The digital marketing agency built for small businesses with big futures

Short for electronic commerce, this is the act of buying or selling products online; a natural evolution of old brick-and-mortar commerce. If you sell items online, whether it’s using Amazon or a more integrated store, then you’re an e-commerce business.

When so many people use search engines to find products, ‘googling’ for the items they want, it’s important to rank near the top of those results to beat out your competitors to the customer’s money. This is where we provide a lot of value for our clients.

Basically, it’s a tool that scans the internet – or a certain information set – for whatever you inputted into it. Google, Bing and Yahoo are popular options that people in the millions use to search for news, products, videos and more. However, platforms like YouTube, Twitter and Facebook are also considered huge search engines, but instead of producing other websites like Google and Bing do, they’ll show you profiles and pages within their own site.

We’ll use Google as an example, but the same or similar processes are used for other websites. Essentially, Google crawls websites and considers a huge list of elements, including web development factors like site speed, content factors like keywords, user experience factors like website design, a websites backlink profile and much more.

By comparing the authority and relevancy of websites that Google consider appropriate for the search term entered, they choose the best option from the often thousands of results that they present. With that in mind, search engine optimisation is all about getting you organically ranking highly in the results for the searches that your audiences are making.

This is one of the most popular digital marketing strategies used in the SEO department, which involves creating content for your website that is focused on being shareable, as opposed to necessarily selling your business and products (although it could do both). We would then use email marketing to outreach this content to national press and relevant websites, in order to get coverage from the kind of websites your audience – and millions of others – read.

Not only do these content marketing campaigns build you brand mentions that establish you as a leader, but the backlinks we get will build your websites backlink profile and help you boost your rankings on Google and the like, while improving your click-through and conversion rates.

There are billions of people that use Facebook, Twitter, Instagram and such. It’s safe to say that at least some of your audience will be on there, so you should be too! Social media marketing has become an incredibly effective tool for giving the small business David’s a fighting chance against the Jeff Bezos-led Goliath’s. All while telling the story that makes them special, appealing to the local and returning customers that have been the backbone of companies for decades.

Pay-per-click involves online advertisements, primarily using the Google Ads platform, where you only pay for the clicks you get. This makes it a very attractive online marketing tool because you can essentially improve your brand awareness while only paying for interested audiences because they’d only click if they’re interested in what you offer. Millions are spent every year on advertising to people that are not even interested in the product or service to begin with; PPC means you essentially bypass those losses. 

These can also be highly targetted, so if you’re a local Manchester business, you can make sure your ads get seen by people in the likes of Sale and Salford. Are you an e-commerce business with clients outside the United Kingdom? You can target them, too! You can even go more specific, placing ads directly onto the phone of the managing director you want seeing your new product, or on the software development blogs that you want to advertise your new product on.

One of the most effective and underutilised marketing solutions a company can employ, this is all about making sure your website is as effective and quick as possible. When just one or two additional seconds of loading time can see huge percentages of your traffic drop off, it’s important that you keep your user experience as fluid and reliable as possible. This is especially true for start-ups that need to hold on to any traffic that comes to their site! 

Our digital media team in the web department combine the creative, visual elements of a graphic design agency with the technical, data-focused minds of high-class plane engineers; making sure every component is perfectly tightened and balanced to provide a website that is as reliable as you need it.