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Grow your business with our link building agency UK services.

Boost your website’s search engine rankings and drive more customers to your brand with a professional link building strategy.

Get free advice on how the link building can benefit your business

A link connecting two webpages, an image that represents link building agency UK services.

Outrank your competitors with high quality backlinks.

SEO link building is all about building relationships with relevant websites in your industry. The best way to do this is to create quality content — or provide key information — that such websites find useful. In return, we expect these websites to connect with ours via hyperlinks or backlinks.  

Building relevant links from authoritative websites is important because Google’s algorithms consider a website’s link profile when deciding on whether it is authoritative and can be ‘trusted’ or not.

Link building incorporates many of the practices of our digital PR services and we often run both SEO strategies together.

Our link building agency UK services can help you to:


👉Position your website in front of your target audience.

👉Drive more paying customers to your website.

👉Make your website appear more trustworthy and authoritative. 

👉Increase your keyword rankings.

👉Boost your overall SEO & content creation efforts.


Read more: our PR & Link Building Manager answers your questions

85% of SEO professionals agree link building has a big impact on brand authority.
67% agree that backlinks have a big positive impact on Google rankings.
56% believe that link quality & quantity are important for rankings.

Improve your search engine rankings with our link building agency UK services.

Let our SEO experts grow your backlink profile. We have specialist training in earning high-quality link placements on web pages that will not only satisfy the search engine algorithms but position your business in front of new customers.

As a specialist SEO agency and link building company in the UK, we have the knowledge and experience to run successful campaigns with SMEs of all sizes. Including start-ups, complex SaaS corporations, B2B, B2C, and eCommerce stores.

Our outreach team will work in line with your business vision, goals, and the digital marketing metrics that you value most for a truly bespoke link building package.


Discover more about our SEO services

Partner with a marketing agency capable of delivering high quality link building services.

Here’s what you can expect from our link building agency UK services if you choose to work with Add People:

Linkable content marketing.

Create your own news with unique data-driven sets that are naturally shareable and link-worthy. We can help you build stories around your brand and industry, and get the world talking about your business.

Product-led link building.

Put your products, goods, and/or services in the spotlight with our product-led link building campaigns. Enjoy backlinks with keyword-rich anchor text in the appropriate context to please search engine algorithms.

Expert commentary.

Share your industry expertise with readers all over the United Kingdom and the world. Take advantage of our journalist connections and establish yourself as a true thought leader in what you do, introducing yourself to millions in the process.

Thought leadership.

Position yourself as a true thought leader in your space with a consistent link building strategy that will increase your website’s visibility. Strengthen your domain authority with backlink placements on authoritative websites. Earn the trust of a global audience and drive organic traffic to your business.

Guest posting.

Write for bloggers, social media influencers, and online platforms that are influential in your niche. Have your articles read by your target audience, boosting referral traffic to your business.

Citation link building.

Improve local search engine results and website traffic with a link profile strengthened by backlinks from the most relevant directories.

Ready to kickstart your link building strategy?

Here’s what to expect from your link building campaign.

A bespoke link building package.

Our link building experts will conduct a series of interviews with you to learn more about your brand, objectives, and competitors. With these key insights under our belt, we will then put together a comprehensive optimisation strategy to maximise your brand visibility.

A decorative image, thought to represent the website improvements that a CRO agency can do.
White hat link building techniques.

We follow search engine best practices and guidelines for an honest, transparent form of link building — and are often rewarded with a positive uplift in rankings and traffic whenever Google makes a big update to its algorithms.

An in-house level service.

As a leading link building company in the UK, our ambition is to deliver a service that feels in-house, almost like we’re working right alongside you. This means developing a collaborative, interactive relationship with yourself and your business so that we will know how to deliver just the right type of content.

A carefully selected manual outreach process.

No bots, AI or scraping tools here. We will build media relations with top journalists, influencers, and online publications in your field, helping to secure high-quality placements so that your business can benefit from referral traffic and more leads.

A measure of success.

You will be able to see first-hand in monthly reports how our outreach and content marketing efforts have contributed to building your online presence, organic rankings and website traffic via key metrics from Google Analytics and our keyword tools.

We're proud of our reputation

Meet your SEO team(s)

Onboard with us for digital link building services, and you'll be able to access and benefit from the other teams within our SEO department.

Account management team

Specialists in: Reporting directly to you, identifying opportunities and planning strategies to capitalise on them.

Content team

Specialists in: Writing content that is keyword optimised, matches user intent and gets coverage.

Digital PR team

Specialists in: Getting your website in front of millions; on huge websites like Forbes and The Independent or in hyper-niche magazines where your target audience lives.

CRO team

Specialists in: Making sure that your website is designed with users in mind, turning traffic into conversions.

Technical team

Specialists in: Keeping your website loading fast, staying online and easy to scan so the search engines never struggle to see our work and rank accordingly.

Featured case study

How link building helped Inventory Base achieve a 300% increase in website conversions.

Read more about how one of the UK’s leading property inventory software companies reached an audience of 2.5 million with an effective link building and digital PR strategy crafted at Add People.

View case study

300% Increase in website conversions.
85% Increase in organic traffic.
75 Unique site placements.

FAQs — Link building agency UK services

How much should I pay for link building?

We bundle our link building costs in with our general SEO pricing. This is because we believe link building should comprise of just one aspect of your overall SEO campaign for the best results — alongside good content/SEO copy creation, conversion-rate optimisation, UX and more. 

It’s hard to give a precise answer because it depends on so many variables. But we can give you approximations of what you can expect to pay in our SEO costs article. It depends really on multiple factors, including the size of your business and what you want out of your campaign.

How many backlinks do I need to be on page 1?

It depends on how competitive your industry is. Some industries are super-competitive and lots of backlinks might be required. Some of the least competitive industries might not require all that many.

One thing to take away though is, there is no such thing as too few high quality backlinks. And most individual webpages don’t have any backlinks at all, so just a 1-2 in this regard can really help.

How long does link building take to work?

Link building (and SEO in general) is a bit of a slow burner. It can take a while for the search engines to crawl and then recognise that a website has accrued new or more backlinks. There’s no solid science to this. Some results can take effect very quickly. But most SEO experts agree that it can take anywhere between 3-12 months for a successful link building strategy to take effect.

I have more backlinks than my competitors but they’re still ranking higher than I do — why is this?

It could be that you have poor quality/less relevant backlinks, whereas your competitor has fewer but higher quality backlinks. In the link building world, it’s quality not quantity that matters — and poor quality links may actually be harming your website.

Another factor could be that the content you’re producing doesn’t quite match the intent of your target audience. If you miss the mark slightly, Google will promote the web pages that it thinks are the best match for what the searcher is looking for. 

The truth is there are lots of factors that could influence this. We’ve listed two common reasons here. That’s why we always recommend a link building strategy that runs alongside a more holistic SEO strategy. So if poor content is holding you back, despite a good link profile, we can work on improving that content. 

How do you check backlinks?

We use SEO tools to do this such as Ahrefs. We spend £1000s a month on keyword tools that tell us how many backlinks a website has, including your competitors. These tools also tell us what websites are linking to them, what anchor text they are using, and whether they are any good or not.

What exactly is ‘domain authority’ and how can you check this?

Domain authority, sometimes also known as ‘domain rating’, is (to use Ahrefs’ definition), ‘The strength of your target’s backlink profile compared to the other websites on a 100-point logarithmic scale’. For example, a website with a DR of 90/100 has a stronger link profile than a website with 20/100. We can check your domain authority using our SEO tools such as Ahrefs.

Does link building still work?

Yes. Some influencers in the SEO world are keen to talk about how link building isn’t as important as it used to be. But we see everyday the power that a good link strategy can have on rankings and website visibility. So we still consider it to be very important — and indeed, even crucial — in very competitive industries.

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

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