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Attract More Customers With Our Local SEO Services.

Appear in local search results and attract nearby customers with a local SEO strategy delivered by our digital marketing experts.

Make it easier for local customers to find your business online.

It’s estimated that 30% of all Google searches on mobile devices are ‘local SEO’ searches. That is, people searching for a local business to service them. If you aren’t already appearing in local search results — perhaps you’ve tried searching for yourself and nothing shows up — then you could be missing out on a golden opportunity to drive revenue to your business.

Our local SEO services can help you to:

👉 Appear at the top of the search results whenever somebody is looking for a service you provide.

👉 Show up on maps so potential customers can easily find where you are situated.

👉 Fine-tune the content on your website so that it resonates with your ideal customer.

👉 Manage your online presence, so that it engages with your target audience in a way that’s more likely to win them over.

👉 Optimise your website so that it displays well on mobile phones and tablet computers.

Read more: our local SEO expert answers your questions

92% of local listings get their traffic from ranking on the first page of the SERPs.
78% of people who search for something nearby visit the business within a day.
28% of local search queries result in a purchase.

What our local SEO company can do for you:

Deliver an in-house level service.

We may be a local SEO agency, but our ambition is to deliver a service that feels in-house, almost like we’re working right alongside you. In the early stages of a campaign, this means developing an intimate knowledge of your business — your disruption story, your target audience, your unique offering and so on.

We’ll SEO audit your site and competitors.

Next, we’ll examine the current market landscape your business operates in. We’ll begin by looking closely at your most successful competitors to see what makes them stand out — and what we can do to outshine them.

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We’ll give your website a health check.

Our technical SEO specialists will audit your website to make sure it’s running properly. Search engines prefer websites that load quickly and are optimised for mobile users. We will also examine your service and blog pages to see if they are well-written and aren’t conflicting with one another.

We’ll work on and maintain your search engine business profiles.

Google Business Profiles. Bing Places. Apple & Google Maps. We will optimise and help you to manage all of these search engine profiles — giving your online visibility and local presence a major boost.

We’ll structure your website so that it satisfies your customers and Google.

A good local search strategy isn’t all about search engine optimisation and ranking factors. It’s about getting you more leads and conversions. A big part of that is making sure that your website is easy to navigate, appears trustworthy, and has all the right on-page considerations that both humans and search engines love.

We’ll help build your brand’s authority and legitimacy.

We’ll contact the relevant directories, build out your local citations, and carry out other local link building techniques — all of which will go far to increase your local search visibility. We will also help you with general reputation management (such as online reviews) and nurture your brand.

We're proud of our reputation

Hit the ground running with a fully comprehensive local SEO campaign.

Improve your local business listings with a well-rounded local SEO marketing strategy at Add People. Here’s what to expect when you partner with us. Whether it's optimising your Google Business page, writing new content to build on business listings or updating your physical locations on Apple and Google Maps — our team have you covered.

Keyword research.

It goes without saying that with our local SEO services, you can expect quality keyword research with an emphasis on buying intent — giving you the best chance to be seen in your local area by customers ready to purchase from you.

Local audience content optimisation.

Armed with the right keywords, we will then make sure your commercial pages are well-optimised to give them the best chance of appearing in search engine results. If we spot some good opportunities, we’ll also work on valuable blog content with the aim of driving more organic traffic to your website.

Business page creation & optimisation.

Bing Places, and Google Business pages are important to get just right. Not only in terms of keyword optimisation but in how they present your local business to your target audience. We’ll help you to utilise business pages to reveal new products, share new sales, discuss wins you're proud of and more. This is a great way to easily build your brand to the people that matter.

Citation, NAP audits & PR-based linkbuilding.

We will audit your existing citations and local backlinks to make sure they display your business details correctly — then build new ones. For local SEO, having consistent NAPS (names, addresses and phone numbers) is just as important as an effective content creation plan — especially if you have multiple business locations.

Schema markup.

By speaking to Google in its own language, we can optimise for its algorithms so-called ‘snack packs’, featured snippets, and knowledge cards. These are also called ‘position zero’ cards because, if done properly, they will automatically place your local business right at the top of the search engines.

An evidence-based SEO ranking strategy.

See in real-time how our content marketing efforts are helping your local business thrive. We use metrics from tools such as Google Analytics, Search Console and Ahrefs to monitor growths in website traffic, organic search and conversion rates.

The secret to growth? Add People.

Meet your SEO team(s):

You found your success as a small business by finding a specific area and specialising in it. It’s this mindset that’s behind our team of largely Manchester-based experts who have a skill set designed specifically for whatever it is your website needs.

Account management team

Specialists in: Reporting directly to you, identifying opportunities and planning strategies to capitalise on them.

Content team

Specialists in: Writing content that is keyword optimised, matches user intent and gets coverage.

Digital PR team

Specialists in: Getting your website in front of millions; on huge websites like Forbes and The Independent or in hyper-niche magazines where your target audience lives.

CRO team

Specialists in: Making sure that your website is designed with users in mind, turning traffic into conversions.

Technical team

Specialists in: Keeping your website loading fast, staying online and easy to scan so the search engines never struggle to see our work and rank accordingly.

Featured case study:

SEO services deliver dazzling 158% boost in organic traffic

As a market leader in the medical and aesthetics industry, organic growth has been key to Venn Healthcare’s success; particularly during the COVID-19 pandemic – which has seen an incredible year-on-year growth despite a global market turndown.

View case study

158% Increase in organic traffic
284% Increase in impressions
87% Increase in organic traffic value

Local SEO Agency FAQs

What is the difference between SEO and local SEO?

The aim of SEO in general is to make your business more visible online so that customers can find and purchase goods or services from you.

But while traditional SEO works to improve your website’s visibility country-wide, or even worldwide, local SEO is more about promoting and putting your business into contact with customers in and around your operating area. Both use many of the same strategies to improve your website’s visibility. But local SEO requires certain specific measures to connect businesses with local customers.

We want to stress that this isn’t a ‘pick one or the other’ scenario; it’s just more of a concentrated effort to rank locally. If you rank locally, there’s a chance you’ll rank nationally and globally, too.

How much does local SEO cost?

It’s difficult to give an exact price because there are so many variables at play. However, we can give price indicators in our article on SEO costs here.

What are the benefits of local SEO?

There are no shortages of local SEO benefits, especially if you’re a business that delivers goods and services to the surrounding area. The main benefit is that a good local SEO strategy will improve your online visibility, making it easier for paying customers to find out more about who you are and how you can service them.

Improved visibility with local SEO will put your business in front of people directly looking for your services, and will very likely lead to increased sales and loyal repeat customers. This makes it an ideal avenue to build trust and business authority, and to engage with people looking to buy from you. And as a bonus, since you’ll already be highly visible with a good SEO strategy, you won’t have to spend as much on paid advertising (PPC).

How important is a Google Business page?

If you run a business that operates in a specific location or has customers physically visiting you, a strong Google Business profile (formerly known as a Google My Business or ‘GMB’ page) is utterly essential.

After the initial set-up process, the pay-offs can be huge. After all, how often do you use Google Maps to find businesses near you? By optimising your Google Business listing, we can massively increase your chances of appearing right at the top of Google.

Can you help my business appear on Google Maps?

Yes! By working in tandem with your Google Business profile, and by using SEO audits to review what’s previously been delivered and creating new content to target new customers, we can get you in front of local customers that are ready to convert. After all, your online presence should always reflect your physical locations or you could be letting revenue slip through your fingers.

What is a local SEO citation?

A ‘citation’ is essentially any mention of your company online. The most common types of citations come from business directories (such as Yell and Thomson Local), but you can also get citations from blog posts, other local websites, and websites specific to your industry.

Citations are important because they collectively help to legitimise information about your business by providing consistent NAP signals. For this reason, citations can help your business rank and can also help you appear more prominently on search engines when people search for services that you provide.

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

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