Digital PR establishes you as an expert on some of the largest publications online

Build your links, build your brand, build your revenue with our cutting-edge digital PR campaigns

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The power of the internet has been invaluable for SMEs by allowing them to connect to potential customers all around the world. However, with the sheer volume of content online, it can sometimes become difficult to really connect with a brand. 

So, how can we leverage the power of digital to engage and influence potential customers? The answer: an online marketing strategy known as Digital PR.

Digital PR is a rather new concept in the world of digital marketing, but in no way does that mean it is less effective. In fact, one digital PR campaign has the potential to earn coverage in multiple top-tier publications and land hundreds of backlinks and social media shares.

87% of major purchases start with searches online. (Retail Dive)
1000%+ more traffic driven by SEO, than through organic social media. (BrightEdge)
66% of webpages that have no backlinks. (Ahrefs)

Enhancing Your Reputation and Brand Awareness Online

Did you know? Links are one of the top two criteria that Google considers when showing search results (Search Engine Land).

AND

The site that ranks first on Google’s search results usually has 3.8x more backlinks compared to the rest of the page (Aira).

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Our digital PR specialists are passionate about developing unique and engaging campaigns that are in line with your business goals. By carefully examining your business strategy and current online presence, we’re able to identify online publications that will best suit your needs and position you right in front of your target audience.

In addition to this, our dedicated team are consistently developing strong content ideas that are both fresh and interesting to journalists, thus landing you coverage on topically relevant publications on a regular basis.

By combining your unique digital PR campaign along with your SEO strategy, we can improve your public relations, increase your brand visibility, and drive online traffic organically to your website. 

Reactive PR and Newsjacking 

Reactive PR, sometimes referred to as newsjacking, is the practice of aligning your brand with current events in an attempt to generate media attention and boost brand exposure. 

Our dedicated team are always skimming the news in search of possible opportunities for you and your business. Our goal is to secure expert commentary or data in top-tier publications, which will lead to coverage and links to your business. 

Ready to think bigger? Great. Add people.

How we’ll deliver your campaign

We learn everything about you

Our team of digital PR specialists will work with you to learn more about your brand, business goals and the performance of your competitors. By doing this, we’re able to fully understand your business needs and deliver campaigns that will increase your online presence and brand visibility.

Ideation sessions

The first step of your digital PR campaign will begin with an ideation session. We’ll use our experience and knowledge of the media landscape to brainstorm content ideas that we believe will promote the messaging you want to spread to the public and grab the attention of journalists.

Creating campaign assets

Once we’ve decided on a clear campaign strategy, we’ll create assets through research, data collection, graphic design, and any other methods we may need. With digital PR, we not only need to ensure every campaign is on-brand, interesting and unique to journalists, but we must also apply a special technical approach that includes incorporating SEO, scannability and other features like internal links. 

Outreach to journalists

After we have created each campaign, we dedicate time to researching potential journalists and online publications that will be relevant to your audience and may be interested in the campaign. Our team runs hundreds of campaigns across different industries, allowing us to constantly refine our strategies to ensure your campaign lands directly in topically relevant publications. 

Measure and report

We then measure our success to report back to you and build on our wins, showcasing the coverage of your business and how that affects your bottom line. This will often take the form of a monthly one-to-one phone call with your dedicated account manager.

We’re proud of our reputation

Meet your SEO team(s)

You found your success as a small business by finding a specific area and specialising in it. It’s this mindset that’s behind our team of largely Manchester-based experts who have a skill set designed specifically for whatever it is your website needs.

Account Management team

Specialists in: reporting directly to you, identifying opportunities and planning strategies to capitalise on them.

Content team

Specialists in: writing content that is keyword optimised, matches user intent and gets coverage.

Digital PR team

Specialists in: getting your website in front of millions; on huge websites like Forbes and The Independent or in hyper-niche magazines where your target audience lives.

CRO team

Specialists in: making sure that your website is designed with users in mind, turning traffic into conversions.

Technical team

Specialists in: keeping your website loading fast, staying online and easy to scan so the search engines never struggle to see our work and rank accordingly.

Featured case study

SEO services deliver dazzling 158% boost in organic traffic

As a market leader in the medical and aesthetics industry, organic growth has been key to Venn Healthcare’s success; particularly during the COVID-19 pandemic – which has seen an incredible year-on-year growth despite a global market turndown.

View case study

158% Increase in organic traffic
284% Increase in impressions
87% Increase in organic traffic value

Frequently Asked Questions About Digital PR

Does digital PR help SEO?

Digital PR is essentially another term for improving your brand’s exposure online. When done effectively this marketing strategy can help with your SEO. By using digital PR tactics to gain coverage and links from trustworthy news sites with high domain authority, Google will associate this trust with your site which in turn can boost organic rankings. 

How do you create a digital PR campaign?

Any great digital PR campaign begins with an ideation session. Once we have thought of an idea that is on-brand for you, we will pitch you the idea, execute it and send targeted outreach to appropriate journalists. 

How do you reach out to the press?

We invest thousands each year into the latest industry platforms such as ResponseSource, Ahrefs and BuzzStream. These platforms allow us to identify suitable opportunities for you and your business. 

We also spend a lot of time nurturing relationships with key industry contacts and gaining their trust. Because we work with so many businesses in different industries, you benefit from our relationships and subject knowledge across a breadth of topics that put you at the forefront of important conversations.

What is the difference between traditional and digital PR?

Traditional PR leans towards long-established news platforms such as newspapers, radio and television, whereas digital PR includes all of these with the addition of websites, social media platforms, online news, video platforms and influencer campaigns.

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

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