Conversion Pixel

Want More Amazon Info?

Factors such as price, fulfilment method, shipping time, stock availability, and order defect rate are just a few of the elements that contribute to securing the buy box.

Fast forward to January 2023, and Amazon has begun rolling out a secondary buy box across European markets.

This change presents both opportunities and challenges for both customers and sellers.

For customers, it offers alternative purchasing options that may result in lower prices or faster delivery times.

For sellers, it could mean increased competition and the potential loss of the buy box.

Amazon's buy box labelled with arrows, also showing the other sellers panel

 

 

The impact of this change on Amazon Advertising is yet to be seen.

Currently, only the seller with the buy box is able to send traffic to the product page, using Sponsored Products.

However, the introduction of a secondary buy box may provide an opportunity for another competitor to run advertising alongside them.

In conclusion, this update to Amazon’s buy box is worth paying attention to, as it could have significant implications for both buyers and sellers.

Stay tuned as we continue to monitor the situation and keep you updated on any further developments.

Want More Amazon Info?

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

    By submitting this form you agree to our Privacy policy

    [contact-form-7 id="51870" title="Contact form_Exit Intent"]
    <div role="form" class="wpcf7" id="wpcf7-f51870-p53076-o2" lang="en-US" dir="ltr"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/blog/amazons-buy-box-update/#wpcf7-f51870-p53076-o2" method="post" class="wpcf7-form init" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="51870" /> <input type="hidden" name="_wpcf7_version" value="5.4.1" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f51870-p53076-o2" /> <input type="hidden" name="_wpcf7_container_post" value="53076" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7_recaptcha_response" value="" /> </div> <p><span id="wpcf7-667069e12a83c-wrapper" class="wpcf7-form-control-wrap email-474-wrap" style="display:none !important; visibility:hidden !important;"><label for="wpcf7-667069e12a83c-field" class="hp-message">Please leave this field empty.</label><input id="wpcf7-667069e12a83c-field" class="wpcf7-form-control wpcf7-text" type="text" name="email-474" value="" size="40" tabindex="-1" autocomplete="new-password" /></span> <div class="columns"> <p><label><span>First Name</span><span class="wpcf7-form-control-wrap first-name"><input type="text" name="first-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="First Name" /></span> </label></p> <p><label><span>Last Name</span><span class="wpcf7-form-control-wrap last-name"><input type="text" name="last-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Last Name" /></span> </label></p> </div> <p><label><span class="label">Email</span><span class="wpcf7-form-control-wrap your-email"><input type="email" name="your-email" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Email" /></span> </label></p> <p><label><span class="label">Telephone</span><span class="wpcf7-form-control-wrap Telephone"><input type="tel" name="Telephone" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-required wpcf7-validates-as-tel" aria-required="true" aria-invalid="false" placeholder="Telephone" /></span> </label></p> <p><label><span class="label">Your Website</span><span class="wpcf7-form-control-wrap Website"><input type="url" name="Website" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-url wpcf7-validates-as-required wpcf7-validates-as-url" aria-required="true" aria-invalid="false" placeholder="Your Website" /></span> </label></p> <p><label><span class="label">Where did you hear about us?</span><span class="wpcf7-form-control-wrap source"><select name="source" class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false"><option value="">---</option><option value="Where did you hear about us?">Where did you hear about us?</option><option value="Facebook">Facebook</option><option value="LinkedIn">LinkedIn</option><option value="Google Search">Google Search</option><option value="Google Maps">Google Maps</option><option value="Trustpilot">Trustpilot</option><option value="Event">Event</option><option value="Webinar">Webinar</option><option value="Clutch">Clutch</option><option value="Referred by someone">Referred by someone</option><option value="Email">Email</option></select></span> </label></p> <p><label><span class="label">Your message</span><span class="wpcf7-form-control-wrap textarea-514"><textarea name="textarea-514" cols="40" rows="4" class="wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Your Message"></textarea></span> </label></p> <p><span class="terms">By submitting this form you agree to our <a href="/privacy-policy/">Privacy policy</a></span></p> <p><input type="submit" value="Send" class="wpcf7-form-control wpcf7-submit" /></p> <div class="wpcf7-response-output" aria-hidden="true"></div></form></div>