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Serving up SEO: How we transformed Roti’s online presence
Roti restaurant Edinburgh turn up the heat on their local rivals with local SEO.
Google searches for Roti in Q3
0
k
direct actions from GMB page
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k
A hugely popular high-quality Indian & Pakistani restaurant already have a good reputation, but they came to Add People looking to maintain, and improve, their competitive advantage.
The challenge
Searches containing “near me” have increased by 3,400% since 2011, according to Google. And in the massively competitive food and beverage market, it’s imperative that bars and restaurants stand out amongst the competition.
Our strategy
As a Google Partner, we’re well placed to know how Google thinks, and this is key when enhancing your local SEO with Google My Business. Knowing that potential customers are searching for their services, Roti need to show up in Google Local Searches and that’s where our management of their account; optimizing their Google My Business page, geo-tags, citations, on-page content creation and optimization, allows them to flourish.
The results
The Google My Business Page for Roti has since received massive amounts of interaction which is essential for a restaurant to stand out amongst its competitors. They’ve had 154k searches in the last quarter, Top 3 in Google for valuable keywords, and 1.4k direct actions (calls, requests) from their Google My Business page.
What the client said...
Our Google My Business page has seen loads of interaction since we started working with Add People. We’re getting a head-start against our competitors.
Husnan
Roti