Conversion Pixel

Designing a CTA

Your CTA should clearly describe your offer. Make your CTA specific, revealing some details that will encourage visitors to act.

Make it contrast with your website’s colour scheme so that it stands out on the page.

Colour matters. Strong, contrasting colours generally outperform colours that blend in with the theme of the page. BMI airline, for instance, increased its conversion rate by 2.5% by adding a red background behind the message ‘Hurry! Only XX seats left’.[1]

CTA Buttons

Your CTA button doesn’t have to be huge, but if it’s too small, it will be ignored. An ideal size would be 225px wide and 45px high. Make sure your website visitors can see your CTA without having to scroll down the page.

Start your CTA with a verb (like ‘download’ or ‘register’) that makes it clear what action you want visitors to take on the landing page. The text should tell people what to expect. Test different verbs, and see which one gets the best results.

The CTA should match the information on the page where it’s located.

Below, you can see a couple of examples of what a CTA might look like.

Write a compelling CTA

Your CTA should answer the question website visitors will be asking themselves:
“What’s in it for me?” To create a compelling CTA:

List the benefits of the offer in order of priority.
Pick the most critical one and shorten it to just a few words.
Convey a sense of urgency. To achieve that, you need to answer the question:

‘Why should I take action now?’ You can create urgency by using adverbs such as ‘now’ and ‘today’, as well as by emphasising special discounts or seasonality.

Testimonials are very effective CTAs because they offer a third-party endorsement and motivate prospects to take the next step and click through to your landing page.

A customer quotation can often capture all the information a prospective customer needs to know.

Make the CTA specific

Include numbers in your CTA to make the information seem specific. If the goal of your CTA is to grow your email database, for example, you could ask people to subscribe by showing them how many subscribers you already have.

Leverage your CTAs

The placement of your CTAs is crucial.

– Spread your CTAs across your web pages. Your Home page should have a CTA since it’s probably your most frequently visited page, and it offers the chance for you to drive visitors to a specific campaign.

– Try to align your CTA with the content of the page, as well as the stage of the sales cycle visitors are likely in if they’re visiting that page.

– Your Product/Service pages, About Us page, and Contact Us page all need to include CTAs. If you don’t have CTAs on those pages, visitors will be left to their own devices, and most will wander away without taking any further action.

– Include a simple CTA in all your videos.

– Also, include a CTA in your video’s description when you upload it to your YouTube channel or any other video sharing site.

 

 

1. Designing a Call To Action That Customers Can’t Resist’, Sendblaster, www.sendblaster.com,
September 25, 2011

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

    By submitting this form you agree to our Privacy policy

    [contact-form-7 id="51870" title="Contact form_Exit Intent"]
    <div role="form" class="wpcf7" id="wpcf7-f51870-p48897-o2" lang="en-US" dir="ltr"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/blog/compelling-ctas-persuade-website-visitors-want/#wpcf7-f51870-p48897-o2" method="post" class="wpcf7-form init" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="51870" /> <input type="hidden" name="_wpcf7_version" value="5.4.1" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f51870-p48897-o2" /> <input type="hidden" name="_wpcf7_container_post" value="48897" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7_recaptcha_response" value="" /> </div> <p><span id="wpcf7-62bfc6e451bf0-wrapper" class="wpcf7-form-control-wrap email-474-wrap" style="display:none !important; visibility:hidden !important;"><label for="wpcf7-62bfc6e451bf0-field" class="hp-message">Please leave this field empty.</label><input id="wpcf7-62bfc6e451bf0-field" class="wpcf7-form-control wpcf7-text" type="text" name="email-474" value="" size="40" tabindex="-1" autocomplete="new-password" /></span> <div class="columns"> <p><label><span>First Name</span><span class="wpcf7-form-control-wrap first-name"><input type="text" name="first-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="First Name" /></span> </label></p> <p><label><span>Last Name</span><span class="wpcf7-form-control-wrap last-name"><input type="text" name="last-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Last Name" /></span> </label></p> </div> <p><label><span class="label">Email</span><span class="wpcf7-form-control-wrap your-email"><input type="email" name="your-email" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Email" /></span> </label></p> <p><label><span class="label">Telephone</span><span class="wpcf7-form-control-wrap Telephone"><input type="tel" name="Telephone" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-tel" aria-invalid="false" placeholder="Telephone" /></span> </label></p> <p><label><span class="label">Your Website</span><span class="wpcf7-form-control-wrap Website"><input type="url" name="Website" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-url wpcf7-validates-as-url" aria-invalid="false" placeholder="Your Website" /></span> </label></p> <p><label><span class="label">Where did you hear about us?</span><span class="wpcf7-form-control-wrap source"><select name="source" class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false"><option value="">---</option><option value="Where did you hear about us?">Where did you hear about us?</option><option value="Facebook">Facebook</option><option value="LinkedIn">LinkedIn</option><option value="Google Search">Google Search</option><option value="Google Maps">Google Maps</option><option value="Trustpilot">Trustpilot</option><option value="Event">Event</option><option value="Webinar">Webinar</option><option value="Clutch">Clutch</option><option value="Referred by someone">Referred by someone</option><option value="Email">Email</option></select></span> </label></p> <p><label><span class="label">Your message</span><span class="wpcf7-form-control-wrap textarea-514"><textarea name="textarea-514" cols="40" rows="4" class="wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Your Message"></textarea></span> </label></p> <p><span class="terms">By submitting this form you agree to our <a href="/privacy-policy/">Privacy policy</a></span></p> <p><input type="submit" value="Send" class="wpcf7-form-control wpcf7-submit" /></p> <div class="wpcf7-response-output" aria-hidden="true"></div></form></div>