We’re a Manchester-based SEO agency designed for SMEs

Search Engine Optimisation (SEO) is all about getting seen on Google by audiences that actually convert. For large businesses it is important, but for small businesses it is vital.

97% of people search online to find a local business
92% of searchers pick a business from the first page of local search results
88% of local business searches lead to a call or visit within 24 hours

In fact, organic search drives more traffic to websites than Google ads and social media combined.

That’s why ranking high for searches your audience will use can be so valuable – and SEO is all about getting you to the top.

Let’s get started

After all, when did you last look at page seven?

Essentially, search engines like Google and Bing use an algorithm to show websites that they think are relevant and authoritative; our SEO campaigns will establish both with every action geared towards the very simple goal of driving ROI (return on investment).

A lot of our clients have tried running their SEO for themselves before joining us but found it too time-consuming and complicated. After all, it is constantly changing.

The challenge is, one person alone can’t get your SEO up to scratch – even the most brilliant mind couldn’t do it alone. That’s why we have whole teams of them.

We don’t do jacks of all trades, we do masters of one.

So, when your site needs anything from copywriting to outreach, technical work to digital PR – we have just the right person for you, with experience over thousands of hours across hundreds of clients.

This means we can offer you a truly flexible SEO service; you’re not paying for the PPC ads you don’t need or the social media posts you don’t want.

What you will have is a dedicated account manager to plan and oversee your SEO campaigns with you. These are only a phone call or email away, ready to learn about your specific business and goals – and even challenge you when we need a little trust to deliver those big results.

On top of that, we also invest thousands of pounds a month into the latest digital marketing tools and software. What does this mean for you? We can not only spot opportunities that others can’t but deliver that work even faster once we spot them. For practices like link building and content marketing, this is what will really take SEO strategies from ‘good’ to ‘absolutely fantastic, that’.

Listen, we get it.

When you’re a small business, it’s easy to ignore things like your online presence because you’re focused on your bottom line above all else. Working with a team of experts, you’ll find that that online presence and bottom line are more connected than you ever thought – let us show you.

How does your website rank?

We’re proud of our reputation

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Rankings that turn into traffic

“Nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks.” – Digital Marketing Institute

Traffic that turns into conversations

“A small jump in conversions from 1% to 2% can give your sales and revenue a huge boost.” – Monster Insights

Conversations that turn into repeat customers

“Repeat customers are 52% more likely to convert than new prospects” – Forbes

Repeat customers that turn into reviews

“90% of consumers read online reviews before visiting a business.” – Search Engine Land

Reviews that turn into interest

“88% of consumers trust online reviews as much as personal recommendations.” – Bright Local

Interest that turns into a brand

“89% of shoppers stay loyal to brands that share their values.” – Small Biz Genius

Featured case study

Baby Boutique see a BOOM in revenue through shopping campaigns with Add People

In January 2020, Baby Boutique made £151.27 from paid ads. By January 2021, with Add People at the helm, they brought in over £16,000 through our bespoke paid advertising campaign. This adds up to a crazy, 11,015% increase in year-on-year revenue through their website.

View case study

11015% year-on-year increase in revenue
27757% year-on-year increase in conversions
£16000+ revenue in one month from paid ads

Overview of our SEO service

Ranking highly isn’t as simple as inserting a few keywords into your website and calling it a day. Instead, there are many different services we provide that all support what you can consider the three pillars of a successful website; technical, backlinks and on-page content.

Remember, we might be an SEO agency based in Manchester, but we’re not limited to there. With high-quality digital marketing strategies and the passion that everyone of our SEO experts brings to the table, we can get you ranking competitively on a local, national and global level – and all the organic traffic that comes with that.

Our partners

These are just some of the companies we’ve partnered with
Google Premier Partner Logo
Microsoft Elite Partner Logo
Facebook Marketing Partner
Amazon Advertising logo

After making a name for ourselves as a high-quality Manchester SEO agency, then establishing Add People as a serious player in the wider PPC, e-commerce and social media industries, it only made sense to partner with some of the other biggest names in the field. These give us a competitive advantage over many other companies you might have looked at, helping everything from link building and keyword research technical and local SEO.

No, our friends at Google can’t get you ranking at position one as a favour. Having access to exclusive tools and unique insights definitely helps us do it ourselves, though.

What your campaign will look like

We learn about you

What goals do you have? Who is your target audience? What markets are you strong in, or want to branch out to? No one knows these better than you, so we start by learning everything there is to know; the foundation of any successful search engine optimisation strategy.

We audit your site and competitors

Are there any underlying issues with your site? Does it have a link profile that is actually damaging? Could we learn anything from what your competitors are doing? This stage is crucial to your SEO strategy and knowing exactly what needs to be done next to get you ranking highly in the SERP’s (search engine results pages) that your audiences are getting.

We fine-tune your technical SEO

Does it load quickly enough? Is the internal linking effective? Are your web pages cannibalising each other for search engine rankings? Whether it’s a few tweaks or a huge overhaul, we have the cutting-edge tools and team to get you where you need to be.

We build up your content

Do all your products and services have pages dedicated to them? Are the alt text and meta data optimised for the search terms that drive traffic? Do your blog posts establish you as an authority to search engines and visitors? Our writers have decades of content creation experience between them and know exactly how to provide copy that is engaging, shareable and SEO-friendly

We design your website for users and search engines

Are your key pages easy to navigate? Does it make indexing easy for search engines? Do your pages match what your audience wants, not just what looks good? This is all about not just getting your site ranking, but your audience converting.

We establish your authority

Have you got any backlinks from sites in your industry? Are you getting coverage where your target audience gathers? Do directories know you exist? Once your site is looking good, it’s time to build your backlink profile and reputation; finding potential customers all across the internet and reminding the repeat customers why they trust you in the first place.

We enter a self-fulfilling cycle, supported by what we know works

The beauty of SEO with Add People is that it’s all about long-term stability. You’ll benefit from the groundwork we establish for years, which can lead to a cycle where your clicks lead to more clicks and links lead to more links; all of which we’ll measure, tweak and report to you using tools like Google Analytics and Google Search Console for as long as you’re with us.

Your campaign team

You found your success as a small business by finding a specific area and specialising in it. It is this mindset that is behind our team of largely Manchester-based experts who have a skill set designed specifically for whatever it is your website needs and would fit directly into any digital marketing agency around.

Account management team

Specialists in: Reporting directly to you, identifying opportunities and planning strategies to capitalise on them.

Content team

Specialists in: Writing content that is keyword optimised, matches user intent and gets coverage.

Digital PR team

Specialists in: Getting your website in front of millions; on huge websites like Forbes and The Independent or in hyper-niche magazines where your target audience lives.

CRO team

Specialists in: Making sure that your website is designed with users in mind, turning traffic into conversions.

Technical team

Specialists in: Keeping your website loading fast, staying online and easy to scan so the search engines never struggle to see our work and rank accordingly.

SEO FAQs

Does SEO increase sales?

Yes, by appealing to ranking factors and bringing in more traffic through page optimisation and backlinks, then making sure that the website is designed to turn those inbound leads into conversions. Outside of that, long-term strategies like establishing you as a thought leader in your industry should lead to steady and consistent growth.

Is SEO important for small businesses?

Incredibly so, which is why we’ve built an SEO agency that is specifically designed for SME’s (small to medium-sized enterprises). Consider that 97% of people search online to find a local business and that 88% of local business searches lead to a call or visit within 24 hours. SEO is about making sure you’re at the top of that page and you’re the one people are contacting.  

Is SEO better than Google Ads?

They serve different purposes. Google Ads is great for quick wins, but SEO is more focused on building a sustainable, long-term business. It even brings in more traffic to sites than Google Ads and social media combined. However, by combining these two, you are likely to see the most success. 

What makes Add People different?

There are many SEO agencies that focus on bringing in huge clients for huge paydays. Not us. We instead found a niche that we could specialise in and have honed our tools, staff and values to create a business that is designed for servicing SME’s and delivering a totally streamlined, no-chaff online marketing services for our clients.

How will I know you can deliver SEO results for my industry?

Because we’ve probably already delivered results in your industry. The truth is, part of our success as a digital marketing and SEO company has come from working with a huge variety of clients in a large number of industries; never building ourselves into one specific client niche outside of small to medium-sized businesses.

How does payment work?

You will pay on a monthly recurring revenue plan, where you pay for the number of hours you need. You can then control your marketing campaigns and spending alongside your SEO team, so if you want to expand to other areas of the business like PPC and web development, you’re primed to go!

What does your reporting look like and how often is it?

Your dedicated account manager will always be available over the phone or email for a catch-up. We also produce thorough reports about what we’ve been doing, detailing our successes every month and never shying away from any metrics that may not be as positive as we like that month.

Do I need to be based in Manchester?

Absolutely not. We always encourage people to come down to the Manchester office for a catch-up and a cuppa, but we have plenty of clients from elsewhere in the United Kingdom, including many outside the continent. From South Africa to America and everywhere in between, we understand search engine optimisation on a global level and are happy to work within your time zones where possible. So, if your country needs off-page SEO done a certain way, or people in your region expect user experience to be a certain way too, we can tweak our delivery to suit you and your audience.