Find your audience when they’re ready to buy with Amazon Advertising.
Where better to make your business money, than where everyone loves to spend theirs?.
When your company isn’t known all over the world, advertising on Amazon can be an incredibly effective way to get your brand seen. With our PPC (pay per click) advertising services, we can get you appearing on that first page of results right alongside the mega-corporations and taking money off their plate.
The focus is on product placement; Sponsored Brands, Sponsored Products, Sponsored Brand Video Ads and Sponsored Display Ads can essentially jump you ahead of your competition in the search results. Better yet, you only pay when people click on your ad.
If you don’t have an Amazon account set up for your business, then you’re missing out on a platform with over 35 million users every month that basically have their computer mouse in one hand and their bank card in the other. If you do have an Amazon account, then you probably already know how much value advertising with them can bring.
While you do need to have an Amazon account to begin, we’re happy to start your campaigns from scratch if that’s new to you, or we can even optimise what you’re currently doing there. Either way, we have an experienced team that have made their living helping businesses like yours.
Why advertising on Amazon works.
As the largest online marketplace, if you’re a business that sells products then you simply need to be on Amazon. Its benefits go far beyond its size, though. Here are just a few of them…
- Increase sales and drive traffic
We’re not interested in vanity stats. Instead, all of our Amazon advertising campaigns are laser-focused on increasing conversions and making you profits.
- Sponsored product listings
You can pay to be listed at the top of searches for your products, essentially jumping ahead of the businesses that don’t use this service.
- Target people that are already interested
Whereas your typical city billboard advertises to anyone and everyone that walks by, advertising on Amazon allows us to use data on user behaviour and interests to only appear for people that we think will convert. This streamlined approach can save you a lot of money.
- Build your brand
The key to becoming a popular brand is visibility; what good is a company if you don’t know them? With this service, we can get you front and centre in the attention of your audience.
- Learn about your audience
Use the in-depth data provided to learn about the search behaviour of your audience; what works, what doesn’t and what you can do to get even more conversions from them.
- Control your budgets
As a form of PPC (pay per click), you have real-time control over your budgets. This means that if money is a little tight or one campaign is performing above expectations, we can instantly increase/decrease spend as we wish.
We've got your Amazon advertising covered from A-Z
How we’ll deliver your campaign for you
We’ll speak to you and align our goals, so we know from day one that we’re both aiming for the same targets. Here, we’ll discuss your audience, products, budgets and answer any questions you might have.
We will then audit your account from an advertising and organic perspective, which often produces some early opportunities we can action quickly to get us hitting the ground running!
Our technical team will then investigate your industry and competitors, learning from their mistakes and successes. Here, we will also identify keywords that we think we should target going forwards.
By taking what we’ve learned from the research phase, we then put together high quality campaign plans following a structure that reliably delivers results. Then, the fun part – the ads go live.
We don’t rest on our laurels, which is why we’re constantly watching and tweaking campaigns to make sure we’re getting as much return on your investment as possible. This is made even easier by working with our AI-focused partner, Prestozon, who have been helping us deliver profits for our customers for a while.
Finally, we report back to you either every two weeks or once a month – whatever works for you. Don’t worry about it all sounding like mumbo jumbo too, we’re all confident translating the geek speak to clear English so you know exactly what’s happening with your business.
Meet your PPC Team(s)
Most companies we work with were founded on a passion for the industry and a specialist focus for it. This is also true for our PPC team, who found their calling in a role that combines the reliability of maths and numbers with the satisfaction of helping small to medium-sized businesses grow.
Specialists in… getting serious results with low-to-medium budget Bing and Google Ads campaigns.
Specialists in… handling premium accounts and managing high budget Bing and Google Ads campaigns.
Specialists in… delivering bespoke shopping campaigns for eCommerce businesses that want to take their online presence to the next level.
Amazon: And The Power of Prime Day Promotions
They speak for themselves really. The overall results of Prime Day saw a 308% increase in sales over the two-day event, which equated to 16% of a normal month’s sales in just two days!
And, even better than that, Post-Prime Day sales have continued to stay high, around 40% higher than before the event, as we’ve managed to reduce what FNL spend on ads.
Amazon Advertsing FAQ's
‘No, all you need is your seller account with your products listed. From there, we can work with you to design a store presence that tells your story and appeals to your audience.
While you can build your brand with Amazon Advertising, the ads we secure you will simply link to product pages and not external sites. Once you’ve built your brand and created a brand store, you essentially have your own private website on Amazon!
Just like other forms of PPC, you only pay when people actually click on the ads we design for you. This means that you will only be getting engaged buyers and everyone that lands on your product page will already be interested in it.
It uses an auction model, where businesses set a daily budget for their ads and the more they’re willing to spend, the better chance they have of being seen.
No, some of our most successful clients aren’t registered brands, but offer competitive pricing and work with repricing companies like ‘eSagu’ to win the buy box.
Get started with Add People
From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.
08450 30 4444