How We Increased Sanders Hirewear's Online Traffic by 69%
Suiting up: After partnering with Add People, this formalwear business surpassed pre-pandemic success by boosting its online presence.
Located in Eastwood, UK, Sanders Hirewear is a solo-run business founded and managed by Helen.
From proms to weddings, funerals, and corporate events, Sanders Hirewear is a one-stop shop for all things formalwear.
While Helen’s expertise and dedication have built a loyal customer base, external factors like the pandemic and Brexit disrupted business momentum. To regain and surpass pre-pandemic success, Helen partnered with Add People in January 2024 to revitalise her marketing strategy and expand her reach.
Read on to see how we helped Sanders Hirewear achieve impressive results through strategic Local SEO.
The Challenge
Helen faced several challenges when transitioning customers from the now-closed Sanders Menswear to her solo business:
- Limited visibility online: While she had experimented with Google Ads and magazine marketing, neither provided consistent results.
- Recovering post-pandemic: Events beyond her control, like the pandemic and Brexit, slowed her business growth.
- Scaling as a solo entrepreneur: Managing operations and customer appointments left little time for strategic marketing.
With these obstacles in mind, Helen turned to Add People for expert guidance in building a sustainable online presence.
Our Strategy
Our tailored approach for Sanders Hirewear focused on enhancing visibility and driving high-intent traffic to Helen’s website.
Key elements of the strategy included:
Keyword Analysis and Integration: We began by analysing the keywords Sanders Hirewear was already ranking for and identifying gaps. By targeting high-relevance keywords such as “tuxedo hire Nottingham” and “wedding suits Nottingham,” we expanded Helen’s reach to customers actively searching for hirewear services.
Metadata Optimisation: We updated the website’s metadata, including title tags, meta descriptions, and headers, to align with SEO best practices. This made the site more relevant and discoverable for search engines.
Content Updates: To sustain momentum during quieter months, we created additional website content to target a broader range of keywords. These updates not only improved rankings but also enhanced the user experience, encouraging potential customers to take action.
Regular Reporting and Collaboration: Our collaboration with Helen included detailed monthly performance reports and bi-monthly calls to review progress. This proactive communication ensured the strategy remained aligned with her goals and real-world business results.
By continuously refining our approach, we positioned Sanders Hirewear for long-term growth and stability.
The Results
Since partnering with Add People, Sanders Hirewear has seen significant improvements in online visibility and business performance:
Keyword Ranking Improvements: High-impact keywords like “tuxedo hire Nottingham” and “wedding suits Nottingham” moved into top positions, with increases such as Rank 13 → 4 and Rank 16 → 6, respectively.
Increased Footfall: Helen reported a noticeable rise in unplanned visits and successful participation in local events.
Better Overall Performance: Compared to 2023, 2024 has been a more stable year, with higher order volumes and improved engagement from new and returning customers.
These results highlight the power of strategic SEO in driving measurable growth for small businesses.
Looking Ahead
Helen is excited about continuing the partnership with Add People in 2025. Future plans include:
- Expanding Keyword Coverage: Developing a new content strategy to target even more relevant search terms.
- Ongoing SEO Efforts: Maintaining and improving rankings to drive consistent organic traffic.
- Enhanced Website Functionality: Exploring additional updates to improve user experience and conversion rates.
With a strong foundation in place, Sanders Hirewear is poised for continued success and growth.
What the client said...
“Add People has transformed how my business reaches new customers. Thanks to their expertise, I’ve seen a noticeable increase in enquiries, stronger online visibility, and better engagement with my audience. Their team has been supportive, proactive, and a pleasure to work with. I highly recommend Add People to any small business looking to grow.”