Online visibility transformed for bespoke furniture specialist, C-Made, with Add People’s Local SEO strategy.
Building a stronger future. How Add People helped a custom furniture brand grow their confidence and online presence.
c-made is a bespoke furniture company based in London that specialises in one-of-a-kind, made-to-measure interiors. From kitchens to fitted wardrobes, to media units and even home offices, c-made does it all.
Founded by Cosmin Musatescu in 2014, the business makes every piece fully customisable to each customer’s unique specifications. Each item is handcrafted right here in the UK.
Despite the quality of c-made’s products, the business, like many SMEs, was struggling to gain visibility online.
In December 2023, they joined Add People after a disappointing experience with a previous marketing agency. Their goal was simple: develop a comprehensive digital strategy that could help them turn things around.
Enter Add People, and our Local Search Engine Optimisation experts!
The Challenge
When c-made first came on board, their online presence was underdeveloped for a brand that creates such high-end products.
Their website wasn’t optimised for key search terms, and their SEO efforts had generated poor results. Google recognised only 77 keywords as relevant. This meant that potential customers couldn’t find them.
There was no structured content strategy to target their high-value services, and as a result, they were missing out on potential leads and ranking opportunities. At one point, Cosmin was even considering closing the business due to a lack of traction.
Our Strategy
Luckily, Add People were on hand to breathe new life into c-made’s marketing.
We worked with the c-made team to develop a clear and strategic plan to help the business shine online.
We began by rolling out a structured content strategy, creating dedicated pages for each service category. This allowed us to target high-intent keywords such as “understairs storage,” “home offices,” and “fitted wardrobes” searches, which are more likely to convert into leads.
Recognising the potential to build c-made’s authority online, we also trialled a Digital PR campaign. This resulted in four pieces of coverage, including a national feature in The Sun, which helped improve both their exposure and credibility.
To further expand their online footprint, we introduced a blog strategy, focusing on early-stage keyword topics like “space-saving furniture for small rooms” and “seasonal interior design.” Most recently, c-made onboarded with our Google Ads team to begin driving direct traffic and leads while SEO gains continue to build.
Understandably, Cosmin was hesitant about SEO’s potential, especially after a rocky start with the previous agency. But through regular updates and transparent reporting, we helped rebuild confidence and show tangible progress.
As keyword rankings began to climb and online visibility improved, optimism started to replace uncertainty.
Regular and continued collaboration with Cosmin helped to shape and refine our approach, ensuring the strategy remained aligned with their goals.
The Results
The results have been incredible – it’s so rewarding to see, and it’s exactly why we do what we do!
c-made now ranks in the top 3 for multiple high-intent keywords in London, including custom furniture design, custom furniture London, and bespoke furniture London, in both organic and Google Maps listings.
Relevant keyword count increased from 77 to 131, boosting their discoverability in local search.
They gained national press coverage, elevating their brand reputation and reach.
Perhaps most importantly, the client has gone from nearly closing the business to feeling optimistic about growth. With stronger lead generation and a clearer online presence, the foundation is now in place for long-term success.
What the client said...
“Over the past year, our experience with Add People has been exceptional. Their expertise and dedication have significantly enhanced our website’s performance, leading to top rankings for our key search terms. The team’s professionalism and proactive approach have been instrumental in achieving these outstanding results. We highly recommend Add People to any business seeking to improve their online presence.”