When everyone buys online, you need to consider everything; our eCommerce SEO package does just that.
The best practices, best tools and best chance of success when selling online.
eCommerce SEO is all about making your online business more visible in the search engines. Visibility on sites like Google, Bing, Yahoo! is very important for eCommerce success. After all, if a potential customer is searching for products that you sell, they’ll need your business to appear in the results — otherwise, they won’t know you exist!
This package is all about making your products easy to find and easy to buy.
Good eCommerce SEO involves writing in ways that seem natural and easy to look at. Both in the eyes of search engine algorithms and to potential customers. This includes writing product descriptions and titles for keywords related to your product that people are searching for, along with restructuring your menu navigation, how your webpages all link together, and more.
Another important way that Google learns to “trust” your website is by looking at how many other high-quality websites are linking to it. And so generating backlinks is another important aspect of eCommerce SEO.
Here is a general overview of what to expect from our eCommerce SEO service:
Keyword-rich content that attracts attention and converts. So that your customers will understand the benefits of your products and feel compelled to open their wallets.
Why we love this: Good content converts. We write engaging, easy-to-read content informed by keyword research. Resulting in content that covers exactly what your customers are looking for, laid out in ways for them to quickly and easily engage with and understand. This also includes looking at your product URLs, titles, descriptions, all of your product pages, your contact pages, support documents, and in store policies (such as your returns policy) and more.
A check of your overall site performance. Including loading speeds, mobile optimization, and other technical aspects.
Why we love this: Studies have shown that customers click away if a page takes longer than 3 seconds to load (source), and a majority of customers at least use mobile devices in some way before making a purchase. So it’s no surprise that getting both your loading speeds down and your website ready for mobile viewers are of huge importance. Technical SEO is one of the fundamentals of a good overall SEO strategy. Our service will make sure your technical SEO is fully optimized and ready to reap the benefits.
Product placement and conversion rates. This is all about structuring your eCommerce site to bring in more revenue.
Why we love this: The way your products are presented to your customers can have a massive impact on whether they actually buy them or not. So it’s important that we get them looking right. This can include making sure the product descriptions are accurate, detailed and engaging, the images are of high quality, and that related products are properly displayed. And of course, it’s also important to format your website in ways that will help customers to buy. Including streamlining the checkout process, adding calls-to-action, and adding social proof (customer testimonials and reviews).
An active PR campaign strategy. We aren’t just link builders, we have an active public relations strategy for our clients.
Why we love this: Media coverage, high-quality backlinks, featured articles in print magazines, links pointing to your eCommerce business from relevant websites — all are important for helping to establish brand awareness, trust and loyalty. We routinely work with journalists, editors and bloggers, taking advantage of the news cycle to push your brand right to the top of everyone’s agenda.
A review of current marketing strategies. Including your promotions, multi-channel selling, email marketing, and so on.
Why we love this: How you are marketing your business can have a huge positive impact if done properly. Here our specialists will look at your current strategies, how new and returning customers engage with your products and services, and what can be done to increase your conversions.
Site structure and internal links. Building the foundations for good customer experience, and for the search engines.
Why we love this: Your site needs to be presented in a way that makes it easier for visitors to find out what it is you sell and how they can buy from you. It sounds simple but many businesses fail to capitalise on having a streamlined menu navigation menu, footer, and good internal linking. Internal links especially help customers to gravitate naturally towards conversion goals, and also to find out more about your products. And if done well, they can boost your website rankings.
Want to take your website from “okay” to “oh, that’s great”? Then SEO is right for you.
How we’ll deliver your campaign for you
Before we implement anything, we’ll need to know your business intimately, so that we can execute a strategy that’s exactly to your tastes. For example, what goals do you want to achieve? Who is your target audience, how do you want to expand your business operations, and what are your key products? No one knows this better than you. And we’ll use this information to start building your eCommerce SEO strategy.
Next, we’ll examine the current market landscape your business operates in. We’ll begin by looking closely at your biggest competitors to see what makes them tick. Are they doing things that we should be doing? And are they missing any opportunities that we should take advantage of? The research here is crucial to strategy and knowing exactly what needs to be done next.
Then we’ll want to make sure your website is ‘healthy’; this is the ‘technical SEO’ side of things. Search engines love healthy websites and are more likely to promote them in the rankings when everything is up to speed. Here we’ll be looking at important website traits that can negatively affect rankings and how we can fix them.
For example, are your web pages loading quick enough? Are they optimised for mobile? Are your service pages written appropriately, so that they aren’t in conflict with one another? Our health checks will find a problem and recommend a solution if there is one.
Is it easy to navigate through your website, and does it look like a site that a paying customer would trust to use? Our eCommerce SEO strategy isn’t all about rankings. This stage is all about setting up your website so that once you attract the customers, you make it as easy as possible to get them to buy.
This includes internally linking to other webpages, optimising your menu navigation and footers — everything that will make it easier for customers to keep on and convert on your website.
Do all of your eCommerce products and services have appropriate pages dedicated to them? Are they optimised for conversion-focused keywords? Is the content engaging, clear, written in Simple English and written in a persuasive (but not pushy) tone of voice? If they aren’t, they certainly will be once our writers get to work.
Our team also regularly produces informative blog pages that will meet your customers’ pain points. Driving them to your website and keeping them there.
Our PR strategists liaise with journalists and editors on a regular basis and will earn high-quality backlinks, print magazine articles, and unbeatable media coverage that all points to your website. All of which will get your name out to hundreds of thousands of potential customers, and in the process, show the search engines that they are dealing with a truly reputable business.
Meet your SEO team(s)
You found your success as a small business by finding a specific area and specialising in it. It’s this mindset that’s behind our team of largely Manchester-based experts who have a skill set designed specifically for whatever it is your website needs.
Specialists in: Reporting directly to you, identifying opportunities and planning strategies to capitalise on them.
Specialists in: Writing content that is keyword optimised, matches user intent and gets coverage.
Specialists in: Getting your website in front of millions; on huge websites like Forbes and The Independent or in hyper-niche magazines where your target audience lives.
Specialists in: Making sure that your website is designed with users in mind, turning traffic into conversions.
Specialists in: Keeping your website loading fast, staying online and easy to scan so the search engines never struggle to see our work and rank accordingly.
SEO services deliver dazzling 158% boost in organic traffic
As a market leader in the medical and aesthetics industry, organic growth has been key to Venn Healthcare’s success; particularly during the COVID-19 pandemic – which has seen an incredible year-on-year growth despite a global market turndown.
Frequently asked questions about eCommerce SEO
Good SEO is essential for a successful eCommerce business. That’s because lots of people avoid clicking on paid adverts entirely, and so rely on the “natural” (or “organic”) search results when searching for a particular product. If your business doesn’t pop up on the first page — and high up the first page — then it’s virtually invisible to customers and no one will even know you exist.
Off-page, as the name suggests, refers to SEO practices that occur “off of the page”. This includes PR, media coverage, and link-building in general. Off-page SEO will help your business if you build or get coverage on relevant websites where your customers are already frequenting. Off-page SEO on the right websites is a good way to drive relevant traffic and get essentially free advertising.
For example, if you have a website that sells computer parts, then computer-oriented websites are ideal. But big media publishers such as the Daily Mail get so many site visitors that customers of pretty much all walks of life will be on there.
The major metrics include conversion rates, average profit margins, cart abandonment rates, customer lifetime values, average order values, average acquisition costs, share of repeat customers, and best selling products. There are plenty more, but these are the main performance metrics.
There are lots of different types of eCommerce websites, each with their own fancy three-letter acronyms. Some of the most well known include business-to-customer (B2C) businesses, business-to-business (B2B) and business-to-administration (B2A) to name a few.