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Top tips to prepare for Amazon Prime Day 2024

1) Stay on top of your stock

Prime Day is a fantastic opportunity to sell your products, but if you don’t stock accordingly, you will miss out on potential sales. 

And that doesn’t just apply to the event itself, but afterwards too. 

As you will see an increase in traffic to your seller page and products, it is likely that you will get return customers after the event or people who didn’t purchase during but are now ready to buy. 

2) Get ready for the calm before the storm

Having seen trends like this for many years, it is completely normal for you to see a slow down of sales just before the event. 

This is because consumers are waiting for the event to grab themselves a deal! 

However, if your sales continue to be slow up to, on and after Prime Day, get in touch and we can help you identify potential issues with your account.

3) Start advertising now!

You need to start building your all-important brand awareness for your products and get some solid data to help you understand the true value and impact of Prime Day and other big events such as Black Friday.

The average consumer needs to see your brand 3 times before they recognise you. 

Meaning that brand awareness is incredibly important, especially in the run-up to Prime Day.

Building a base of data will help you to identify any trends and provide insights into when and how your target customers buy. 

It will also help you to pre-plan and make sure you are stocked correctly for events going forward.

4) Plan your budget

With our experience in Amazon marketing, we know that sellers will have to increase their budgets by 200–500%.

Even more in some cases!

But, you need to plan and set up your advertising now to understand exactly how much you will need. 

5) Don’t stop after the event

Just because the event is over, doesn’t mean the interest in your product has stopped.

Continuing to market post Prime Day will help you to keep the interest high and therefore improve your sales.

Watch our Amazon Prime Day 2024 Top Tips...

Want some help preparing for Prime Day?

Prime Day in 2023 drove more than $12 billion globally, and if you want a slice of this revenue, you need to prepare and follow our top tips above.

Contact us today to learn more about how we can help you succeed in selling on Amazon.

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