Our Must Reads: October Edition

How often do you get to sit down and scroll through online magazines and publications to find out what’s new and current within your industry and marketing – not that much we’re guessing? As a busy business owner or employee, actually finding and dedicating time to reading articles can be difficult.

Which is why each month, we’re going to sharing the top 3 articles that our experts here at Add People have recently read. This way, you’ll have a regular, monthly update of everything you need to know!


Local Search Ranking Factors 2020: What Affects Local Rankings?

If you’re a plumber, a hairdresser or a coffee shop owner for example, you’ll know how important local SEO is for your business. As more and more people now search ‘service/product near me’, it’s essential that your business is ranking high on Google so that you’re found.

This article highlights the most important ranking factors impacting local search this year and what experts think you should be focusing on in 2021.

Read Bright Local’s article here.


Google Launches Mini-Site of Holiday Marketing Resources

Fancy an early Christmas Present?

Google has launched a new small business Christmas hub full of marketing resources to help businesses reach customers across Search, Shopping and Maps.

The hub will contain new, powerful tools to help ensure customers are finding local businesses online, live streams and how-to guides.

It’s definitely worth a read!

Read Search Engine Journal’s article here.


Your all-access Guide To Improving Your Google Search Visibility

We all want to appear on the first page of Google – and even better in first position – when someone carries out a Google search. But how do you get your business up there?

This article is the perfect guide to help get you ‘in the know’ on how you can improve your Google Search Visibility and keep it!

Read Search Engine Land’s article here.