’s usually needed to see a big change. If that’s what you need – or even if you want some smaller wins from smaller budgets – then get in touch and let’s get talking.
Book your 15-minute call today
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