What the client said...
"We have worked in partnership with Add People to develop the online presence and marketing strategy for sofabed.co.uk since 2021.Marketing Manager at Sofabed.co.uk
The first campaign we ran with Add People was a PPC campaign managed by Abigail Pitts. This campaign is still running two years later and thanks to continuous refinement is going from strength to strength. Following this success story we decided that to take the business and website to the next level we needed to increase both our conversion rate and website traffic.
We took the decision in 2022 to continue the PPC campaign and also start work with Add People on a Convert and Grow campaign. This campaign has been successfully managed for us by Add People’s Tom Hutchison. The first thing that the Convert and Grow campaign concentrated on was CRO with the aim of significantly increasing site conversion and improving the customer journey.
Following this, the campaign has moved on to also improving the SEO performance of the website. The SEO campaign has seen some fantastic gains in keyword ranking and online presence that are turning into improved revenue.
Both Abi and Tom have been a pleasure to work with and have been a valuable resource for our business."