Add People have nurtured their partnership with Microsoft since becoming a Channel Partner in 2015, increasing advertising spend and customer uptake significantly through much hard work and interaction, to become 1 of only 5 agencies in the UK to achieve Elite Channel Partner Status.
“We’re extremely proud to announce our Elite Channel Partnership with Microsoft,” said Head of Strategic Partnerships, Suraj Singh. Add People’s ethos is to offer effective, affordable digital advertising to the millions of SMEs that make up the backbone of the British economy. By maximizing our partnerships with companies like Microsoft, we can offer technology, training, and expertise other agencies simply cannot.
The Microsoft Advertising partner program recognises expertise within the search industry to celebrate growth and provide exclusive access to partner benefits.
It’s these unique relationships and benefits that Add People can pass on to their clients, allowing unprecedented insight into new strategies, trends, and innovations.
Nigel Leggatt, Director of Partner Sales at Microsoft Advertising EMEA, said: “Add People offer a high level of service, expertise and advanced technological output specifically for small to medium-sized businesses. Having worked with them for many years, it’s fantastic to see them achieve this level of recognition and gives us the utmost confidence in their ability to succeed”.
Suraj added: “Alongside widening our offering for small businesses it’s partnerships like this, and our Google Premier Partner status, that act as an emblem – a badge of honour – that everyone at Add People are pulling in the same direction, to make small businesses thrive.”