By combining an interest in data with a passion for making small to medium-sized businesses money, our team have been managing successful PPC campaigns for years. No matter the budget, no matter the industry, we have established techniques and tools that we can consistently use to deliver a strong return on investments.
With this service, we’ll manage your entire PPC campaign for you and provide you with the peace of mind you’ll seek (and rarely get) as a business owner.
You might have a family friend that knows how to use Google Ads or a mate from the pub that knows what PPC stands for, but we haven’t made a name for ourselves by just being ‘good’ with these campaigns. Just like you probably have a passion for the industry your business operates in, our PPC team and account managers live and breathe for squeezing every bit of profit out of your budget as possible.
Why our PPC Lead Generation Plus service works.
PPC is always changing, so you need an account manager that’s always watching.
We’re not interested in making billionaires a few extra quid. We focus solely on small to medium-sized businesses, not just because it’s where we’ve proven ourselves, but also because we know we’re making a huge difference in the lives of our clients. That’s what we can do for you with our account-managed PPC campaigns.
With decades of experience to lean on and all the latest tools, we can provide you with next-level insights into your audience and what makes them convert.
The beauty of PPC is also in its name – “pay per click”. That means that, even if your advert is seen by thousands of people, you only pay if they click. As a result, you’re only spending money on people that are actively ready to convert.
From plumbers to dance schools, we know how to tap into PPC for small businesses.
What this service looks like.
If you choose Add People to help you manage your PPC campaigns, you’ll get all of these benefits and more…
Your own dedicated account manager
You’ll be assigned a manager that will learn all about your company and target audience. These will be your reliable point of contact throughout your time with us, ready to translate the technical mumbo jumbo into plain English.
Flexible reporting that suits you
Do you want a bi-weekly video chat to catch you up on what’s been happening, or would you prefer an email summary every other month? However you want to be kept up to date, we can help you.
Initial set up and campaign creation
Even if your business isn’t set up with PPC, we’re happy to introduce and onboard you into this exciting new world. From early demonstrations to final campaign reports, we’re with you every step of the journey.
Access to Google and Microsoft Ads networks
We are official partners of both Google and Microsoft, which gives us access to brand new tools and insights we can use to help you make money. This also makes accessing the Google and Microsoft Ads networks even easier, which is good news for you.
By using remarketing, we can target people that have already interacted with your brand but not actually converted yet. This maximises our conversion chances because we’re only showing the ads to people that we know are interested, instead of people that might not care at all.
Our team has been trained in copywriting, meaning that the complex can sound simple, the boring can sound exciting and the undesired can sound essential. They will also work closely with you to land on a tone of voice that matches what you want your brand to be.
In-depth audience analysis
As a company, we spend thousands of pounds on software and tools every month which can give us insights and analysis that smaller agencies may not be able to provide. After all, the more you understand your audience, the better you can appeal to them.
Your digital safety is crucial to us, which is why our teams are trained in detecting fraud and could end up saving you thousands of pounds by spotting something only the trained eye could notice.
This powerful tool allows us to track visitors to your website from multiple traffic sources and sessions, along with full tracking for their conversions (whether over phone, form or live chat) and unifies that data. Basically, it gives us incredible insight into the people that are accessing your website which we can use to improve, well, everything going forwards.
How we’ll deliver your campaign for you
Your dedicated Account Manager will discuss your business, goals, website, and marketing history in order to gain as much information as we need to effectively represent you online.
We use keyword research tools to identify what your customers search when looking for your product or service online.
Our specialist PPC build team use keyword research, your past campaign data, and their own expertise to create a solid foundation for your PPC journey.
Your Account Manager will walk you through the campaigns, ad groups, ads and more that we have set up with you so we can verify everything is representative of both your business and your goals.
Your Account Manager will schedule calls with you to review the previous period’s data and make optimisations to improve performance, as well as be there to answer questions, discuss strategies, and more.
Meet Your PPC Team(s)
Specialists in… getting serious results with low-to-medium budget Bing and Google Ads campaigns.
Specialists in… handling premium accounts and managing high budget Bing and Google Ads campaigns.
Specialists in… delivering bespoke shopping campaigns for eCommerce businesses that want to take their online presence to the next level.
Baby Boutique see a BOOM in revenue through shopping campaigns with Add People
In January 2020, Baby Boutique made £151.27 from paid ads. By January 2021, with Add People at the helm, they brought in over £16,000 through our bespoke paid advertising campaign. This adds up to a crazy, 11,015% increase in year-on-year revenue through their website.
Pay Per Click (PPC) FAQ's
PPC stands for “pay per click”, which is a form of online advertising where you only pay when your adverts are clicked on. If you compare this to something like a city billboard where thousands of people walk by and ignore it, you only pay when people actually engage.
Neither one is better than the other, they just provide different benefits. SEO is great for developing a strong foundation for your business with a reliable website and relevant coverage from other businesses. PPC, however, works because you don’t need to have huge brand awareness and can quickly turn around profits as it is more immediate than almost all other forms of marketing.
As Google reported in 2018, for every $1 spent on PPC, businesses typically earn $2 back on average – which says a lot about the value this provides. It is also easily scalable, so if £5 brings you back £10, then what happens if you put a few zeroes after that five? Obviously, nothing in marketing is a 100% sure bet, but PPC is about as close as it realistically gets.
Google Ads is simply one form of PPC, specifically where you bid on placements at the top of search results on Google. You’ve likely seen these listings before, distinguishable by a small ‘Ad’ symbol, and is PPC by the fact that you pay for each click a user makes on your ad. This means it is a very streamlined approach and you only pay for interested users, which is a far cry from the likes of billboards where you’re paying for everyone in the hope that some of them are interested.