Ask An Expert: Digital PR

“Digital PR is the process of building links and generating coverage for businesses in news publications.

This can include national news outlets like The Times and the Express, or more industry-focused news sites.

Some recent examples we’ve worked on include Dogs Today, Grocery Gazette and Planning, Building & Construction Today.”

“We’ve gained great results in Digital PR for the small and medium-sized businesses we work with.

Links are one of the most important ranking factors Google uses to analyse your site and Digital PR is the best way to build high-quality and relevant links, at scale.

The benefit of Digital PR is that we can use tactics that larger businesses with much bigger marketing budgets use, and get the same results on major news sites!”

“Direct links to your site from authoritative and relevant sites can contribute to higher rankings – which means more organic customers!

It improves awareness of your brand, positions you as an expert in your field and places your business in front of potential customers on sites they’re actually reading online.

This means that when they need your business, you’ll be the one they think of!”

“We follow an extensive ideation process with each of our customers, to come up with outreach campaigns aimed at national publications.

We spend our time researching your business landscape and understanding what stories are attractive to journalists, so that, no matter the size of your business, we can catch their attention and get you featured on their pages.”

“Digital PR has a variety of benefits…

Improved organic traffic, the opportunity for targeted, direct traffic to your website, improved brand awareness and even local coverage that can get your brand recognised in your local area.

We use Digital PR for lead-generation and eCommerce businesses…

While the strategies are sometimes different, our team of experts are able to tailor our approach to your business for the best results.”

“As with many other SEO strategies, the impacts of Digital PR are best seen after several months.

We use multiple strategies to generate coverage for your business to ensure consistent and sustained ranking traffic improvement.

On the other hand, we do run fast-paced, reactive campaigns that can lead to an instant uptick in traffic, but this is just one of many strategies we use to get the most benefits from our efforts.”