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Pay Per Click (PPC) Lead Generation Service

Our most affordable PPC option, designed for big results with small spends.

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74% of businesses say PPC is a huge driver for their business
50% Visitors from PPC Ads are 50% more likely to convert
200% For every $1 spent on Google Ads, businesses earn $2 back on average - a 200% return on investment

Maximise your Google Ad campaigns with minimal budgets.

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With the PPC Lead Generation Service, you’ll get ad campaigns started from scratch with access to our Google-qualified PPC team. Plus, you’ll receive a monthly review of your Ads campaigns with ongoing optimisation and detailed performance reporting. 

Our popular Lead Generation Service service is best suited for lead generation businesses, whereas our PPC eCommerce package might be a better option for companies that primarily sell products. By focusing on lead gen, we have developed a process-based service that is perfect for businesses that operate that way. 

We will deliver expertly designed adverts for your business to an audience that we know will be interested, meaning we save ourselves all the work of getting them bought into what you offer. Instead, we can just crunch the data and target people that are already interested in your products/services so we can maximise our results from your budget; no matter how big or small it is. 

While our other services offer a thoroughly hands-on and bespoke PPC service, the Lead Generation Service is a great option for those with smaller budgets that are too busy to be speaking with us every week. 

Digital marketing tailor-made for small businesses like you.

What our Lead Generation Service looks like

Starting campaigns from scratch

We’ve set up thousands of PPC campaigns and are well-equipped to get you hitting the ground running when you start with us.  

Constantly optimising campaigns once live

It’s important to not ‘take it easy’ with PPC, as what terms drive clicks so frequently changes – which is why you need a team like ours that constantly has their finger on the pulse.

Unlimited access to our award-winning team

With a whole team of qualified experts only a phone call away, you can be confident that the help you need is available for you. 

Google premier partner certificate
Unique benefits as a Premier Google Partner

After making a name for ourselves as a digital marketing company that consistently delivers with PPC, Google sought to make us a Premier Google Partner which provides us with unique insights and tools that others may not have access to.

Tracking and analytics on screen icon
Monthly campaign reviews

We’ll keep you updated every month (or as you contact us) with what’s happening with your campaign. We won’t try to impress you with technical mumbo jumbo, all you’ll get are the plain and simple facts.

We're proud of our reputation

Maximise your Google Ad campaigns with minimal budgets.

Let’s get started

Research and discussions

We learn all about you and your business. What are your goals? Who is your audience? What are your unique selling points, or USP’s? Combined with deep research of your industry and competitors, this will all provide a strong foundation for us to start our campaigns on. 


Your site needs to allow tracking for Google Ads to work properly, so if it lacks this then we will set you up with everything you need to get started. 

Landing page creation

Depending on your website, we may want to create a FREE landing page for you using a platform called Unbounce. This will provide users with a focused and optimised page to ‘land’ on once they click the ad. 

Campaign preparation

Next, the fun part. We take in everything we’ve discussed and put together a campaign that we design to target your audience with a product or service we know already they’ll love, all with a budget that you’ll be happy with. 

Launch call

Once we have our strategy worked out, we call you up to show you what we’ve prepared. If you love it, we put it live. If you want to make a few tweaks, then we’ll take everything on board and make those changes as quickly as possible! 

It goes live

When we’ve reached a campaign that we’re all happy with, we set it out into the wild and put it live. 

Check-ins and tweaks

Once it’s been live for 48 hours, we return to check up on it to see how it’s performing. This stage is key to make sure everything is approved and working fine, then we can slowly make optimisations and tweaks when we see what works and what doesn’t. This means that we’re always going to be paying attention and squeezing every penny out of the campaign that we can. 


We use a tool called ClickCompanion that automatically alerts us when there’s growth or dips that we should be made aware of, which frees up time to focus on improving the campaign. We then keep you updated with monthly reports or you can call in whenever you like, so you know exactly what’s happening with your business.

Meet your PPC team(s)

Most companies we work with were founded on a passion for the industry and a specialist focus for it. This is also true for our PPC team, who found their calling in a role that combines the reliability of maths and numbers with the satisfaction of helping small to medium-sized businesses grow.

Our Lead Generation Service team

Specialists in… getting serious results with low-to-medium budget Bing and Google Ads campaigns.

Our Lead Generation Service Plus team

Specialists in… handling premium accounts and managing high budget Bing and Google Ads campaigns.

Our eCom team

Specialists in… delivering bespoke shopping campaigns for eCommerce businesses that want to take their online presence to the next level.

Featured case study

Baby Boutique see a BOOM in revenue through shopping campaigns with Add People

In January 2020, Baby Boutique made £151.27 from paid ads. By January 2021, with Add People at the helm, they brought in over £16,000 through our bespoke paid advertising campaign. This adds up to a crazy, 11,015% increase in year-on-year revenue through their website.

View case study

11,015% year-on-year increase in revenue
27,757% year-on-year increase in conversions
£16,000+ revenue in one month from paid ads

Frequently asked questions about our PPC Lead Generation Service

Does PPC work for small businesses?

Yes, because you don’t need to be known all over the world for PPC to work, you just need to find the right keywords and searches to target. PPC is actually considered a great investment for young companies, as it can be a great way to build a client base early on.

What is PPC used for?

PPC is used to advertise your company and products/services directly to audiences that you know will be interested. The ultimate aim of these is to increase conversions and return on investment, which this service has a good track record of doing. 

What is the difference between PPC and Google Ads?

Google Ads is simply one form of PPC, specifically where you bid to be placed at the top of search results on Google. You’ve likely seen these listings before, distinguishable by a small ‘Ad’ symbol, where the business behind the ad pays every time a user clicks on it. This means it is a very streamlined approach and you only pay for interested users, which is a far cry from the likes of billboards where you’re paying for everyone in the hope that some of them are interested.  

What is better, SEO or PPC?

It’s hard to say which is better, so instead, we’ll say that they both serve the same purpose (improving your conversions and profits) but do so in different ways. PPC can provide immediate wins and can quickly build up your customer base. SEO, on the other hand, is more of a long-term focus where you build your website and brand so it becomes self-sustainable. 

While this means you might get to the point where you don’t need PPC anymore, we find that most businesses combine the two for serious results.

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

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