Digital PR Service Terms 

The below outlines the responsibilities and requirements of our agreement. These Service Terms are subject to the General Terms (above) and each individual term applies unless agreed otherwise in your Contract.

Our service 

As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our Digital PR services will consist of: 

Research*: We will conduct an initial review of your business, including your website’s content, link profile, performance against competitors and the news landscape in your industry.

Ideation and campaign execution*: We will produce campaign ideas in line with the information you provided and conduct outreach with the aim of earning a piece of editorial coverage that mentions your brand.

Transparency & Satisfaction: We will provide you with a report on our activity and any work completed will be owned by you, the site owner. You will also be able to provide service feedback to make sure you are happy with the service you receive. 

*Your work can include, and is not limited to the deliverables above – we will flexibly adapt the specific Services we provide to reflect our understanding of your requirements.

Client responsibilities 

These requirements are your responsibility and they are essential to making sure that we can deliver our services properly: 

Content: We may, on occasion, ask you for marketing collateral or information relevant to your business for use in your campaigns. You must ensure that you provide us with the requested content and understand that any delays may impact the delivery and performance of your campaign. 

Approval: We require approval and feedback on delivered work within a reasonable timescale. 

Platforms: You must comply with the terms and conditions of any third-party agreement you enter into in relation to our services, such as advertising platforms. 

Third-Party Liability 

Add People has no control over any third-party platforms, including editorial publications, nor the algorithms that operate the Search Engines, and thus cannot take responsibility for any detrimental effects from actions made by you or the third-party platforms or Search Engines.

No Guarantee of Results

While we will use reasonable skill and care in our outreach and editorial efforts, we do not guarantee that editorial coverage will be published, or that any coverage will meet specific expectations, including tone, placement, or traffic impact.

Client Consent to Brand Use

By agreeing to this offer, you consent to the inclusion of your brand, name, or related information in any editorial coverage achieved during the trial. This includes, but is not limited to, brand mentions in press articles, features, or other media placements.