Finally, a Facebook Ads management service designed for small to medium-sized businesses
Learn to tap into the limitless value Facebook offers a business like yours.
Over the last few years, marketing has evolved. Now, people expect businesses to come to them wherever they are; it’s now on us to chase them, not the other way around. This mindset shift is why Facebook Ads have become one of the most refined ways to build conversions, no matter what niche you operate in.
With this service, you can use incredibly detailed data to reach your ideal customers by location targeting, filtering demographics (such as location, age, interests – more on that later) and even using your existing database to create lookalike audiences. By generating this in-depth understanding of who actually cares about your business, we can deliver them personalised adverts right to where almost three billion people spend their time every month.
It gets even better. Would you consider your business a global icon? Are they a household name? Does Jeff Bezos have ‘insert your company name here’ posters on his wall? If not, then you’re exactly the business that stands to benefit a lot from Facebook Ads. That’s because you don’t need to have an established brand for this to work like so many other marketing channels require.
Instead, by smartly utilising the tools and services that we have access to, the focus is on the products and services you can offer your audience and not about how strong your brand is.
There’s a constant safety mat when you’re using Facebook Ads, too. Because this is just another form of PPC (Pay Per Click), if no one clicks on the ad – you don’t pay for it!
Target your audience with a laser focus (and leave out all the rest)
The service is so effective because of the incredibly deep targeting we’re capable of using alongside other tools in our repertoire. To explain how valuable this is, imagine that you sell high-end, vintage women’s handbags in Manchester. A billboard in the city centre might work because it’s based where they are. There will be a lot of men walking by though, the majority of which wouldn’t be interested in buying a women’s handbag. So, maybe you put the advert in a woman’s bathroom in Manchester; right location, right gender.
They’re high-end bags though, most women wouldn’t be able to afford them. Next, imagine you could find the perfect advertising spot for 1) women, 2) in Manchester, 3) with the salaries to afford them – would they all like the vintage style for handbags? Are they even interested in buying a new handbag at all?
With Facebook Ads, you could target people based on their gender, location, profession, interests AND search habits so you would know if they’re looking for a new handbag or not. What this means is that you’re not wasting your time and money targeting 99% of women when in reality, only 5% of them are suitable for the product. That’s a lot of money saved.
Why Facebook Ads work so well…
Did you know? 2.8 billion people use Facebook every month. (Facebook)
- A dedicated account manager
You’ll get your own account manager that will learn your business inside and out, so they can deliver campaigns that are entirely bespoke for you and your audience while answering any questions you have along the way.
- Growth across all platforms
By getting you seen on Facebook, we can grow your brand and reach across all other platforms. The adverts we produce can also drive traffic to your website, which can be very helpful from an SEO perspective.
- Ads that convert (and look good!)
Our team have been creating visually appealing adverts for years now, combining copywriting and Photoshop skills to deliver something that doesn’t just look nice but actually drives traffic and conversions.
- Post creation and community management
Here’s a quick lesson on social media for small to medium-sized businesses: consistency is key. If you’re just updating Facebook ‘when you remember’, then you’re doing it wrong. We can help you create content that fits your brand and audience, while also managing the community that eventually forms.
- A constant focus on returns
Likes, shares and follows are really important for growing your Facebook presence, but you’re with us to increase your conversions and make money. We never lose sight of that fact.
- Facebook retargeting
Have you ever visited a website, then seen it advertised to you days later? This is called ‘retargeting’ and can increase ad engagement by up to 400%. It’s a good thing we’ve been using it for years and know everything there is to know about it.
- Instant actions
It’s all well and good capturing the attention of the user and providing something they’re actually interested in, but if they can’t take that interest to the next level straight away then you could be missing out on a lot of conversions. That’s why it’s so great that Facebook Ads give people an instant action to make, so if they like what they see, they can instantly click through to your website!
- Consistent optimisation and reporting
Advertising on Facebook never stops and is always changing. This means that you need an agency that always has its ear to the ground, which is easy when you’re as passionate about the industry as we are. We’ll quickly spot changes and adapt where needed, then update you so you always know what’s happening with your business.
Digital marketing tailor-made for SMEs like you.
How we’ll deliver your campaign
Every business is different, which is why your dedicated account manager will sit down with you to discuss what makes you and your company unique, along with where you want it to go next.
Once we’ve learned everything about you and your company, we’ll look outside the box. Where are your customers spending their time? What are your competitors doing with theirs? The more we learn, the better your campaigns will be.
We’ll take everything we learned from the first two steps and put together a strategy targeting users that we know will be interested in what we have to say, with an expertly crafted advert that is bound to grab their attention.
This is what it’s all built up to. We’ll set the campaign live and closely watch it in its early days to make sure it’s all going smoothly – it normally does, but better safe than sorry!
Our work doesn’t stop once it goes live. We’ll keep watching the campaigns and spotting any opportunities for improvements. Remember, just because it does well on day one doesn’t mean it will still be performing on day fifty, so we’ll always have our finger on the pulse.
You’ll always be kept informed with the wins (and losses!) from your campaigns, whether that’s over the phone or over email once a month, or less often if you’re happy for us to just get on with it.
We’re proud of our reputation
Meet the team
Our Social Media experts here at Add People can support the growth of your brand across numerous platforms to ensure your catching user’s attention in the feed. With our Facebook Marketing Partner and Hootsuite Advanced Social Media Strategy statuses, your business is in the right hands.
Experts in providing insights and key strategies to grow a business and take them to the next level.
Experts in writing thought-provoking headlines, telling stories about a service or product to entice users with clever puns or witty taglines.
Experts in creating visual concepts which communicate ideas that inspire, inform and captivate customers.
Experts in building campaigns, tracking results and monitoring metrics.
The Hairpin Leg Company found their perfect audience through Facebook advertising their niche products!
In just 4 months, The Hairpin Leg Company saw their sales accumulate 480 deals from only the targeted Facebook ads. This resulted in an average Return On Ad Spend of a huge 1,270%.
Further Reading On Facebook Ads:
How can you get the most out of Social Media for your business? Check out this month’s #AskAnExpert with two of our Social Media experts, Robyn Vawdrey and Harrison Beaumont. They’ve got the answers to all your Social Media questions! Be sure to follow us on Instagram and get involved in our next Q&A.
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Frequently asked questions about Facebook Ads
The price of them vary, but they’re all PPC (Pay Per Click), meaning you only pay for the ads that people actually click on. This is a great benefit as if you were to pay thousands for a large billboard in a city centre, you’d still be spending money for the people that ignore it.
Yes, but they’re simple enough to set up and we’d be happy to guide you through it if it’s something you’re uncomfortable with.
Like most marketing channels, one isn’t necessarily better than the other, they just provide different strengths and weaknesses depending on what you want to get out of them. Feel free to call our team up to get a little more detail!
It’s hard to provide an exact number, but as a ballpark figure, you would expect to pay around £5-10 for 1,000 impressions on the platform. For a more accurate number, feel free to contact our team so we can learn a bit more about what you do!