Baby Boutique sell a range of baby products, such as luxury prams, car seats, clothing etc. through two physical stores and their own eCommerce website. In April 2020, they were keen to significantly improve the performance of their shopping campaigns and decided to team up with Add People. The rest is history…
At the time of coming on board with Add People, Baby Boutique were not utilising the potential of their paid advertising campaigns. As a result, revenue from website sales was not at the level they desired. With a vision of expanding, Baby Boutique tasked Add People to run their paid ads and get the website operating as a ‘third store’.
The eCommerce experts at Add People began by segmenting the top-performing products into their own shopping campaigns. This would enable them to bid more competitively, in order to drive more relevant traffic to the site – which were more likely to convert into sales. Poorer-performing products were allowed to run with their own budget, which also enabled more competitive bidding. As this strategy proved successful, the main focus was then to increase ad spend even more.
In January 2020, Baby Boutique made £151.27 from paid ads. This January 2021, with Add People at the helm, they brought in over £16,000 through paid advertising. This translates into a monumental, 11,015% increase in year-on-year revenue.
11,015% year-on-year increase in revenue
27,757% year-on-year increase in conversions
£16,000+ revenue in one month from paid ads
“Everything has always been very transparent – I think that’s why our confidence has grown so much to be now spending 4 times what we were initially spending, at least. But in turn, we are getting the sales, and growing our business and brand, so it’s a no-brainer.”
Sarah Marsh, Baby Boutique.