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Furniture Care
Specialist furniture restoration company, Furniture Care, are booked up with work for the next 3 months, after working with their expert account manager, Caryss.
The challenge
Covering areas from Nottinghamshire to North Yorkshire, Mark often doesn’t get time to sit at his computer and take full control of his digital marketing.
He contacted Add People 18 months ago to help him save money, time, and to boost his results through Pay-Per-Click advertising.
Our strategy
Caryss, Marks’s account manager, immediately spotted an issue with tracking on the Furniture Care website – campaign tracking was not available – meaning his campaigns couldn’t be optimised properly.
Campaign tracking is absolutely essential for any PPC ad campaign, as without it, leaves you very much in the dark and unable to make informed decisions based on data.
This was quickly set up and in no time, the campaigns were in much better shape – geared for delivering a return on investment.
Furthermore, Caryss, along with our web development team, had a free, optimised landing page built for Mark and, from there, the campaigns took off!
The results
Armed now with a best practice landing page, complete with appropriate tracking, Caryss’ work on Mark’s Google Ads resulted in a 200% increase in traffic!
There was an 85% increase in conversions month-on-month and a 9% decrease in cost-per-click.
Mark is now booked up with work until March!
What the client said...
“I’ve been very impressed with Add People’s work, I’m booked up for the next 3 months! I’ll be with Add People for the long term.”