We’re a Manchester-Based PPC Management Company, Designed for SMEs
PPC - or 'pay per click' - is one of the very rare forms of digital marketing where you only pay for the clicks you get. This means that you’re saving huge amounts compared to older forms of marketing, using services like Google Ads to appear in search engines or on the websites your audiences love. If people aren’t interested, they simply won’t click - and you won’t pay.
Think of PPC as a modern-day billboard.
Picture a billboard. There’s probably a few in your home town, with an advert that changes every other month and maybe appeals to 5% of the thousands that see it. With a billboard, you pay to be seen by everyone; regardless of interest, age, occupation, and so on. If you ask us, that’s a lot of wasted money. That’s where our PPC campaigns come in.
Instead of spending thousands to be seen by thousands, in the hopes that maybe – let’s say three – convert, you can directly target people that you know are interested.
This means that a lot of the legwork is already done for you. Whereas a lot of conventional ads need to educate and sell the viewer on the product/service, we can target people when they’re ready to convert – no wasted time, no wasted budget.
It also offers real-time control over your ad spend, ad copy and ad performance. For example, if you ran a billboard (we’ll stop picking on these soon) for an item that ran out of stock or became outdated, it could take days or weeks (that you’re paying for) until it’s taken down.
With PPC? It’s all sorted with just a click of a button.
Flexible is a word that often comes to mind with pay per click and it definitely appeals to businesses where trends are key to their sales.
The bottom line is that we provide PPC campaigns and management services that will get you seen by the people that need to see you, with near-zero money wasted in the process.
This is all made possible utilising click management services like Google Ads alongside a dedicated account manager with years of experience in paid search and campaign optimisation.
Thinking of growing your business with PPC? Simple. Add people.
Our PartnersAfter building our reputation with our digital marketing services and PPC campaigns across Manchester, then the industry as a whole, we decided to partner with other businesses that share our ambition. Some of these include:
These partnerships provide us with unique insights and exclusive tools from giants like Google and Microsoft Bing, which give us a serious advantage when it comes to delivering online marketing strategies that drive results. At the end of the day, we can only do things like improving your conversion rate or optimising your click campaigns when we have all the data. With these partnerships, we know anything that’s worth knowing.
Overview of our pay per click services
As a PPC management company, we cover a wide range of advertising types that could include anything from an advert on Google to a pop-up on a YouTube video. If your target audience is there, you should be too. Below, you can find some examples of the options we provide:
Baby Boutique see a BOOM in revenue through shopping campaigns with Add People
In January 2020, Baby Boutique made £151.27 from paid ads. By January 2021, with Add People at the helm, they brought in over £16,000 through our bespoke paid advertising campaign. This adds up to a crazy, 11,015% increase in year-on-year revenue through their website.
What your PPC campaign will look like
We learn all about you and your business. What are your goals? Who is your audience? What are your unique selling points, or USP’s? Combined with deep research of your industry and competitors, this will all provide a strong foundation for us to start our campaigns on.
Your site needs to allow tracking for Google Ads (formerly known as Google AdWords) to work properly, so if your site lacks this then our PPC specialists will set you up with everything you need to get started.
Depending on your website, we may want to create a FREE landing page for you using a platform called Unbounce. This will provide users with a focused and optimised, high-quality page to ‘land’ on once they click the ad.
Next, the fun part. We take in everything we’ve discussed and put together a campaign that we design to target your audience with a product or service we know already they’ll love, all with a budget that you’ll be happy with.
Once we have our strategy worked out, we call you up to show you what we’ve prepared. If you love it, we put it live. If you want to make a few tweaks, then we’ll take everything on board and make those changes as quickly as possible!
When we’ve reached a campaign that we’re all happy with, we set it out into the wild and put it live. From here, we can start to collect truly valuable data metrics; such as the CPC (click-through rate), the lead generation across different demographics, its performance compared to other digital marketing services like SEO and social media, etc.
Once it’s been live for 48 hours, we return to check up on it to see how it’s performing. This stage is key to making sure everything is approved and working fine, then we can slowly make optimisations and tweaks when we see what works and what doesn’t. This means that we’re always going to be paying attention and squeezing every penny out of the campaign that we can.
We use a tool called ClickCompanion that automatically alerts us when there’s growth or dips that we should be made aware of, which frees up time to focus on improving the campaign. We then keep you updated with monthly reports or you can call in whenever you like, so you know exactly what’s happening with your business and our PPC management.
Whether PPC makes you say “WTF” or you’ve been running campaigns for years, we can help. Yes, setting up your first Google Ads push with no digital marketing experience can be a little daunting, but we’ve been doing this for literally years. We’ll be more than happy to set you up and lead you through it all, and if you’re not interested in being that hands-on? Then just leave it to us and we’ll update you at a rate that suits you.
For a lot of businesses, they actually approach us with an existing campaign; maybe they gave it a shot themselves or found someone in the pub that would do it for mates rates. After all, pay per click advertising is all about spending money to make money – but why shouldn’t that return on investment be as large as possible? The truth is that we can almost always make a little tweak to your demographics or an adjustment to your keyword research approach and get a lot more out of what you’re putting in.
It could be as simple as finding a mostly identical search that costs less but converts more. Even the difference between targeting “lawnmower” and “lawnmowers” can be worth hundreds and we get a kick out of finding those little improvements that can make big differences. Our team’s laser focus on the metrics that matter.
Meet your pay per click team(s)
Most companies we work with were founded on a passion for the industry and a specialist focus for it. This is also true for our paid search team, who found their calling in a role that combines the reliability of maths and numbers with the satisfaction of helping small to medium-sized businesses grow.
Specialists in… getting serious results with low-to-medium budget Bing and Google Ads campaigns.
Specialists in… handling premium accounts and managing high budget Bing and Google Ads campaigns.
Specialists in… delivering bespoke shopping campaigns and ad copy for eCommerce businesses that want to take their online presence to the next level.
Frequently asked questions about PPC
Yes, because you don’t need to be known all over the world for PPC to work, you just need to find the right keywords and searches to target. PPC is actually considered a great investment for young companies, as it can be a great way to build a client base early on.
PPC is used to advertise your company and products/services directly to audiences that you know will be interested. The ultimate aim of these is to increase conversions and return on investment, which this service has a good track record of doing.
As Google reported in 2018, for every $1 spent on pay per click marketing, businesses typically earn $2 back on average – which says a lot about the value this provides. It is also easily scalable, so if £5 brings you back £10, then what happens if you put a few zeroes after that five? Obviously, nothing in marketing is a 100% sure bet, but PPC is about as close as it realistically gets.
We also find that another form of search marketing called remarketing is incredibly helpful in targeting people in your target audience that have previously shown interest in your business, but never converted for one reason or another. If you’re interested, this is something our campaign management team will happily explain and onboard you with if you like what you hear.
Google Ads is simply one form of PPC, specifically where you bid on placements at the top of search results and rankings on Google. You’ve likely seen these listings before, distinguishable by a small ‘Ad’ symbol, and is PPC by the fact that you pay for each click a user makes on your ad.
This means it is a very streamlined approach and you only pay for interested users, which is a far cry from the likes of billboards where you’re paying for everyone in the hope that some of them are interested. If you’re not interested in that search engine, we can focus your PPC strategy so it gets you seen almost anywhere. Do you think there’s a large portion of your audience waiting to be tapped into on social media platforms? Then we can help you get on LinkedIn, Twitter, Facebook; if it helps you make money, we can help you do it.
It’s hard to say which is better, so instead, we’ll say that they both serve the same purpose (improving your conversions and profits) but do so in different ways. PPC can provide immediate wins and can quickly build up your potential customer base. SEO (which stands for search engine optimisation), on the other hand, is more of a long-term focus where you build your website and brand so it becomes self-sustainable.
While this means you might get to the point where you don’t need PPC anymore, we find that never actually happens and the most successful businesses combine the two, along with the likes of social media advertising and other online advertising types. Luckily, if you want to take that step, as a cutting edge digital marketing agency we can help you with all of that and more!
This is a rating Google uses to decide the relevance and quality of the ad to the searches you want it to appear for. Our PPC management services include the creation and optimisation of these, so we can increase the quality score of your landing pages to decrease the ad spend cost per lead coming through.