Don’t settle for just ‘good’ – get a free social media audit with Add People to thrive
Have you ever thought that social media isn’t working for your business and it just isn’t worth the time? A lot of businesses have before, and it’s a shame because it leaves people thinking that social media isn’t a valuable tool for growing their business. If you’re reading this, maybe you’ve thought the same. The truth is, the issue isn’t with social media, it’s with how it’s being used.
If you find that your Twitter, Facebook, Instagram and other accounts aren’t generating leads and revenue for your company, then there’s a good chance it hasn’t been properly aligned with your business targets and values. This is a common mistake with small to medium-sized businesses that don’t specialise in social media but still handle it in-house.
Whether it’s a few small tweaks in who you’re targeting or a total overhaul of your operation, we want to make people fall in love with social media and realise that it provides so much more value than cat pictures and memes.
Why our clients love audits
Don’t get us wrong, we love the fun side of social media as much as the next digital marketing agency. We exist to grow businesses though, and that’s why we find so much success in these audits.
By researching your audience, your competitors, your industry and everything else in between, we can put together a concise strategy that is properly aligned with your business so that your social media doesn’t just return likes and retweets, but actual revenue.
How can we help your business?
We accelerate your growth by promoting your business to focused audiences that we research to a fine detail, so we know that they’ll be interested in what you’re doing.
Some advertising campaigns are like a billboard; everyone might see it, but maybe one per cent are actually considered the target audience for it. We’re all about targeting that one per cent with one hundred per cent of our resources, so there are no wasted resources.
For a lot of businesses we work with, they’ve been stuck in the double or triple-figure follower counts for a while – maybe you can relate. That’s where promoted posts come in, as these can very quickly accelerate your growth by expanding your reach outside of those few followers you already have.
What our social media audits look like
We’ll approach your brand from the perspective of a consumer and a digital marketing agency, so we can tweak things to get that balance of approachable and efficient.
The world of advertising on social media is always changing, so you need someone that’s always paying attention. We can help you optimise your campaigns so you maximise reach while minimising cost.
By learning as much about them as possible, we can input our findings into our tools and put together a hyper-focused advertising campaign that targets your audience and skips out the rest.
You shouldn’t just have a social media account because everyone else does. We’ll work with your business to help define what your goals should be and how you can reach them.
If you’re researching what your competitors are doing, you can easily learn from their mistakes and their successes to streamline our efforts as much as possible.
Are you doing enough to support your website and drive traffic there? Is the website doing enough to send them the other way? The exciting thing about the audit if we find good opportunities to capitalise on, you’re already with the kind of business that can help you.
We want you to stick with us past the audit, so we’ll be sure to cover the short term while you’re with us and think about what we could do with the bigger picture.
How is your social media performing?
Meet the team
Experts in… providing insights and key strategies to grow a business and take to the next level.
Experts in… writing thought provoking headlines, telling stories about a service or product to entice users with clever puns or witty taglines.
Experts in… creating visual concepts which communicate ideas that inspire, inform and captivate customers.
Experts in… building campaigns, tracking results and monitoring metrics.
The Hairpin Leg Company found their perfect audience through Facebook advertising their niche products!
In just 4 months, The Hairpin Leg Company saw their sales accumulate 480 deals from only the targeted Facebook ads. This resulted in an average Return On Ad Spend of a huge 1,270%.
Social Media Audit FAQ's
They’re often done within a few weeks, so only a very short-term timeframe to produce some potentially very long-term benefits for your business. The process will also be sped up if you’re quick to provide us with all the access we need, temporary or otherwise.
We’d recommend one at least every 18 months. Like we always say, paid and social media are always changing and adaptation is essential. Within 18 months, there could be entirely new operations and platforms for you to target.
You can put a ready meal in the microwave, do you need a home-cooked roast dinner? You can look at pictures of the Spanish coast on your phone, do you need to visit it yourself? Yes, technically you can continue managing your social media accounts yourself, but it could be better. It could be with Add People.
Without knowing what your business is, it’s hard to say that one platform is better than another. That’s why we work closely with our clients to understand everything from their products to their audience to help them choose which is best suited for them.