A Recipe for Growth: How Georgie Porgie's Puddings Increased Sales by 67%
In this case study
The Client
At a Glance
Georgie Porgie’s Puddings is a family-run business with a product made for getting people’s attention.
From traditional favourites to seasonal pudding packs, its visual brand already gave customers plenty to get excited about.
When George Hollywood joined Add People in December 2023, to work with our eCommerce team, the opportunity was to take that personality beyond the website and find new ways to turn it into growth.
CLIENT
Georgie Porgie's Puddings
FOCUS
Email Marketing & Video
The Challenge
Finding the Right Recipe
Georgie Porgie’s Puddings initially came to Add People with a strong focus on paid search. Google Ads were delivering results, but there was an opportunity to do much more with the visual appeal and personality of the brand.
Email and video offered a different way forward. The challenge was keeping the creative fresh, relevant and engaging throughout the year, while making the whole process straightforward for George and his team.
Rather than relying too heavily on one channel, we wanted to find a more creative way to keep the brand in front of customers and give them reasons to come back.
What We Did
Serving Up Something Different.
The focus shifted towards bringing email and video together, using Georgie Porgie’s Puddings’ personality and seasonal appeal to create campaigns customers would remember.
SEASONAL EMAIL CAMPAIGNS
Making the Most of Seasonal Moments
From Valentine’s Day and Christmas to Mother’s Day and Father’s Day, we planned email activity around occasions when customers were already thinking about gifts. Early-bird offers built awareness before each event, while messaging became more urgent as the date approached.
EMAIL OPTIMISATION
Making Email Easier to Act On
We kept campaigns simple, often focusing on just one or two products so customers could quickly move from inbox to website. Abandoned cart and basket automations also helped reconnect with people who had already shown an interest.
Saul, Email Strategy & Creation
“Our email campaign strategy is focused on capitalising on key calendar events throughout the year… Keeping present in a customer’s inbox around these dates, when people are expecting to spend money on gifts, has been successful for us.”
AI-ASSISTED VIDEO
Bringing the Brand to Life Through Video
For video, we tapped into something bigger than the puddings themselves: nostalgia. Using AI-assisted production, we created bespoke visuals inspired by recognisable British moments, classic homes and the unpredictability of the British summer.
It gave Georgie Porgie’s Puddings distinctive, premium creative without the cost or complexity of a traditional video shoot.
Andrew, Video Creation
“For the video creative, our objective was to produce something that felt premium and memorable without relying on traditional video production… The finished piece demonstrated how combining strategic creative thinking with AI-assisted production can create a distinctive, emotionally engaging brand film without the cost or complexity of a traditional video shoot.”
The Results
The Proof Is in the Pudding
Bringing email marketing and video together helped Georgie Porgie’s Puddings make the most of its seasonal appeal, with some impressive results.
Sales increased by 67%, while return on ad spend (ROAS) rose by 223%. The business also gained more than 25,000 new email subscribers, giving it a growing audience to reach beyond individual campaigns.
67% Increase in Sales
The combined approach helped turn Georgie Porgie’s Puddings’ seasonal appeal into stronger sales performance, showing the value of reaching customers with the right message at the right time.
223% Increase in ROAS
Return on ad spend increased by 223%, demonstrating a significant improvement in how effectively marketing investment translated into revenue.
25,000+ New Email Subscribers
The business added more than 25,000 email subscribers, building a larger audience for future campaigns and creating more opportunities to reconnect with customers.
The impact extended beyond marketing, too. Georgie Porgie’s Puddings has since taken on two new full-time employees to help meet growing demand.
It’s been fantastic to see a family-run business turn its personality into measurable growth, and we’re proud to have played a part in that journey.
The Client's View
Finally, a word from the client:
“Since working with Add People, our video and email marketing performance has gone through the roof. We now intelligently use these two marketing channels to ensure that we’re pushing our products out to the right people, and that has been achieved through a fantastic and easy working relationship with Saul and Andrew.”
George Hollywood, Founder, Georgie Porgie's Puddings
Let’s build your next success story together.
Want more people finding your website?
Our SEO services help you improve your visibility, attract the right traffic and turn more visits into customers.
Ready to make your ad budget work harder?
Our PPC service will help you reach the right customers and turn clicks into results.
Ready to get more from your eCommerce business?
Our eCommerce experts work with you to reach more of the right people and turn more visits into sales.
Want to reach more of the right people on social?
Our social experts will help you build visibility, connect with your audience and turn attention into results.
Want an easier way to manage your customers?
Say Hello helps you stay organised, manage your clients and keep everything in one place.