Step 1 of 6
Monthly Budget
First, tell us roughly how much you spend each month.
Step 2 of 6
Tracking & Measurement
Can you clearly see which ads create leads or sales?
Yes, tracking is properly set up
Enquiries, calls, purchases or key actions are clear.
Partly, but not fully confident
Some tracking exists, but may not show the full picture.
No, or I'm not sure
Budget decisions may be based on incomplete data.
Step 3 of 6
Search Term Control
How often do you review what people actually searched?
Every week
Irrelevant searches are regularly excluded.
Occasionally
Some wasted spend may build between reviews.
Rarely or never
A common cause of unnecessary spend.
Step 4 of 6
Campaign Structure
Is your account structured so spend is easy to control?
Split by service, product or location
Budgets and performance are easier to manage.
Some structure, but could be cleaner
There may be overlap or unclear spend areas.
Mostly broad or grouped together
This can make wasted budget harder to spot.
Step 5 of 6
Optimisation Routine
How often do you actively optimise the account?
Every week
Bids, keywords, ads and budgets are checked.
Monthly or when we have time
Some opportunities may be missed.
We mostly leave it running
Performance can drift and waste can build quickly.
Step 6 of 6
Estimated Budget Waste
This is an estimate based on your answers. Real wasted spend may vary depending on setup, tracking, bidding, targeting and optimisation.