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Unlock May’s Marketing Potential with Bank Holiday Boosts

As we head into May, many will be anticipating the two bank holidays we have coming up. These extended weekends offer the opportunity to grab your consumer’s attention on their extra days off with spring sales or announcing new season collections. 

Communicate with your customers across all marketing channels and highlight relevant products for your target audience. Promoting cleaning supplies for the annual tradition of spring cleaning or garden and outdoor furniture to help kick off the summer festivities for example.

Email Automations – Emails That Work While You Sleep.

Email automations allow you to send relevant emails to the right people at the right time. Thanks to pre-configured workflows they send a sequence of emails over a specified period, triggered from when a customer does an action on your site. This could be signing up for a form, abandoning their cart, or almost any other action taken on your site. Simply set them up, put them live and sit back while they send away in the background.

Why else should you set up automations?

Save time

  • Set it up once and let it run, there’s no need to do the same tasks for every individual subscriber. 

Increase customer retention

  • Keep in touch with customers over a period of time with ease with multiple email automation. You can also reach out again to subscribers who haven’t opened your emails or bought from you in a while with specific automation types.

Build relationships with customers

  • Your automations can send emails to as many subscribers as you want, at any time you prefer. Allowing you to keep customers engaged and personalise content to them!

Mental Health Awareness Month

Running your own business and simply being your own boss can be richly rewarding and we are privileged to be able to support numerous businesses to achieve their goals. We understand that this freedom can come with its own challenges and pressures and poor mental health can impact all business owners and their employees. 

Here are some useful resources to help support you and your business this mental health awareness month.

Mental Health at work toolkit

Federation of small business

Mental Health at work campaign guide

Gov.uk (what help is available)

Princes Trust how can we help 

US only

Every mind at work

Nami find support

Mental Health America

Top Memorial Day Marketing Tips

Prepare Early

Google Trends indicate that searches for “Memorial Day” and “Memorial Day sale” begin to increase in the early to mid-May period so you should be planning 1 month ahead and increase efforts towards the final weekend of the month. 

Offer Special Coupons & Free Gifts 

80% of consumers are more likely to make a purchase if they find a discount

Engage Your Customers On Social Media. 

Commemorate the day whilst informing your customers of your sales and promotions. 

Use Memorial Day Marketing Slogans

A time to honor America’s heroes, Keep calm and Happy Memorial Day, Remembering the service and sacrifice

Cinco de mayo 

5 Ways to Boost Marketing for Cinco de Mayo

1) Spanish code words for discounts and promos

2) Use the number 5 as much as possible

3) Start celebrating early

4) Offer new options

5) Hats, hats and more hats

Mother’s Day is the second largest spending holiday for U.S. consumers, with a reported 2023 spending of $35.7 billion. It is probably not a surprise that flowers and cards are at the top of the list for shoppers but with an average spend of $274 last year and expected to increase see below the top gifting categories for MOM’s. 

  • Greeting cards 74%
  • Flowers 74%
  • Special outing 60%
  • Gift cards 54%
  • Clothing & accessories 48%
  • Jewellery 44%
  • Personal service 34%
  • Housewares or garden tools 31%
  • Books or CDs 28%
  • Electronics 25%
  • Other 29%

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