Conversion Rate Optimisation saw online newsletter signups skyrocket for RH Jewellers in only 2 months!

RH Jewellers’ successful SEO campaign was already providing the business with plenty of new visitors to the website, but seeing them all return after their first visit. This lead them to consider other marketing channels to further target his customers.


RH Jewellers’ were receiving a considerable and steady flow of traffic to their website but were struggling with keeping customers wanting to come back and visit again. Add People were challenged to find a solution to this and keep customers returning to the website.


Add People knew that in order for users to signup to the newsletter on the website, they would need an incentive to do so. Because of this, they decided to add a promotional offer to encourage users to convert; adding a targeted message that told users exactly what type of content they would be receiving in each newsletter to entice them to sign up as it was relevant to them.


RH Jewellers noticed an almost immediate response from the changes made on the website. Within the first two months, signups to the newsletter increased from originally only 3 up to 51! This was a much greater and quicker response than RH Jewellers’ were expecting and it proves just how responsive our CRO is.