Your Lifetime Value Calculator

This tool will help us to understand the true value of your customers across their entire lifetime with you, as well as just their initial purchase.

Step 1 of 425% complete

Step 1 of 4

Lifetime Value

Start with your average order value and how often a customer repurchases.

What is your average order value?

On average, how many times does a customer repurchase with you?

Step 2 of 4

Enter your cost of goods as a percentage of your average order value.

Cost of goods (% of AOV)

Step 3 of 4

Add your current ROAS to see how the picture changes when LTV is included.

Your current ROAS% ?

Step 4 of 4

Figures are estimates based on the information provided and should be used as a guide.

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Pay Per Click Home Appear as ads for the searches your customers make
Social Media Advertising Reach your audiences where they scroll, swipe and shop	PPC For Lead Gen Reliably drive high-quality leads to your lead gen business

SEO – Home Build long-term growth and become more visible on search engines.	Local SEO Services Essential for lead generation businesses with local customers.
Digital PR & Linkbuilding Grow your brand and rankings with coverage in major publications.	SEO Audit A one-off purchase that reveals quick wins for your site.