Senior ppc Account Manager Jess
Jessica Williams, Senior Account Manager

The digital marketing agency built for small businesses with big futures

Based in Manchester, but not limited to it. By delivering result-focused campaigns to clients in every industry, we built our reputation - let us build yours.

150+ Employees
4000+ existing clients
100+ Different industries that we serve
£££ Millions of pounds in revenue generated

We help small to medium-sized businesses in Manchester and beyond, offering everything a modern business needs to thrive.

Let’s get started

This means that, whatever we think your site needs to improve, we’ve got just the right person to deliver it for you.

Our laser focus on helping SMEs means that our services are fine-tuned for the unique challenges involved with smaller teams and budgets. That is where our bespoke solutions come in handy, as we learn everything about your business before we begin any campaign. This means we can hit the ground running with a personalised strategy that fits where you are now and where you want to be soon.

Whether you want immediate results with PPC or to build a foundation that will last for years with SEO; we’re here for you.

From plumbers to dance schools, we help all kinds of SMEs tap into digital marketing.

Our partners

These are just some of the companies we’ve partnered with
Google Premier Partner Logo
Microsoft Elite Partner Logo
Facebook business partner logo
Amazon Advertising logo

After making a name for ourselves in Manchester and then the wider Digital Marketing industry, it only made sense to partner with some of the other biggest names in the field. These give us a competitive advantage over many other companies you might have looked at.

No, our friends at Google can’t get you ranking at position one as a favour. Having access to exclusive tools and unique insights definitely helps us do it ourselves, though.

“Top 20 Status” amongst Google Premier Partners across Europe, Middle East and Africa

Google premier partner certificate

Don’t just take our word for it…

Add People are a valued premier partner in our program and have an extremely high level of proficiency in helping local businesses improve their digital footprint and grow their business online with digital marketing.

Asaf Paz, Agency Lead, Google UK

Featured case study

Baby Boutique see a BOOM in revenue through shopping campaigns with Add People

In January 2020, Baby Boutique made £151.27 from paid ads. By January 2021, with Add People at the helm, they brought in over £16,000 through our bespoke paid advertising campaign. This adds up to a crazy, 11,015% increase in year-on-year revenue through their website.

View case study

11,015% year-on-year increase in revenue
27,757% year-on-year increase in conversions
£16,000+ revenue in one month from paid ads

Your friendly guides through social media, PPC and SEO:

If understanding content marketing and pay-per-click makes you flip, or grasping e-commerce and web design makes you reach for the wine – we’re here to help. We’re a digital marketing agency that understands what we do can be a little complex, which is why our team have been trained to translate everything from jargon to English; never hiding behind complicated words to sound more impressive than we are. 

This is why we are the first PPC partners or SEO agencies of so many businesses and understand that educating you is part of the deal. No pressure to understand it all though. If you want to leave us to get on with it all, we’re happy to. However, if you want to get your hands dirty and learn everything there is to know about what has made us one of the hottest digital marketing agencies in Manchester, we’ll guide you through it all.  

That friendly touch is why we always encourage our clients to visit the office in Altrincham (just a few tram or train stops from the Manchester city centre) and discuss business over a cuppa. You can meet your social media team, the people behind your web design, the brains behind your content marketing. At the end of the day, you’re paying us to deliver you high-quality digital marketing services and you’ll want to see where the magic is happening – even better if it involves a scenic drive through Cheshire!

We’re proud of our reputation

We’re down-to-earth digital marketing experts, specialising in budget-friendly campaigns that help small to medium-sized businesses grow.

Since we started out in 2002, we’ve grown considerably ourselves. Today our 150-strong team help drive traffic online to thousands of businesses, all over the world.

We’ve got partnerships with all the biggest names, from Google and Facebook to Microsoft and American Express, so we know exactly how to help you connect with customers online and grow your business.

About Us

Frequently asked questions:

What is e-commerce?

Short for electronic commerce, this is the act of buying or selling products online; a natural evolution of old brick-and-mortar commerce. If you sell items online, whether it’s using Amazon or a more integrated store, then you’re an e-commerce business.

When so many people use search engines to find products, ‘googling’ for the items they want, it’s important to rank near the top of those results to beat out your competitors to the customer’s money. This is where we provide a lot of value for our clients.

What is a search engine?

Basically, it’s a tool that scans the internet – or a certain information set – for whatever you inputted into it. Google, Bing and Yahoo are popular options that people in the millions use to search for news, products, videos and more. However, platforms like YouTube, Twitter and Facebook are also considered huge search engines, but instead of producing other websites like Google and Bing do, they’ll show you profiles and pages within their own site.

How does a search engine work?

We’ll use Google as an example, but the same or similar processes are used for other websites. Essentially, Google crawls websites and considers a huge list of elements, including web development factors like site speed, content factors like keywords, user experience factors like website design, a websites backlink profile and much more.

By comparing the authority and relevancy of websites that Google consider appropriate for the search term entered, they choose the best option from the often thousands of results that they present. With that in mind, search engine optimisation is all about getting you organically ranking highly in the results for the searches that your audiences are making.

What is content marketing?

This is one of the most popular digital marketing strategies used in the SEO department, which involves creating content for your website that is focused on being shareable, as opposed to necessarily selling your business and products (although it could do both). We would then use email marketing to outreach this content to national press and relevant websites, in order to get coverage from the kind of websites your audience – and millions of others – read.

Not only do these content marketing campaigns build you brand mentions that establish you as a leader, but the backlinks we get will build your websites backlink profile and help you boost your rankings on Google and the like, while improving your click-through and conversion rates.

Why should I use social media for my business?

There are billions of people that use Facebook, Twitter, Instagram and such. It’s safe to say that at least some of your audience will be on there, so you should be too! Social media marketing has become an incredibly effective tool for giving the small business David’s a fighting chance against the Jeff Bezos-led Goliath’s. All while telling the story that makes them special, appealing to the local and returning customers that have been the backbone of companies for decades.

How does PPC work?

Pay-per-click involves online advertisements, primarily using the Google Ads platform, where you only pay for the clicks you get. This makes it a very attractive online marketing tool because you can essentially improve your brand awareness while only paying for interested audiences because they’d only click if they’re interested in what you offer. Millions are spent every year on advertising to people that are not even interested in the product or service to begin with; PPC means you essentially bypass those losses. 

These can also be highly targetted, so if you’re a local Manchester business, you can make sure your ads get seen by people in the likes of Sale and Salford. Are you an e-commerce business with clients outside the United Kingdom? You can target them, too! You can even go more specific, placing ads directly onto the phone of the managing director you want seeing your new product, or on the software development blogs that you want to advertise your new product on.

What does web development involve?

One of the most effective and underutilised marketing solutions a company can employ, this is all about making sure your website is as effective and quick as possible. When just one or two additional seconds of loading time can see huge percentages of your traffic drop off, it’s important that you keep your user experience as fluid and reliable as possible. This is especially true for start-ups that need to hold on to any traffic that comes to their site! 

Our digital media team in the web department combine the creative, visual elements of a graphic design agency with the technical, data-focused minds of high-class plane engineers; making sure every component is perfectly tightened and balanced to provide a website that is as reliable as you need it.