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We’ve Won Microsoft’s AI Innovation Award!
We’re delighted to share that Add People has won the prestigious Microsoft Advertising 2025 AI Innovation Award (EMEA & LATAM)!
This award recognises agencies that utilise AI to drive innovation and deliver tangible results for their clients. To win such an award, in a space as important as AI and from a business as iconic as Microsoft, is a true point of pride for the business and staff.
Not only that, but it represents the effort we’ve put into being on the cutting edge of what agencies can deliver for their clients. It’s not just about the last year or even the last decade.
It represents 23 years of hard work, collaboration, and constant evolution.
From the colleagues shaping strategy behind the scenes to the teams delivering for our clients every day, this recognition belongs to everyone who has helped us adapt, improve and keep pushing forward.
It’s proof that when you put innovation and people at the heart of everything you do, good things happen.
Simon Jacobson, Senior Partner Development Director at Microsoft Advertising, had the following to say about why we won this award and what it means for our relationship with our clients.
“Add People truly represents the purpose of our AI Innovation Award.
Their use of advertising technology demonstrates how AI can level the playing field for smaller organisations, while their own product innovation shows a clear understanding of the realities faced by small business owners.”
You can read more about the award here!
For a quote a bit closer to home, our very own Chief Marketing Officer, Peter Marshall, put it this way when describing the impact it’s had on our clients: “AI has enabled us to streamline complex campaign management, deliver improved results, and ultimately make every pound of spend work harder.”
A key driver behind this recognition has also been our newly developed product, Say Hello.
This AI-powered lead management app helps small businesses respond to new enquiries within minutes, not hours. It tackles one of the biggest challenges faced by SMEs: missed opportunities.
A huge thank you to our brilliant team and our clients for this incredible honour.
Interested in working with an award-winning agency? We’re always looking for clients – contact us here!