East Air Conditioning: Unlocking Growth Through Local SEO
Founded by engineer Jamie East and run with his business partner, East Air Conditioning Services provides expert installation, repair, and maintenance for air conditioning, ventilation, and refrigeration systems in both residential and commercial settings.
Based on a foundation of skilled craftsmanship and tailored solutions, the business has become a trusted and well-established name in its field.
Despite their success, Jamie and his partner faced the same challenge that many of our clients experience: balancing business operations with growth. With their hands-on roles as engineers, they relied heavily on word of mouth and pre-existing contracts to drive business.
Luckily, Add People’s Local SEO Team was on hand to provide East Air Conditioning Services with the key to unlocking a wider audience and generating new leads through Local Services Ads and enhanced Local SEO.
Read on to discover how Add People helped this business transform its marketing strategy and achieve outstanding results. 👇
The Challenge
Before joining forces with Add People, East Air Conditioning Services Ltd. encountered some key hurdles in their marketing efforts:
Reliance on word of mouth: While effective, they found relying on the positive word of others limited their reach and potential for growth.
Time constraints: As engineers, Jamie and his partner managed operations while also being “on the tools,” leaving little time for scaling their marketing efforts.
Marketing efforts not fully optimised: Although they had previously run PPC campaigns and seen some positive results, these efforts didn’t quite deliver the growth they were hoping for to achieve their goals.
Expanding their reach: Jamie wanted to go beyond their hyper-local area and attract more customers from neighbouring towns and cities.
Recognising the need for a marketing partner to help bridge these pain points, East Air Conditioning turned to Add People for guidance and execution.
Our Strategy
From the outset, our team worked closely with Jamie to create a targeted and impactful marketing strategy.
They introduced Local Services Ads (LSAs), a channel the company had not previously explored. These ads targeted high-intent local customers, significantly increasing the volume of qualified leads.
In addition to the LSAs, the Local SEO Team, worked with Jamie’s web developer to enrich Jamie’s website with keyword-rich content, improving search engine rankings.
Major improvements were seen in keywords such as:
- “Air conditioning installation Cambridge” (Rank 99 → 26)
- “Cambridge air conditioning” (Rank 66 → 9)
- “Air conditioning Peterborough” (Rank 61 → 19)
The team didn’t stop there; they also integrated Add People’s own review service, Add Reviews, into East Air Conditioning’s site so that they could showcase glowing feedback from customers, enhancing trust and credibility.
Our team continually adjusted the Local Services Ads budget to ensure efficiency, focusing on areas where leads were more profitable and cost-effective.
Through these strategies, the Local SEO team built a strong collaborative relationship with Jamie, aligning marketing efforts with the business’s operational realities.
The Results
East Air Conditioning Services Ltd. has seen some truly exceptional growth since partnering with Add People.
Key achievements include:
- 200 calls generated through Local Services Ads in 2024: These enquiries were from customers that the business was not previously reaching.
- Keyword ranking improvements: Top-performing keywords moved significantly higher in search engine rankings, including major gains like “Cambridge air conditioning” (Rank 66 → 9).
- Increased trust: Enhanced online presence and reviews have helped solidify their reputation as a trusted provider.
- £40,000+ new contract secured: A major new client found East Air Conditioning online, contributing to their best year yet.
- Fully booked schedule: The team is now “stupidly busy,” with work scheduled months in advance.
These outcomes highlight the transformative impact of Local Services Ads and SEO on their business.
Looking Ahead
As East Air Conditioning continues to grow, the next steps include:
- Further SEO Enhancements: Expanding keyword coverage and refining content to maintain strong search rankings.
- Optimisation of Local Services Ads: Continued adjustments to improve lead quality and cost-efficiency.
- Exploring Additional Services: Potential collaboration on other advertising channels or content creation to support long-term growth.
East Air Conditioning’s journey is a testament to the power of a well-executed local marketing strategy. With Add People by their side, they are set to achieve even greater success in the future.
What the client said...
“The service from Add People has been exceptional from start to finish. Thanks to their expertise, we’ve seen a significant increase in enquiries, unlocked a new audience of potential customers, secured new contracts, and now have a fully booked diary. The team have been fantastic, especially Nathan, who has been a pleasure to work with. I’d highly recommend Add People to anyone looking to grow their business.”