Local SEO Service Terms

In the interest of a strong partnership and successful campaign, we have outlined the responsibilities and requirements of our agreement below. These Service Terms are subject to our General Terms and each individual term applies unless agreed otherwise in your Contract.

Our service: As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our service may consist of:

Research: As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our service may consist of:

Monitoring & Optimisation: We will monitor the current performance of your website and may carry out on-page and off-page optimisation activity designed to improve the visibility and performance of the site, in line with the recommendations from the audit & strategy report.

Transparency & Satisfaction: We will provide you with updates on our activity and any work completed will be owned by you, the site owner.

Client Responsibilities: In order for us to deliver our services effectively, there are a few specific requirements for you to consider. These requirements are your responsibility and they are essential to making sure that we can deliver our services properly:

Contract: We will need to have one point of contact who will be able to provide access details for relevant online accounts, sign off on campaigns and content required to promote your business.

Access: You should provide the required access credentials as and when requested. We will notify you as to the required access to complete the work.

Prevent Delays: You must ensure that you provide us with any requested content, logins, access, responses etc and understand that any delays will impact the delivery and performance of your campaign.

Platforms: You must comply with the terms and conditions of any third party agreement you enter into in relation to our
services, such as advertising platforms.

Content: We may, on occasion, ask you for marketing collateral or information relevant to your business for use in your campaigns. You must ensure that you provide us with the requested content and understand that any delays may impact the delivery and performance of your campaign.

Intellectual Property: Where you agree to participate in a case study, client spotlight, testimonial, or other marketing activity, the licence granted above shall extend to cover the use, reproduction, publication, and display of any related content, materials, data, logos, and trade marks for promotional and marketing purposes, including after the termination or expiry of the agreement.

Budget*: You are responsible for ensuring that the agreed budgets are paid to the relevant advertising platform directly. Any media spend payments are your responsibility as is avoiding ads being stopped for non-payment.

It falls on you to ensure all payment methods are valid and up to date. You are able to pause your third-party ad spend at any time; again, this is your responsibility.

*paid ads only

Third-Party Liability: Add People has no control over third-party platforms, publishers, websites, search engines, AI platforms, algorithms or editorial decisions. As such, we cannot guarantee how your website, brand, listings, content or coverage will display, nor can we guarantee specific rankings, traffic, leads, conversions, links, coverage or commercial outcomes.

We cannot take responsibility for any detrimental effects arising from actions made by you, third-party platforms, publishers, search engines, AI platforms or other external parties. Where content, campaign angles, statistics, claims or commentary have been supplied or approved by you, you remain responsible for ensuring they are accurate, appropriate and suitable for publication.

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