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1. Offer customers multiple ways to save

To attract customers to purchase your products during Prime Day 2023, you should create deals, discounts, and promotions on your listings.

Amazon offers several options for discounts, such as Prime Exclusive Discounts, Coupons, and Promotions.

These discounts are easy to set up in Seller Central and can be a great way to entice shoppers to buy from you.

By offering customers multiple ways to save, you can increase your chances of making a sale.

2. Order inventory

Make sure to start ordering inventory now to ensure you have enough stock for Prime Day.

Amazon recommends that your inventory arrives at their fulfilment centres by June 15, 2023, so you really don’t have much time to get your inventory in order.

If you use Fulfillment by Amazon (FBA), be sure to check your FBA capacity limits before ordering too much inventory.

It’s also important to work on increasing your sell-through rate and reducing excess inventory to avoid running into inventory limits.

3. Optimise your listings

Your product listing is crucial to attracting and converting shoppers, so make sure to optimise your listings in advance of Prime Day.

Audit your listings to ensure that your title, bullet points, images, and descriptions are up-to-date and compelling.

You can also use Amazon’s split-testing feature to maximise your listing’s conversion potential.

Finally, increasing your review count is another way to boost your listing’s traction and improve your Best Sellers Rank.

4. Boost your marketing strategy

To ensure that your products stand out during Prime Day 2023, you need to increase your brand’s visibility on and off Amazon.

Consider reviewing your PPC campaigns and bidding more aggressively for your product’s most important keywords to increase your organic ranking.

If you’re a brand-registered seller, take advantage of Amazon’s advanced PPC advertising solutions, such as Sponsored Brands, Sponsored Brands Video, and Sponsored Display ads.

You can also run off-Amazon ads to drive external traffic to your deals, and use social media to capture shoppers’ interest with posts, Instagram Stories, and short videos.


In conclusion, if you’re an Amazon seller looking to capitalise on Prime Day 2023, start preparing now.

By offering customers multiple ways to save, ordering inventory early, optimising your listings, and boosting your marketing strategy, you can increase your chances of success during this major sales event.

Don’t wait until the last minute to get ready – the time to act is now!

Contact us today to learn more about how we can help you succeed in selling on Amazon.

Alternatively, look at a case study on one of our clients and how we helped them grow profitably on Amazon Ads:

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