Altrincham-based agency Add People has made it through as a finalist in the Lead Generation category in this year’s prestigious Google Ads Premier Partner Awards.
The awards recognise the achievements of the very best digital marketing agencies and providers, who are working at the top of their game.
"Becoming a Google Partner shows prospective clients you have what it takes to help them grow online," Davang Shah, Google, Senior Director.
Cleaning up with Google Ads Campaigns
Add People, which offers Digital Marketing Expertise to small businesses, centered its award submission around a recent campaign it had created for one of its clients, Proactive Cleaners.
With over 15 years of experience, they are a leading bespoke provider of cleaning services covering residential, commercial and specialist & Construction sectors.
They turned to Add People looking for expert help to generate more leads which better suited to their expertise and more aligned to their market.
Add People set about their campaigns with gusto, as it was the perfect example of a business trying Google Ads for themselves, and doing pretty well at it, but not getting the help they need to really maximise the opportunity.
Because of Add People’s work, from Jan – May 2022 compared to Jan – May 2021 conversion rate has gone from 12.04% to 21% increase of 78% conversions have increased by 16%.
“It’s been brilliant since we partnered with Add People, Yas has been great. We’re now wasting less budget on people clicking ads in locations we can’t or don’t service. We’re also getting bigger value commercial jobs because of the new strategy.”
Bagir Khan, Owner, Proactive Cleaners.
"Being recognised as a finalist places these Partners at the pinnacle of delivering excellent results for their clients" Davang Shah, Google, Senior Director.
Add People is part of a select group of digital specialists called Google Premier Partners.
Google Premier Partners are acknowledged for maximising campaign success for clients, driving growth by amplifying clients’ campaigns, and demonstrating Google Ads skills and expertise through certifications.
“Becoming a Google Partner shows prospective clients you have what it takes to help them grow online,” explains Davang Shah, Google, Senior Director, Ads Marketing.
“For small businesses that have just started out, or even larger firms yet to take their first step online, it’s reassuring to know they’re working with a reputable provider that’s approved by Google.
Being recognised as a finalist places these Partners at the pinnacle of delivering excellent results for their clients and as a great place to work.”
Google is celebrating the top-performing Partners, who are striving for excellence for their clients and their workplace, across six categories: Brand Awareness, Lead Generation, Online Sales, App Growth, International Growth, and Workplace Excellence.
The full list of finalists can be found at premierpartnerawards.withgoogle.com.
For further information:
marketing@addpeople.co.uk
