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Clearview Fencing, led by owner Charles Fowlds, had already built a strong reputation for quality security solutions across South Africa.
It’s a case of a company already being ‘good’ before they even started working with us, but wanting to elevate everything a level or two – maybe it’s a story you can relate to. That’s why we wanted to put together this case study.
We also thought Clearview was a great example of distance not being a limiting factor for success with Add People. From Manchester to South Africa, we helped them grow their brand, reach and (most importantly) revenue. Take a look at how…
Company
Clearview Fencing is a South Africa-based fencing and security specialist delivering high-performance perimeter solutions across residential and commercial sectors.
increase in organic new users
(SEO)
increase in paid new users
(Paid Ads)
leads generated from paid and organic
(Combined)
Clearview Fencing came to Add People with strong operational foundations and a clear ambition: increase exposure for high-value search terms and unlock larger commercial opportunities.
The challenges were clear:
Clearview had already established a successful business model, but working with Add People was about taking it from ‘good’ to ‘great’.
From day one, our focus was partnership, transparency and long-term growth. Rather than chasing vanity metrics, we aligned activity directly to Clearview Fencing’s evolving business goals.
Our guiding principles were:
By aligning strategy with business ambition, and forming a true partnership between client and agency, Clearview Fencing had one of it’s biggest transformations yet.
The Results
increase in organic new users
high-value, high-intent keywords in the top three positions on Google
How We Achieved This
We rebuilt the SEO strategy around commercial intent.
Instead of generic residential content, we developed sector-specific service pages and blog content addressing real security challenges faced by businesses across South Africa. Technical improvements strengthened site structure and internal linking, while rising impression share reflected increased visibility for commercially valuable search terms.
The outcome was more qualified traffic, better aligned enquiries and improved rankings into the top three positions for location-based search terms across South Africa.
The Results
increase in paid new users
paid leads generated in six months
How We Achieved This
Paid activity focused on consistent visibility for the client’s top keywords with a multi-platform approach.
By combining Google Ads, Microsoft Ads and Performance Max campaigns, we increased exposure with high-intent and awareness-based placements. It also helped that these goals were aligned with SEO, so they were all serving the same endgoal.
The biggest success stories at Add People are found when the agency/client relationship isn’t just treated like a transaction, but instead like a partnership. That’s a big reason as to why Clearview have performed so well, and why they’ve been such a great business to work with.
Importantly, this has all been done thousands of miles from each other. Yes, we love it when clients come to the office and we discuss strategy over coffee, but Clearview are an example of how your postcode should not limit your success.
With tools that measure worldwide data, an international office and a team bonded by the love of marketing rather than similarity in accent, we have helped Clearview to:
Expand into in-house manufacturing to improve margins
Increase investment in organic marketing
Target larger commercial contracts
Strengthen its position across South Africa
…and there’s even more to come.
We chose to work with Add People, even though we’re based in South Africa, because we knew they had everything we needed to grow online: the team, the tools, the expertise.
They seem like a true partner of our business now, and as a result, we’ve recently doubled our organic budget. Thanks for everything!
— Charles Fowlds, Founder, Clearview Fencing
“It has been great working with Charles at Clearview Fencing over the last few years.
We’ve had some great conversations about his business vision, and put plans together to make it come to life.
We, as the SEO team, appreciate his trust in us to deliver great work and consistent results, and we look forward to continuing this partnership.”
— Sam Gleave and James Harris, Add People
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