How Daxter Electricals Ltd Secured 30+ Reviews and First-Page Rankings in Just 3 Months
Daxter Electricals Ltd is a trusted electrical services company based in Fareham, Hampshire. Known for tidy, precise workmanship, Steve Daxter and his small team handle everything from rewiring and Electrical Installation Condition Report (EICRs) to EV charger installations and lighting design.
By mid-2025, Steve was ready to expand his online presence beyond word-of-mouth. With big national brands dominating EV charger searches and long-established local competitors leading on Google, he knew he needed expert help to get noticed.
That’s where Add People came in.
The Challenge
When Steve joined Add People in May 2025, Daxter Electricals had a professional website but it wasn’t performing as it should. Title tags and meta descriptions needed work, service pages were thin, and the site struggled to rank beyond its immediate area.
The Google Business Profile was active but underused, with only a handful of reviews. Competing against well-established electricians in Fareham and Portsmouth made visibility tough, especially for high-demand services like EICRs and EV charging.
The challenge was clear: boost visibility fast, earn trust locally, and start generating consistent enquiries.
The Strategy
When our Local SEO team took charge in June 2025, their focus was on building authority and getting Daxter Electricals in front of local customers quickly. Here’s how they did it:
Technical SEO
We fine-tuned every on-page element, from title tags and H1s to the overall site structure, ensuring Google could clearly understand the services offered and where they were based.
Content Expansion
We created new, optimised pages for EICRs, EV charging, and rewiring, alongside an engaging About Us section. Each page was written to connect with local homeowners and business owners, balancing professionalism with personality.
Google Business Profile Management
Regular GBP posts highlighted popular services like fault finding and fuse board upgrades. We guided Steve on posting consistently to improve engagement and visibility in Google’s map pack.
Review Growth
Steve committed to gathering 1–2 new reviews each week. Within months, he’d reached 30+ five-star reviews, instantly boosting trust and conversions.
Keyword Targeting
We went hyper-local, focusing on phrases like “electrician Fareham” and “EICR Fareham”. This helped the business dominate service + location searches that mattered most.
Collaboration was key. Steve’s quick feedback and competitor insights allowed us to prioritise high-value services, helping results come in fast.
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The Results
Within just three months, Daxter Electricals saw a remarkable turnaround. Organic users have grown month on month, with engagement levels hitting 82%.
The business now ranks #1 for “electrical upgrades Fareham” and holds the top-three positions for “domestic electrician Fareham”, “fuse board upgrade Fareham”, and “electrical fault finding Fareham”.
Steve’s Google Business Profile engagement has been impressive too, going from a standing start to 92 interactions in just 30 days, including valuable phone calls and website visits.
With August 2025 marking Daxter Electricals’ best-ever month, it’s clear the momentum is building. Jobs are snowballing, reviews keep climbing, and local visibility has never been stronger.
Testimonial
Finally, a word from the client:
“The results in just a few months have been brilliant. I’ve had my best month yet, and I’m now competing with long-established businesses in my area. The support from Add People has been spot on. The content, the SEO, and the advice have all made a real difference.”
Steve Daxter, owner
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