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The Local SEO Agency That Delivers Customers.
When 88% of local business searches lead to a call or visit within 24 hours, you need to be appearing high in the search results that your customers are making. Need a lift?
Your customers are searching for you. Are you being found?
Searches containing “near me” have increased by 3,400% since 2011, according to Google. Your local customers are using search engines like never before. It’s never been more important to be Known Locally. Is your business visible on the Google high street?
We might be based in Manchester, but our local SEO services can help you find customers that are local to you – wherever you may be.
👉 Perfect for lead-generation businesses & brick-and-mortar shops.
👉 Get seen at the top of results for the searches your customers make.
👉 We target local-intent searches that convert at a high rate.
👉 We deliver content, outreach and technical work that search engines (and customers) love.
👉 Our dedicated account managers don’t just make businesses like yours survive, but thrive.
👉 70% of people visit/call a local business after researching them online – get seen there!
97%
of people search online to find a local business.
92%
of searchers pick a business from the first page of local search results.
88%
of local business searches lead to a call or visit within 24 hours.
How we’ll deliver your local SEO campaign for you:
Step 1) We’ll learn all about your business
First things first, we’ll work with you to get to know your business as close as possible, inside and out. For example, what goals do you want to achieve? Who is your target audience, how do you want to expand your business operations, and how would you define your service? No one knows this better than you. And we’ll use this information to start building your local SEO strategy.
Step 2) We’ll audit your site and competitors
Next, we’ll examine the current market landscape your business operates in. We’ll begin by looking closely at your biggest competitors to see what makes them tick. For example, are they missing any opportunities that we could take advantage of? And is there anything they are doing that we should also be doing? This stage is crucial to strategy and knowing exactly what needs to be done next.
Step 3) We’ll give your website a health check
Then we’ll want to make sure your website is spick and span. This is the ‘technical SEO’ side of things. Here we’ll be looking at important website traits that can negatively affect rankings if they aren’t sorted out properly. For example, are your web pages loading fast enough? Are they optimised for mobile phone users? Are your service pages written appropriately, so that they aren’t conflicting with one another? We’ll find all that out here.
Step 4) We’ll work on and maintain your search engine business profiles
Google My Business. Bing Places. Apple Maps. All of these search engine profiles need optimising so that your customers understand what it is that you do and where you are. These business profiles are also invaluable places to engage with and build relationships with potential customers. This will include providing as much accurate information as possible, such as opening times on public holidays, and even some blogging (for example, Google My Business posts).
Step 5) We’ll structure your website so that it satisfies your customers and Google
Do all of your products and services have appropriate pages dedicated to them? Are they optimised for localised keyword searches? Is it easy to navigate through your website, and does it look like a site that a paying customer would trust to use? Our local SEO strategy isn’t all about rankings. This stage is all about setting up your website so that once you attract the customers, you make it as easy as possible to get them to buy.
Step 6) We’ll help build your brand’s authority and legitimacy for customers and search engines
We’ll build out your citations, strengthening your local backlink profile and addressing any NAP (name, address and phone number) inconsistencies on any previous citations you may have. And we’ll help to manage your businesses’ reviews and respond to and engage with your customers — another factor that can boost legitimacy and rankings with the search engines.
We're proud of our reputation
What we deliver with our local SEO services:
Whether it's optimising your Google My Business page, writing new content to build on business listings or updating your physical locations on Apple and Google Maps - our team have you covered.
Why we love this: Business page listings are very important for providing accurate, detailed information about what it is you do and how you can service your customers. You can also use these to reveal new products, share new sales, discuss wins your proud of and more. This is a great way to easily build your brand to the people that matter.
Why we love this: This is the bread and butter of your local SEO service. We deliver content for your site, whether that's a service page or blog post, that targets local search terms while also convincing the users that are on your site to convert with you and not a competitor.
Why we love this: Citations are a great way to get you in front of your local audience while building a solid foundation of backlinks to show your Google you're a legitimate business. In order for you to get the full benefit of these, we also audit your existing citations to make sure they're consistent. You'd be surprised how many ways you can write an address!
Why we love this: By speaking to Google in its own language, we can optimise for so-called “snack packs”, featured snippets, and knowledge cards. These are also called “position zero” cards because, if done properly, they will automatically place your local business right at the top of Google.
The secret to growth? Add People.
Meet your SEO team(s):
You found your success as a small business by finding a specific area and specialising in it. It’s this mindset that’s behind our team of largely Manchester-based experts who have a skill set designed specifically for whatever it is your website needs.
Specialists in: Reporting directly to you, identifying opportunities and planning strategies to capitalise on them.
Specialists in: Writing content that is keyword optimised, matches user intent and gets coverage.
Specialists in: Getting your website in front of millions; on huge websites like Forbes and The Independent or in hyper-niche magazines where your target audience lives.
Specialists in: Making sure that your website is designed with users in mind, turning traffic into conversions.
Specialists in: Keeping your website loading fast, staying online and easy to scan so the search engines never struggle to see our work and rank accordingly.
Featured case study:
SEO services deliver dazzling 158% boost in organic traffic
As a market leader in the medical and aesthetics industry, organic growth has been key to Venn Healthcare’s success; particularly during the COVID-19 pandemic – which has seen an incredible year-on-year growth despite a global market turndown.
158%
Increase in organic traffic
284%
Increase in impressions
87%
Increase in organic traffic value
Frequently asked questions as a local SEO agency:
What is the difference between SEO and local SEO?
The main focus of both traditional and local SEO strategies is to improve your business rankings in the search engine results pages. So that more customers can find and purchase goods or services from you.
But while traditional SEO works to improve your website’s visibility country-wide, or even worldwide, local SEO is more about promoting and putting your business into contact with customers in and around your operating area. Both use many of the same strategies to improve your website’s visibility. But local SEO requires certain specific measures to connect businesses with local customers.
What is a local SEO citation?
A ‘citation’ is essentially any mention of your company online. The most common types of citations come from business directories (such as Yell and Thomson Local), but you can also get citations from blog posts, other local websites, and websites specific to your industry.
Citations are important because they collectively help to legitimize information about your business by providing consistent NAP signals (name, address and phone number). For this reason, citations can help your business rank and can also help you appear more prominently on search engines when people search for services that you provide.
What are the benefits of local SEO?
There are no shortages of local SEO benefits, especially if you’re a business that delivers goods and services to the surrounding area. The main benefit is that a good local SEO strategy will improve your online visibility. Making it easier for paying customers to find more about who you are and how you can service them.
Improved visibility with local SEO will put your business in front of people directly looking for your services, and will very likely lead to increased sales and loyal repeat customers. This makes it an ideal avenue to build trust, business authority, and to engage with people looking to buy from you. And as a bonus, since you’ll already be highly visible with a good SEO strategy, you won’t have to spend as much on paid advertising.
How important is Google My Business?
If you run a business that operates in a specific location or has customers physically visiting you, a strong Google My Business profile is utterly essential. The great thing about this service is that, after the initial set-up process, the pay-offs can be huge. After all, how often do you use Google Maps to find businesses near you? By optimising your business listing on GMB, we can get you seen right at the top of Google.
Can you help my business appear on Google Maps?
More than one billion people use Google Maps every month – it’s a good thing we can get you seen on there! Working in tandem with your Google My Business profile, by using SEO audits to review what’s previously been delivered and creating new content to target new customers, we will get you seen by the customers that are ready to convert. After all, your online presence should always reflect your physical locations or you could be letting revenue slip through your fingers.
Get started with Add People
From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.
08450 30 4444
