PPC eCommerce services that get your products seen by the right audience with expertly crafted shopping ads!
A platform that focuses on the products, not the brand - so you can challenge the big boys.
We’re a Manchester-Based PPC Management Company, Designed for SMEs
We’ve got all the gear, and all the ideas, to get your eCommerce store flying.
This service of ours is specifically designed for small to medium-sized eCommerce businesses that sell products online. We’ve worked with all sorts of budgets across all sorts of niches, so don’t worry if you think your business might not be a good fit – we have a track record of making it work.
We’ll provide you with a dedicated account manager who will build and manage your Google Shopping Ads from the ground up. Your account manager will learn everything about your business, products and audience so that each ad is finely tuned.
Why SMEs that sell online love this service
The main platform we use for this service, Google Shopping, is the place to be if you run an eCommerce company because it makes buying so personalised and simple. By building your presence and visibility with that platform, we can generate more and more sales for your products.
If you’re a small to medium-sized business, then you’ll love this next benefit. The beauty of Google Shopping is that your business doesn’t need to be a household name or established brand to deliver results.
This platform is focused on the products, not the brand. This small factor means that you can compete with companies that have ten times your budget and you can still be taking food off their plate with the adverts and listings we create for you.
What you’re getting with this PPC eCommerce package
It doesn’t matter if you’ve never used PPC before or you’ve been using it to make money for years, our experts can set you up with Google’s platforms and explain everything along the way – if you’re even interested!
Our PPC team members all have excellent copywriting experience, so we can make sure that your ads and product listings are tweaked to include elements that we know encourage people to click and convert.
You’ll be assigned a dedicated account manager that we pick to suit your industry and your personality, who will learn your business inside out and ensure a smooth journey going forwards. These will be readily available over the phone or email whenever you need them to answer any questions you have or report back on our successes.
Not only will you have your account manager to take you through your PPC campaigns, but they will have a team of 140+ employees that they can lean on. If you have a question about SEO, social media, website design – there’s always someone around that can help.
By working on your shopping ads and products, we will be building a brand for your business that will get thousands of eyes on it. While PPC definitely delivers revenue on a quick turnaround, a quality brand is key for long-term stability and success.
We will constantly work to improve your visibility and return on investment with Google Shopping. This means we’ll always be tweaking to get you shown for more relevant searches while paying for a cheaper cost per click with our Feed Optimisation package.
No, our friends at Google can’t get you ranking at position one as a favour. But, as a Google Premier Partner, having access to exclusive tools and unique insights definitely helps us do it ourselves, though.
Want to drive sales? Just add people.
How we’ll deliver your campaign for you.
We’re all about transparency at Add People, which is why we want to know exactly what you’re getting if you sign up for this. However, this is quite a holistic approach so there may be some things we don’t cover below, but feel free to contact us if you have any questions and we’ll be happy to help! Until then…
We learn about you
What goals do you have? Who is your target audience? What markets are you strong in, or want to branch out to? No one knows these better than you, so we start by learning everything there is to know. And, no campaign starts without tracking. If we can’t measure the success of our campaigns together, how would you know if they’re doing well?
Introduction to CSS
If you come on board fully, we will onboard you onto a Comparison Shopping Service that could reduce the cost per click on your shopping ads by 20%.
We will then put new product listings live or optimise existing ones to improve your ad positioning and visibility. This is all to suit our overall aim of increasing sales and profitability with sustainable business growth.
Click Fraud protection
It’s important to stay protected, so we would then introduce you to our Click Fraud software which will improve the quality of your traffic by removing low-value users from seeing your ads.
Google International Shopping Partner
As one of 20 agencies within EMEA that are accredited by Google, we can then help you sell your products internationally. We can assist with website translations, logistics and even identify global opportunities.
Early access to new tools and products
With our status as Google Partners, we also get access to new tools and products before others. This means that you might be able to get ahead of your competition with new services they won’t even see for months.
Consistent optimisation and reporting
On top of all that, we will also be consistently tweaking and optimising your adverts to make sure that you’re getting as much value for money as possible. We will then update you with our progress at regular interviews, so you always know exactly what’s happening with your business.
Our partnersThese are just some of the companies we’ve partnered with
After making a name for ourselves in Manchester and then the wider Digital Marketing industry, it only made sense to partner with some of the other biggest names in the field. These give us a competitive advantage over many other companies you might have looked at.
Meet your PPC team(s)
Most companies we work with were founded on a passion for the industry and a specialist focus for it. This is also true for our PPC team, who found their calling in a role that combines the reliability of maths and numbers with the satisfaction of helping small to medium-sized businesses grow.
Specialists in… getting serious results with low-to-medium budget Bing and Google Ads campaigns.
Specialists in… handling premium accounts and managing high budget Bing and Google Ads campaigns.
Specialists in… delivering bespoke shopping campaigns for eCommerce businesses that want to take their online presence to the next level.
Baby Boutique see a BOOM in revenue through shopping campaigns with Add People
In January 2020, Baby Boutique made £151.27 from paid ads. By January 2021, with Add People at the helm, they brought in over £16,000 through our bespoke paid advertising campaign. This adds up to a crazy, 11,015% increase in year-on-year revenue through their website.
Frequently asked questions about PPC eCommerce
Yes, because you don’t need to be known all over the world for PPC to work, you just need to find the right keywords and searches to target. PPC is actually considered a great investment for young companies, as it can be a great way to build a client base early on.
PPC is used to advertise your company and products/services directly to audiences that you know will be interested. The ultimate aim of these is to increase conversions and return on investment, which this service has a good track record of doing.
As Google reported in 2018, for every $1 spent on PPC, businesses typically earn $2 back on average – which says a lot about the value this provides. It is also easily scalable, so if £5 brings you back £10, then what happens if you put a few zeroes after that five? Obviously, nothing in marketing is a 100% sure bet, but PPC is about as close as it realistically gets.
Google Ads is simply one form of PPC, specifically where you bid on placements at the top of search results on Google. You’ve likely seen these listings before, distinguishable by a small ‘Ad’ symbol, and is PPC by the fact that you pay for each click a user makes on your ad. This means it is a very streamlined approach and you only pay for interested users, which is a far cry from the likes of billboards where you’re paying for everyone in the hope that some of them are interested.
It’s hard to say which is better, so instead, we’ll say that they both serve the same purpose (improving your conversions and profits) but do so in different ways. PPC can provide immediate wins and can quickly build up your customer base. SEO, on the other hand, is more of a long-term focus where you build your website and brand so it becomes self-sustainable.