Facebook Advertising

Over the last few years, marketing has evolved. Now, people expect businesses to come to them wherever they are; it’s now on us to chase them, not the other way around. This mindset shift is why Facebook Ads have become one of the most refined ways to build conversions, no matter what niche you operate in.

With this service, you can use incredibly detailed data to reach your ideal customers by location targeting, filtering demographics (such as location, age, interests – more on that later) and even using your existing database to create lookalike audiences. By generating this in-depth understanding of who actually cares about your business, we can deliver them personalised adverts right to where almost three billion people spend their time every month.

It gets even better. Would you consider your business a global icon? Are they a household name? Does Jeff Bezos have ‘insert your company name here’ posters on his wall? If not, then you’re exactly the business that stands to benefit a lot from Facebook Ads. That’s because you don’t need to have an established brand for this to work like so many other marketing channels require. 

Instead, by smartly utilising the tools and services that we have access to, the focus is on the products and services you can offer your audience and not about how strong your brand is.

There’s a constant safety mat when you’re using Facebook Ads, too. Because this is just another form of PPC (Pay Per Click), if no one clicks on the ad – you don’t pay for it!

Target your audience with a laser focus (and leave out all the rest) 

The service is so effective because of the incredibly deep targeting we’re capable of using alongside other tools in our repertoire. To explain how valuable this is, imagine that you sell high-end, vintage women’s handbags in Manchester. A billboard in the city centre might work because it’s based where they are. There will be a lot of men walking by though, the majority of which wouldn’t be interested in buying a women’s handbag. So, maybe you put the advert in a woman’s bathroom in Manchester; right location, right gender.

They’re high-end bags though, most women wouldn’t be able to afford them. Next, imagine you could find the perfect advertising spot for 1) women, 2) in Manchester, 3) with the salaries to afford them – would they all like the vintage style for handbags? Are they even interested in buying a new handbag at all?

With Facebook Ads, you could target people based on their gender, location, profession, interests AND search habits so you would know if they’re looking for a new handbag or not. What this means is that you’re not wasting your time and money targeting 99% of women when in reality, only 5% of them are suitable for the product. That’s a lot of money saved.

• A dedicated account manager

You’ll get your own account manager that will learn your business inside and out, so they can deliver campaigns that are entirely bespoke for you and your audience while answering any questions you have along the way. 

• Growth across all platforms

By getting you seen on Facebook, we can grow your brand and reach across all other platforms. The adverts we produce can also drive traffic to your website, which can be very helpful from an SEO perspective.

• Ads that convert (and look good!)

Our team have been creating visually appealing adverts for years now, combining copywriting and Photoshop skills to deliver something that doesn’t just look nice but actually drives traffic and conversions. 

• Post creation and community management

Here’s a quick lesson on social media for small to medium-sized businesses: consistency is key. If you’re just updating Facebook ‘when you remember’, then you’re doing it wrong. We can help you create content that fits your brand and audience, while also managing the community that eventually forms. 

• A constant focus on returns

Likes, shares and follows are really important for growing your Facebook presence, but you’re with us to increase your conversions and make money. We never lose sight of that fact. 

• Facebook retargeting

Have you ever visited a website, then seen it advertised to you days later? This is called ‘retargeting’ and can increase ad engagement by up to 400%. It’s a good thing we’ve been using it for years and know everything there is to know about it.

• Instant actions

It’s all well and good capturing the attention of the user and providing something they’re actually interested in, but if they can’t take that interest to the next level straight away then you could be missing out on a lot of conversions. That’s why it’s so great that Facebook Ads give people an instant action to make, so if they like what they see, they can instantly click through to your website! 

• Consistent optimisation and reporting

Advertising on Facebook never stops and is always changing. This means that you need an agency that always has its ear to the ground, which is easy when you’re as passionate about the industry as we are. We’ll quickly spot changes and adapt where needed, then update you so you always know what’s happening with your business.