Digital PR Service Terms

In the interest of a strong partnership and successful campaign, we have outlined the responsibilities and requirements of our agreement below. These Service Terms are subject to the General Terms (above) and each individual term applies unless agreed otherwise in your Contract.

Our Service

As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our Digital PR services will consist of: 

Research*: We will conduct an initial review of your business, including your website’s content, link profile, performance against competitors and the news landscape in your industry.

Ideation and campaign execution*: We will produce campaign ideas that support your business goals and reflect your brand persona. We will create content and conduct outreach campaigns designed to improve the visibility and performance of the site and your brand.

Transparency & Satisfaction: We will provide you with reporting on our activity and any work completed will be owned by you, the site owner. You will also be able to provide service feedback to make sure you are happy with the service you receive. 

*Your work can include, and is not limited to the deliverables above – we will flexibly adapt the specific Services we provide to reflect our understanding of your requirements.

Client Responsibilities 

In order for us to deliver our services effectively, there are a few specific requirements for you to consider. These requirements are your responsibility and they are essential to making sure that we can deliver our services properly: 

Access: To facilitate the delivery of our services, you should provide the required access credentials including, but not limited to: FTP details, Google Logins and Website CMS access details. 

Content: We may, on occasion, ask you for marketing collateral or information relevant to your business for use in your campaigns. You must ensure that you provide us with the requested content and understand that any delays may impact the delivery and performance of your campaign. 

Approval: We require approval and feedback on delivered work within a reasonable timescale. 

Platforms: You must comply with the terms and conditions of any third-party agreement you enter into in relation to our services, such as advertising platforms. 

Third-Party Liability 

Add People has no control over any third-party platforms nor the algorithms that operate the Search Engines, and thus cannot guarantee how your listings will display, nor can we take responsibility for any detrimental effects from actions made by you or the third-party platforms or Search Engines.

In the interest of a strong partnership and a successful optimisation strategy, we have outlined the responsibilities and requirements of our agreement below. These Service Terms are subject to the General Terms, and each term applies unless agreed otherwise in your Contract.

Intellectual Property

Where you agree to participate in a case study, client spotlight, testimonial, or other marketing activity, the licence granted above shall extend to cover the use, reproduction, publication, and display of any related content, materials, data, logos, and trade marks for promotional and marketing purposes, including after the termination or expiry of the agreement.