With searches for local services growing by more than 25% year on year across Europe, this is an ideal time for Google to be introducing Local Services Ads to 10 countries across the continent. These countries include the UK, Ireland, Germany, France, Belgium, Austria, Switzerland, Netherlands, Italy, and Spain.
LSAs are only available to eligible home services businesses within 16 verticals. These include:
Appliance Repair, Carpet Cleaning, Electrical Services, Flood/Water Damage, Garage Door Repair, House Cleaning, HVAC, Lawn Care, Pest Control, Plumbers, Removal Services, Roofers, Tree Services, Waste Removal, Window Cleaners, and Window Repair.
LSAs are designed to help you connect with people who are searching for the services that you offer. The ads will only show up to people who are searching in your area, and they appear at the top of the SERP (Search Engine Results Page).
Also, LSA’s are pay per lead, not pay per click, so you only pay if a lead contacts you directly through the ad. This is a great feature for small business owners, as you know you are only paying for valid leads that could result in a purchase. The ads allow you to display all the information a potential customer needs to understand what your business is offering, and how to get in contact.
Upon sign up to LSAs, your business is able to become a Google Guaranteed business. Google’s verification process means that you are able to get accreditation for your business. You are able to display the Google Guaranteed badge on all of your LSAs, showing potential customers that you are trustworthy and approved by Google. This feature is a fantastic way for small businesses to build trust and give potential customers peace of mind about choosing them for their services.
As a Google Premier Partner, we are one of only two UK agencies that currently offer this service. If your business comes under one of the 16 verticals, and you’re interested in getting started with LSAs, check out our free eligibility checker: https://knownlocally.co.uk/google-eligibility-checker/
Alternatively, if you wish to chat with one of our Digital Growth Experts, they will answer any remaining questions or queries you have concerning LSAs.