Adverts that look as good as your returns; Pinterest Advertising that delivers consistently
The best choice for visual eCommerce clients around, you’ll soon fall in love with Pinterest Advertising
While most businesses would benefit from advertising on Pinterest, there are some companies that fit the platform like a glove. If you’re an eCommerce business that relies on visuals and aesthetically pleasing products – like interior design or fashion clients, for example – then you are ready to thrive on Pinterest.
That’s because, more than any other social media platform, Pinterest is built for the saving, sharing and ‘pinning’ of media, like product images and videos. Many people use it like an Amazon wishlist, collecting products they see and want onto a ‘board’ to research or purchase later.
For some people, this means building a ‘summer wardrobe’ board by saving shirts and accessories they come across and want to buy later. For others, it’s all about saving new carpets and wallpapers they find on the site and adding to a board they’re building for the renovation of their home. If you can think of a product, people are probably making boards full of them.
This makes Pinterest an incredibly valuable tool at both the research and purchasing stages of the buying process. Plus, they’re not just interacting with blog posts or memes that you publish; they’re actively saving and sharing products that lead directly to your store.
The impact this can have on your sales and conversions is huge and is just one reason why Pinterest is becoming so popular with our clients.
Why small to medium-sized businesses love Pinterest
Is your brand known all over the world, from Antarctica to Zimbabwe? Do you have an eight-figure number next to your marketing budget? If the answer to these questions is ‘no’, then excellent – you’re exactly the kind of business that can benefit from advertising on Pinterest.
A lot of advertisements, think about Coca Cola, for example, rely on the brand in their campaigns. This means that, if your brand isn’t very well known, you might struggle against the bigger companies in your industry. However, on Pinterest, you’ll find that people are more interested in what your brand has to offer than the brand itself.
This means that, if your products look good, you’re already off to a good start with Pinterest.
On top of that huge benefit, you can also use the insights and data provided by the platform to run ultra-targeted advertising campaigns. By working with you we can get a concrete idea of your products and their audiences, then use an incredible amount of filters to find users that we know will be interested in what we have to show them.
This means that you can save a lot of money by only targeting people that will care, so you’re not wasting money on the audiences that you know would never be interested in what you do.
What advertising on Pinterest with us looks like
Let’s take a closer look at what we can offer businesses that are interested in Pinterest marketing:
- A dedicated account manager
As soon as you join up with us, you’ll be assigned a dedicated account manager that will be your go-to person for any question about Pinterest or digital marketing in general. These will learn everything there is to know about your business and its targets, so you can rest assured your company is in good hands.
- Ads that convert (and look good!)
From Promoted Pins and One Tap Pins, to Rich Pins and Buyable Pins – there’s a lot to learn about Pinterest. Luckily, our team members have been using it for years (casually and professionally) and can create ads that take advantage of what makes the platform so special.
- Content creation and community management
Consistency is key when it comes to posting content on social media, and we’re here to help you with it. Whether you want us to write the posts ourselves or just give you some guidance on what works best, we can take care of what is sometimes the most stressful part of Pinterest.
- A constant focus on returns
Anyone can post on a Pinterest account. Not everyone can make money from a Pinterest account, though. By researching and strategising weeks ahead of time, we can build plans that are designed to increase traffic and conversions. This focus on a return on investment is what we think sets us apart from other digital marketing agencies.
- Growth on Pinterest (and off it!)
We won’t just aim to grow you on Pinterest. By building your brand, we’ll be encouraging people to go to your website and even other social media channels. That means that, even if you just pay for Pinterest advertising with us, you could still get trickle-down growth on other platforms!
- Pinterest retargeting
If you’ve ever seen an advert for a website you visited a few days ago but never actually bought anything from, then you already know the value of retargeting. We can re-capture these loose ends that slipped through your fingers and nudge them back to your website, where they can finish the conversion they didn’t complete the first time.
- Instant actions
Remember how adverts used to work in magazines, where you’d have to call up to find out more – and probably wait on hold for minutes until you do? Well, with Pinterest adverts people can instantly click and interact with what you’re advertising. If you’re an eCommerce business, this is invaluable.
- Optimisation and reporting
Pinterest is changing all the time and you need a team that knows about every change when it happens. So, whether there are some tweaks we can make to a campaign that saves you money, or a new system available that we think is a perfect fit for you, you’re going to be on the cutting edge of Pinterest. With our thorough reporting process, you’ll always be kept in the know about how your company is doing, too.
Digital marketing is simple. If you want to grow, add people.
How we’ll deliver your campaign
Every business is different, which is why your dedicated account manager will sit down with you to discuss what makes you and your company unique, along with where you want it to go next.
Once we’ve learned everything about you and your company, we’ll look outside the box. Where are your customers spending their time? What are your competitors doing with theirs? The more we learn, the better your campaigns will be.
We’ll take everything we learned from the first two steps and put together a strategy targeting users that we know will be interested in what we have to say, with an expertly crafted advert that is bound to grab their attention.
This is what it’s all built up to. We’ll set the campaign and advert bids live, then closely watch it in its early days to make sure it’s all going smoothly – it normally does, but better safe than sorry!
Our work doesn’t stop once it goes live. We’ll keep watching the campaigns and spotting any opportunities for improvements. Remember, just because it does well on day one doesn’t mean it will still be performing on day fifty, so we’ll always have our finger on the pulse.
You’ll always be kept informed with the wins (and losses!) from your campaigns, whether that’s over the phone or over email once a month, or less often if you’re happy for us to just get on with it.
We’re proud of our reputation
Meet the team
There are now 45 million social media users within the UK. Can you afford to be missing out on that many eyes?
Our Social Media experts here at Add People can support the growth of your brand across numerous platforms to ensure your catching user’s attention in the feed. With our Facebook Marketing Partner and Hootsuite Advanced Social Media Strategy statuses, your business is in the right hands.
Experts in providing insights and key strategies to grow a business and take to the next level.
Experts in writing thought provoking headlines, telling stories about a service or product to entice users with clever puns or witty taglines.
Experts in creating visual concepts which communicate ideas that inspire, inform and captivate customers.
Experts in building campaigns, tracking results and monitoring metrics.
The Hairpin Leg Company found their perfect audience through Facebook advertising their niche products!
In just 4 months, The Hairpin Leg Company saw their sales accumulate 480 deals from only the targeted Facebook ads. This resulted in an average Return On Ad Spend of a huge 1,270%.
Frequently asked questions about Pinterest advertising
As Pinterest ads are PPC (meaning ‘pay-per-click’), you only pay for the ads when people click on them, which straight away means you’re mostly just paying for leads that are actually interested in what you provide. There are too many variables for us to give you an exact price here, though.
Instead, we’d love you to call up our team and have a chat with them about your business and target audience. Once we know about what you’re building, we can give you a better quote for the money you’d look at spending.
Yes, 100%. Social media might feel like it’s just for young people sometimes, but that simply isn’t the case. According to Data Reportal, there are 4.33 billion social media users around the world today. That’s a lot of young, old and in between people that are on these platforms which means it’s where your business needs to be, too.
You can put a ready meal in the microwave, do you need a home-cooked roast dinner? You can look at pictures of the Spanish coast on your phone, do you need to visit it yourself? Yes, technically you can continue managing your social media accounts yourself, but it could be better. It could be with Add People.
Without knowing what your business is, it’s hard to say that one platform is better than another. That’s why we work closely with our clients to understand everything from their products to their audience to help them choose which is best suited for them. Call up our team and find out what we think first-hand!