Conversion Pixel

More than good looks; website development & design that converts.

First impressions matter. So, what does your website say about your business? Whether you need a website created from scratch or you have one that just needs a little more love, Add People can help.

50 Your website only has 50 milliseconds (0.05 of a second!) to leave a good impression
57% of internet users say they won’t recommend a business with a poorly designed website
38% of people will simply walk away and not come back if you’re website content and design are unattractive

Don’t get caught in the web. Make sure your website flies.

Handshakes and a nice smile used to be how businesses made a good first impression. Now, it’s down to the website. Web development and design teams are the spine of eCommerce and lead generation-based businesses.

That means a functional and welcoming user experience is essential in 2022. So much so, even if your prices are high or your brand is less established: if people trust your website, they trust you with their money.

Let’s get started

You may already have a website, but does it draw users in and get them converting when they’re in the palm of your hand? If you don’t have a website, then you couldn’t click that “Let’s get started” button over to the left quickly enough – no matter what niche you’re in.

That’s because our Manchester-based web development and design team can deliver a customer-friendly front end (what customers see) and a backend (what we’ll see) that search engines will love.

With advanced analytics and tracking, we can even identify what makes your customers convert (and not convert) so we can drive higher ROI. Looks aren’t everything but our web design team sure do build websites that make your brand attractive. All at cost-effective rates, so you can add to your bank without breaking it.

And one thing’s for sure, it wouldn’t hurt to speak to one of our Digital Growth Specialists and let them have a look underneath the bonnet.

What our Manchester-based web team can do for you

Website development and creation

If you don’t have a website, we can create a bespoke build for you that suits your targets, audience and budget. We’ll ensure these are functional across many different platforms and devices and deliver a user experience people want to return to.

A decorative image, thought to represent the website improvements that a CRO agency can do.
eCommerce integration

If you run an eCommerce business, you need a web development agency that understands what these need to work. Good thing you’re already on the Add People site! From quick payment methods and stock management systems, we can help provide you with everything a modern online business needs. Magento and Shopify in particular are popular for established brands or startups, because of their development solutions. HTML integration and general ease of use.

Website optimisation

Already have a website? We can take it from ‘okay’ to ‘oh wow’. Not only that, our experience with search engine optimisation means that we deliver sites that the likes of Google and Bing want to rank highly. A focus on SEO like this can bring in traffic hand-over-fist. There’s a reason it has become one of the best forms of digital marketing around!

Graphic design

Once we’ve improved the back end of your site, we have a talented graphic design team ready to give it a good lick of paint. We’ll work with you to make sure that it’s in line with the vision of your company. As a full-service digital marketing agency, we can also help you grow your brand outside your website, from social media marketing and beyond.

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Maintenance and testing

Our web development team can also help maintain your site and minimise downtime. Our development process involves rigorous testing across multiple different web applications, both iOS and Android mobile platforms and more. While we can’t guarantee zero crashes – because no digital marketing agency like ourselves should – we have a great track record of keeping them to a minimum. You can thank thousands of hours spent with Javascript, PHP and the like.

Integration with other services

Having a reliable website is a huge ranking factor for search engines like Google, but being relevant to the searches your audiences are making is also essential. We can do this by adding optimised copy to a content management system like WordPress, which can help an old or new website stand out against competitors. Our writing teams have plenty of experience with HTML and web design, so it doesn’t just read well but it looks good, too.

Featured case study

Baby Boutique see a BOOM in revenue through shopping campaigns with Add People

In January 2020, Baby Boutique made £151.27 from paid ads. By January 2021, with Add People at the helm, they brought in over £16,000 through our bespoke paid advertising campaign. This adds up to a crazy, 11,015% increase in year-on-year revenue through their website.

View case study

11015% year-on-year increase in revenue
27757% year-on-year increase in conversions
£16000+ revenue in one month from paid ads

Web development services designed for small to medium-sized businesses.

Businesses choose Add People because we work with Mike, not Nike. That means we have a development process that is fine-tuned for small to medium-sized businesses that don’t have seven figures to spend on marketing. Frankly, with a team as dedicated as ours, you don’t need millions.

We pride ourselves on being able to work with any business, from one-person startups and family ran businesses, to even those with staff in the hundreds.

Platforms we work with:

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There isn’t just one type of business, so we don’t use just one type of platform. Our experience with so many systems means that no business is too niche or difficult for us to build and maintain a website for. At Add People, it doesn’t matter if you need eCommerce website design and a Shopify developer, or something more bespoke like a WordPress site with landing pages and a focus on lead generation.

We’re proud of our reputation

Got a question? We have the answers.

Meet the website & development team

Website design and development

Specialists in: Creating professional, profitable websites that make a good impression.

Hosting and Performance

Specialists in: Keeping your site alive and kicking. Running smoothly, securely, and quickly.

Conversion Rate Optimisation

Specialists in: Making sure that your website is designed with users in mind, turning traffic into conversions.

Frequently asked questions about website development and design

Should I have a website developed? Or use a website generator like Wix, GoDaddy etc?

These more basic Wix (and similar) sites can do a job if you’re needing something incredibly basic. However, these mostly rely on a limited amount of templates and this can lead to a lot of websites having the same UI design as each other. We couldn’t think of a single business that couldn’t be improved in the hands of a web development company like ours and on purpose-built platforms like Magento and WordPress. We believe that the bespoke approach of our digital agency is what’s best for customers like yourself.

What about if I sell products online? Are off the shelf services like Shopify actually good?

Yes! If you sell products online, platforms like these are a great way to get started and as a consultancy, we can help you with the process of getting set up. Big companies like Gymshark, FitBit, and Penguin books use Shopify as their eCommerce platform. As your business grows and expands though, more and more work is required and it’s likely you’ll have to engage a Shopify developer.

Is WordPress a good platform for a small business?

WordPress is an ideal tool for small business owners. It’s relatively cheap, it’s easy to use and lot’s of developers work with it – making hiring someone to do your WordPress website design easier and cheaper too. 35% of the internet is powered by WordPress for a reason. It is one of the most flexible, cost-effective, and well-respected ways to manage your website online.

Looking for something else?

If this doesn’t sound like the marketing service for you, then don’t worry. We have plenty more to offer small to medium-sized businesses like yourself.

👉 Are people not buying what your eCom business is selling? Let our eCommerce team help! 

👉 Struggling to draw visitors and conversions with your website? Our SEO services are fine-tuned for you!

👉 Need to tap into audiences of millions and develop your brand? Look no further than our social media team! 

👉 Want to target customers with an ad right when they’re ready to convert? Our PPC team can help you pounce!

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

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