The Blog

If you don’t have an Amazon account set up for your business, then you’re missing out on a platform with over 35 million users every month that basically have their computer mouse in one hand and their bank card in the other. If you do have an Amazon account, then you probably already know how […]

Search engines remain a primary driver of new business to solicitors and legal practices. Unlike much of the other advertising you may be doing, SEO (search engine optimisation) and paid search advertising will always bring motivated clients, that are either close to searching for you or actively are. This ability to specifically target people that […]

Having joined with Add People in August 2020, Gorilla Workwear recently took the decision to supercharge their PPC campaign, resulting in tremendous growth in a short space of time. The challenge In a push for more sales, Gorilla Workwear were looking to increase their ad budget. Quickly increasing the ad budget doesn’t necessarily equal more […]

How do you shine above your competitors in a fiercely competitive local market? Find out how Complete Oven & Carpet reached the top of local search rankings with the help of Add People. The challenge Having only started out as a business in the past year, Bill was struggling to find clients in a competitive […]

  The Stripes Company are specialists in striped fabric. Their online shop sells a range of products, from striped deckchairs to curtains. They have been partnered with Add People, since 2015. This case study explores how their eCommerce campaigns have flourished, through a year that has forced many businesses to adapt to the trends of […]

This week, we’re talking about eCommerce websites. More specifically, discussing how utilising the right payment methods and offering free shipping can play a vital role in avoiding cart abandonment and boosting conversions. Payment Options: Offer your prospects many ways to pay You can increase conversions by making it easier for your prospective customers to buy […]

Landing pages are the on-screen equivalent to your best elevator pitch. A landing page is a page within your website that internet users ‘land’ on after clicking a link that’s related in some way to your business. They might have clicked on a Facebook or Google ad, conducted a Google search or clicked a link […]

Without a GMB listing, you’re as good as invisible online! If you want prospective customers to find your business anytime and anywhere, then sign up to list it for free on ‘Google My Business’— Google’s business listing platform. Being on Google My Business makes it easier for customers to find information about your business online, including […]

What is a CTA? CTA stands for ‘call to action’, and it’s the part of a webpage, advertisement, or piece of content that encourages the audience to do something. They can encourage various actions depending on the content’s goal. CTAs are a key driver of lead generation. They connect two of the most important parts […]

Baby Boutique sell a range of baby products, such as luxury prams, car seats, clothing etc. through two physical stores and their own eCommerce website. In April 2020, they were keen to significantly improve the performance of their shopping campaigns and decided to team up with Add People. The rest is history… THE CHALLENGE At […]

It’s all in the details. Get your business cited in online directories. If you want your business to gain higher visibility in search engine results and attract more customers, then you need to ensure your company details appear in multiple local online directories. A citation is a reference to your business on a directory site such […]

Pets On Set provide professionally trained animals to the TV and film industry. They teamed up with Add People, looking to set up a Google Ads campaign, in order to bring in a higher quality of leads. THE CHALLENGE Operating within a very niche market could potentially make it difficult for a Google Ads campaign […]