London car valeting company hoovers up increased revenue with Add People Managed PPC
Article by: Jack Bird • 28 October 2020
Over the last six months Autoklean have taken their lead generation to new heights, seeing a revenue increase of more than 200% since investing in campaign management.
Autoklean had been working with another marketing agency for a while. Things were going well, with a high-performing Google Ads campaign, however Kyros decided that he would like to invest in more comprehensive campaign management and use an agency that could be a bit more hands-on.
Autoklean’s account managers at Add People, James, and Michael, knew the challenge was tough. Their campaigns had been running well with the old agency, and they had to find more ways to improve results.
They thoroughly analysed the business, their competitors, and their current campaigns and set out a plan to restructure the Google Ads account.
Despite targeting many of the same keywords, they suspected the structure and bidding strategy used by the campaign could be significantly improved on…
The new campaign immediately began generating more bookings at a cheaper cost per lead, and continued to improve over time. Through monitoring and optimisation, the new campaign has a 69% better conversion rate, 57% cheaper cost per lead, 30% better click-through rate, and 28% cheaper cost per click.