Millie's get a digital marketing glow up by teaming up with Add People on their Social Media & Pay Per Click accounts
20%decrease in cost per click
120%increase on purchase conversion value
200new on site purchases in the first month
Millies is an Irish skincare & beauty brand, They were keen to improve brand awareness and conversion rates and decided to get Add People to help them with their Pay Per Click campaigns. After this proved successful they wanted to explore other marketing channels and got in touch with Add People’s Social Media experts…
The challenge was simple. How do you stand out in a crowded market, on a crowded platform to drive more sales and brand awareness for your business? Call in the experts.
The key to their Social Media campaigns AND Pay Per Click (PPC) campaigns becoming a success was surprisingly simple. Teamwork.
With the learnings from their PPC campaigns, and vice-versa with their Social Media campaigns, the two Add People teams could work together to create the perfect blend! Any changes and challenges one team had faced, could easily be passed to the other – and the same went for successes.
This sharing of information and analytics allows for better, bigger, more profitable campaigns: from the basics of keyword research to remarketing campaigns to target website visitors that didn’t convert, this joined-up approach from their respective account managers has seen a big surge in the stats month by month.
They speak for themself really. In the months since this approach was first used they’ve seen a 20% reduction in cost per click (everyone loves a saving!) and a 120% increase in the value of each purchase, which is still increasing. In the first months alone they saw an average of 200 extra sales!
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.