Social media management that builds revenue by building your brand
We design social media campaigns for SME's that deliver conversions, not just likes - regardless of your industry.
Attract new customers where millions spend their spare time.
What makes someone pick one bottle of water over another in the supermarket? They all taste the same, after all. The answer is branding. Our social media campaigns help build your brand & increase your revenue using Twitter, Facebook, LinkedIn, and more.
Imagine that your business sells sporty clothing. Everyone wears clothes, so should you advertise to everyone? Think of the money you could save specifically targeting people that you know like that style already. By showing ads to users that interact with certain styles on Instagram or follow particular companies on Twitter, we barely even need to sell them on your product.
Running a sale for women-focused items in Manchester? We can even target specific genders in specific locations. This laser focus means that there isn’t a single industry that shouldn’t be utilising social media.
Every business that is should be focused on two things: advertising and growing. That’s why our expert team studies you & your audience, so we can build a bespoke social media campaign that’s built on what makes you special. Unsure of what that is? We’ll help you find it.
We help businesses thrive on the worlds most popular platforms.Having years of experience and more clients than you could shake a stick at means we've probably helped a business like yours already. No matter your industry, no matter your niche - your target audiences are using platforms like these, just waiting to be tapped into.
The Hairpin Leg Company found their perfect audience through paid social ads for their niche products!
In just 4 months, The Hairpin Leg Company saw their sales accumulate 480 deals from only targeted Facebook ads. This resulted in an average Return On Ad Spend of a huge 1,270%.
An overview of our Social Media services
We offer several different social media packages for small to medium-sized businesses, so look below and click on the product you’re most interested in to find out more! Remember, we design our marketing strategy around where your audience is. Even if you’ve never touched LinkedIn before, if your audience is there – we can help you target them:
What we deliver for businesses like yours:
Businesses that come to Add People for social media ad management are provided with their own account manager that will learn their company, audience, and targets inside and out. This means that every decision is made with your specific business in mind.
Our Manchester-based team is experienced with both copywriting and graphic/content creation, so we can produce whatever you need to grab attention. All while improving your image and brand awareness for the communities important to you.
Facebook alone has two billion monthly users. We don’t care how niche your business is, there’s bound to be a lot of customers in a crowd that big. With the insights different platforms provide us with, we can easily identify your target audience and then serve ads directly to them. This means we’re not wasting resources advertising to people that were never going to be interested in what you provide.
Ever seen an advert for a website you were on just the other day? Remarketing (and retargeting!) is all about targeting the people that previously visited your website/interacted with your brand but never actually converted. This is incredibly effective and can improve ad engagement by up to 400%!
We spend thousands of pounds a year on the best tools and software that your campaigns can use to get a huge step up on your competition. We truly believe this gives us an edge over other digital marketing agencies.
The world of advertising on social media is always changing. Whether it’s new auctions popping up that are better value for our bids, new regulations that we need to consider or entirely new platforms that are worth targeting on; we’re always paying attention because you have to when you want to thrive here.
We’ll consistently report to you with our performance, using our wins (and losses!) to build better strategies going forwards; when you’re always learning, you’re always improving.
One look at our Trustpilot reviews will show you that we genuinely care about the businesses we work with. A lot of agencies have the same promises we do, but few have the heart. This means that you can trust us to consistently go the extra mile in delivering campaigns for you. On top of that, the decades of experience in our team mean that there are no issues we haven’t encountered and overcome before. So, you’re in safe hands.
From dog walkers to dentists, we help all businesses great and small to grow with digital marketing.
Why SME’s pick Add People for their social media marketing.
There are hundreds of agencies that small to medium-sized businesses could partner with, so why do so many choose us?
Let’s put it this way: we work with Mike, not Nike. We’ve developed a digital marketing product that is fine-tuned for smaller businesses, to help them take revenue from the big players in their industries.
This unique skill set makes our team even more efficient at managing your social media accounts, creating content, and finding/interacting with your community. Whether you’re starting from scratch or trying to spark some life into deserted Twitter and Facebook accounts, we’ll find what your business is missing.
Reason #1: Bespoke campaigns built from the ground up
Whether you want social media management or paid social ad campaigns with us, you’ll get your own account manager that will learn your business like the back of their hand. With this, we deliver a bespoke social media marketing strategy that is unique to you: your audience, your services, your goals.
Reason #2: Consistent content creation
We can create posts, animations, videos, graphic designs, and more for your business – all to establish you as a forward-thinking, professional company. When there are still millions of businesses that don’t use social media properly, this can be a really effective way to get yourself ahead of your competition; especially when you have a team of trained designers at your disposal.
Reason #3: Interaction and community management
If your business only talks to itself, people aren’t going to be that interested in what you have to say. That is exactly why we’ll want to interact with your audience and other businesses; all to build your brand awareness across the social media platforms and demographics that contain the people ready to convert.
Reason #4: Traffic driven to websites
Social media is an excellent way to organically increase website traffic. This is where your revenue will be made, whether they’re buying directly from there or contacting you after reading about your services. Consistently delivering high-quality lead generation for our clients has helped build the reputation we have today.
Reason #5: Return customers are created
When you’re shopping, you’ll always have your favourite brands that you return to every week. Social media is a great way to make yourself someone’s favourite brand and establish yourself as someone worth returning for. Remember, 90% of people buy from brands they follow on social media, and this can have a huge impact on us getting you the return on investment you want.
Reason #6: Storytelling that creates interest
There are always interesting stories behind the businesses we interact with and these can become one of the main factors for interacting with them. For example, if your story is that of a small, family-run business that’s building a life for themselves, there’s a good chance people will prefer buying from you than a faceless mega-corporation. We help you tell that story.
Reason #7: A partnership that works for you
Our reviews across sites like Trustpilot and Clutch demonstrate how seriously we take the relationships we build with clients. We’re both in this together, and we want to make sure you’re happy with what you’re getting. We don’t just manage your marketing campaigns either – we’re also a consultancy. We can answer any questions you have about the social media platforms we’re getting you seen on, no matter how simple or complex they are.
Meet the Manchester team
With our Facebook Marketing Partner and Hootsuite Advanced Social Media Strategy statuses, your business is in the right hands.
Experts in providing insights and key strategies to grow a business and take them to the next level.
Experts in writing thought-provoking copy and telling stories about your brand to entice customers.
Experts in creating visual concepts which communicate ideas that inspire, inform and captivate customers.
Experts in building campaigns, tracking results, and monitoring metrics.
We can help you get targeted advertisements on social media, which is home to literally billions of people. That’s a lot of potential customers. By using the insightful data which these platforms provide, our ad managers can pinpoint the kind of people that we know will be interested in your services and products.
This means that we can save all of the time and money that would traditionally be spent trying to convince people to be interested in what you provide and simply spend it on getting them to buy from you. They’re already near the end of the marketing funnel, essentially standing with their bank card in hand. We just need to catch them before they slip through your fingers.
Further Reading On Social Media Marketing:
How can you get the most out of Social Media for your business? Check out this month’s #AskAnExpert with two of our Social Media experts, Robyn Vawdrey and Harrison Beaumont. They’ve got the answers to all your Social Media questions! Be sure to follow us on Instagram and get involved in our next Q&A.
Social proof, commonly referred to as one of the six key principles of persuasion (Robert Cialdini, Persuasion, 1984), is the tendency to use the actions of others to guide behaviour. Or, put simply, we’re incredibly influenced in our decisions by other people, especially when it comes to purchases. After all, there’s a reason why the […]
Frequently asked questions about social media management
Yes, 100%. Social media might feel like it’s just for young people sometimes, but that simply isn’t the case. According to Data Reportal, there are 4.33 billion social media users around the world today – so your business needs to be there, too. If you’re in doubt, then a major part of our social media marketing strategy involves finding your target audience, whichever social network they’re on.
You can put a ready meal in the microwave, do you need a home-cooked roast dinner? You can look at pictures of the Spanish coast on your phone, do you need to visit it yourself? Yes, technically you can continue managing your social media accounts yourself, but it could be better. It could be with Add People.
Without knowing what your business is, it’s hard to say that one platform is better than another. That’s why we work closely with our clients to understand everything from their products to their audience to help them choose which is best suited for them. Call up our team and find out what we think first-hand!
Building your brand on the likes of Twitter and LinkedIn can definitely translate to more traffic and conversions, especially with considered linking to your website and commercial pages in social media posts. However, if you want to focus your digital strategy on climbing those search engine rankings, we have teams built for that. As a full-service agency, we’re not just limited to helping your social media presence and can help you with everything from web design and email marketing.
While it will typically change from client to client and industry to industry, we will always strive to achieve the right balance of organically connecting with your audience and also selling them on your products and services. Too much of the former could mean they never convert and too much of the latter would get them sick of you. Finding that balance can be difficult, but that’s exactly what our team is trained at doing.
They’re similar but different. Let us put it this way: a good social media agency is also a consultancy. At Add People, we don’t just tell you how it is whether you like it or not. You can consult with us as we work with you to answer any questions you have and to build a digital marketing campaign around your knowledge. After all, we might know all about Facebook ads and social media advertising, but you’ve probably been in your industry for years. Why wouldn’t we want to work closely with you?
If this doesn’t sound like the marketing service for you, then don’t worry. We have plenty more to offer small to medium-sized businesses like yourself.
👉 Are people not buying what your eCom business is selling? Let our eCommerce team help!
👉 Struggling to draw visitors and conversions with your website? Our SEO and content marketing services are fine-tuned for you!
👉 Does your website need a facelift to look, run and convert better? Lean on our decades of site development and web design experience!
👉 Want to target customers with an ad right when they’re ready to convert? Our PPC team can help you pounce!