Turn relationships into conversions with LinkedIn Advertising

The social media for professionals meets the agency that targets them; LinkedIn Advertising is what you’re missing

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Whether you have a LinkedIn strategy already or it’s a journey you’re interested in starting, Add People are here to help. With this career-focused social media platform, you can easily target the decision-makers in the businesses you want to do business with, or directly advertise to your target audience. 

With the insight that LinkedIn provides, we can easily provide hyper-specific advert campaigns that exactly match the demographic you want to target while even creating content for your page to keep you in the eyes of your audience.

We here at Add People want to open your eyes and show you how underutilised LinkedIn is for marketing. We’ve seen first-hand the amazing effect it can have on leads for businesses we work with, especially for companies that focus on B2B, so read on to see if this is a great fit for what you’re doing.

Why LinkedIn is so great for small to medium-sized businesses

Marketing on this platform is great because your brand doesn’t need to be a household name to be effective like so many other marketing channels require. This means that small to medium-sized businesses have a great chance against giants like Amazon if they combine quality adverts with the laser-focused targeting that LinkedIn offers. 

The insight that we can get from LinkedIn about the users means that, after speaking to you about what goals you have for your business, we can market directly to the people that can help get you there. Whether these are key decision-makers in businesses you want to work with or wealthier individuals that you think would be interested in your products and services.

When you join Add People, you also get your own dedicated account manager so you no longer have to try and keep up with how quickly LinkedIn changes. The small to medium-sized businesses we work with on this product also love the total control over budgets that LinkedIn allows. This means that we can instantly adjust bids for adverts if they’re performing above or below expectations, so we can maximise the revenue we build when we see something works.

80% of LinkedIn members drive business decisions at their company. (LinkedIn)
2.74% visit-to-lead conversion rate. Almost 2% higher than both Facebook and Twitter (LinkedIn)
33% Ad exposure on LinkedIn can increase purchase intent by 33% (Hootsuite)

What LinkedIn advertising looks like

Let’s take a closer look at what you’ll be getting when you join with Add People, to grow your business on LinkedIn and beyond!

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  • A dedicated account manager

You’ll be assigned an account manager that will learn your business, audience and targets inside and out. This means that every decision made is in line with your company and you’ve always got someone to translate any of the complicated mumbo jumbo that comes with this type of marketing! 

  • Ads that convert (and look good!)

Each of our social team members that will be working on your campaigns are trained in writing and graphic design, so they can put together something that doesn’t just look good but also drives users where we want them to go. 

  • Post creation and community management

We can even help you with your posts and community on LinkedIn, making sure that everything you put out there as a business meets the high Add People standards that our clients have come to expect.  

  • Optimisation and reporting that never stops

Advertising on social media platforms is always changing, which is why we’re always paying attention to little (or big!) wins that we can get for you. This also comes with frequent reporting so that you’re always in the know with what’s happening with your company. 

  • We won’t just grow you on LinkedIn

Even if you’re just with us for LinkedIn marketing, there’s a good chance that what we’re doing here will also help grow what you’re doing on other social media platforms. Driving traffic from adverts to your website will also provide some SEO benefits to help your organic performance. 

  • A constant focus on returns

We will never lose sight of the fact that all our clients want a return on their investment from the time and money they put into Add People. This focus means that every post and every ad is geared towards that one common goal which is defined early on in your time with us.  

  • LinkedIn retargeting

We’re willing to bet that you’ve been on a website, not converted with them and then seen an advert for the same business days later on a completely different part of the internet. This is called ‘retargeting’ and has been shown to increase ad engagement by 400%, which is why it’s become such a popular choice with our clients. 

Digital marketing tailor-made for SMEs like you.

We’re proud of our reputation

How we’ll deliver your campaign

We’ll learn everything about you

Every business is different, which is why your dedicated account manager will sit down with you to discuss what makes you and your company unique, along with where you want it to go next.

We’ll research everything else

Once we’ve learned everything about you and your company, we’ll look outside the box. Where are your customers spending their time? What are your competitors doing with theirs? The more we learn, the better your campaigns will be.

We’ll put together a plan

We’ll take everything we learned from the first two steps and put together a strategy targeting users that we know will be interested in what we have to say, with an expertly crafted advert that is bound to grab their attention.

The fun part… we’ll put it live

This is what it’s all built up to. We’ll set the campaign and advert bids live, then closely watch it in its early days to make sure it’s all going smoothly – it normally does, but better safe than sorry!

We’ll measure and optimise

Our work doesn’t stop once it goes live. We’ll keep watching the campaigns and spotting any opportunities for improvements. Remember, just because it does well on day one doesn’t mean it will still be performing on day fifty, so we’ll always have our finger on the pulse.

We’ll report back to you

You’ll always be kept informed with the wins (and losses!) from your campaigns, whether that’s over the phone or over email once a month, or less often if you’re happy for us to just get on with it.

Meet the team

There are now 45 million social media users within the UK. Can you afford to be missing out on that many eyes?

Our Social Media experts here at Add People can support the growth of your brand across numerous platforms to ensure your catching user’s attention in the feed. With our Facebook Marketing Partner and Hootsuite Advanced Social Media Strategy statuses, your business is in the right hands.

Account Management

Experts in providing insights and key strategies to grow a business and take to the next level.

Copywriting

Experts in writing thought provoking headlines, telling stories about a service or product to entice users with clever puns or witty taglines.

Creative

Experts in creating visual concepts which communicate ideas that inspire, inform and captivate customers.

Technical

Experts in building campaigns, tracking results and monitoring metrics.

Featured case study

The Hairpin Leg Company found their perfect audience through Facebook advertising their niche products!

In just 4 months, The Hairpin Leg Company saw their sales accumulate 480 deals from only the targeted Facebook ads. This resulted in an average Return On Ad Spend of a huge 1,270%.

View case study

90% increase in revenue
1,270% return on ad spend
23% conversion rate

Frequently asked questions about advertising on LinkedIn

How much does it cost to advertise on LinkedIn?

As LinkedIn ads are PPC (meaning ‘pay-per-click’), you only pay for the ads when people click on them, which straight away means you’re mostly just paying for leads that are actually interested in what you provide. There are too many variables for us to give you an exact price here, though.

Instead, we’d love you to call up our team and have a chat with them about your business and target audience. Once we know about what you’re building, we can give you a better quote for the money you’d look at spending.

My business isn’t ‘hip’ or ‘exciting’ - can it still benefit from social media?

Yes, 100%. Social media might feel like it’s just for young people sometimes, but that simply isn’t the case. According to Data Reportal, there are 4.33 billion social media users around the world today. That’s a lot of young, old and in between people that are on these platforms which means it’s where your business needs to be, too.

I’ve been managing my own social media for years, do I need an agency?

You can put a ready meal in the microwave, do you need a home-cooked roast dinner? You can look at pictures of the Spanish coast on your phone, do you need to visit it yourself? Yes, technically you can continue managing your social media accounts yourself, but it could be better. It could be with Add People.

Which social media platform is best for my business?

Without knowing what your business is, it’s hard to say that one platform is better than another. That’s why we work closely with our clients to understand everything from their products to their audience to help them choose which is best suited for them. Call up our team and find out what we think first-hand!

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

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