Conversion Pixel

Important note:

Microsoft Ads currently don’t support the import of Maximise conversions bid strategy for Shopping Campaigns.

Right now this feature will only import Performance Max features that are in parity with Microsoft Advertising Smart Shopping Campaigns and Local Inventory Ads.

Unsupported features such as Final URL expansion, Text/Image/Video assets, and Audience signals will be skipped during the import. - In order to replicate audience signals used in Google Ads, you will have to set up a specified target audience through the Microsoft Audience Network ...

 … So, while the campaign will not be a 100% replica of the campaign that you have running in Google Ads. This is a positive step towards being able to reach a wider audience network with a similar campaign to the Performance Max you have running currently on Google.

In order for you to be able to utilise these new features you must create and import your Merchant Center store within Microsoft prior to importing your Google Performance Max retail campaigns as Smart Shopping Campaigns and Local Inventory Ads.

Submit your product feed to the Microsoft Merchant Center or import your existing Google Merchant Center feed. Ensure you’re able to update your feed at least every 30 days.

You must also have a JavaScript UET tag on your website and that it’s working correctly. The additional code needed to track variable revenue data is a requirement for the campaign launch, so it’s important to verify this is in place or add it to your existing tag before you begin campaign setup.

Scheduling options are available for this import. The import can be scheduled on a daily, weekly, monthly, or immediate basis. It’s recommended to set up email notifications to avoid schedule failures.

If you’re using these types of campaigns in Google Ads, don’t miss out on valuable traffic during the holiday season and start your import today!

Did you know?

Performance Max: Google or Microsoft, which one for you?

Add People have been helping businesses with their PPC campaigns for years now. Regardless of your niche, regardless of your budget, we find it a point of pride to try and grow any small to medium-sized business that comes to us for help.

But we’re not a one-trick pony, it isn’t all just “Google, Google, Google” …  we also have a team of Microsoft Ads specialists on hand to help with campaigns on that platform. But why use Microsoft Ads? Simply, it’s not for everyone.

There’s a slightly older demographic of users on Microsoft search engines, but for some businesses that can mean AMAZING results.

However, there’s a little less competition for clicks over there, so if you want to expand your visibility beyond Google, and have the budget to do so, it can be a good new route to market.

We learn about the businesses we work with, so we make sure we’re doing the right kind of advertising for them – every company is unique, after all. That means that if a Google Shopping ads campaign is the right call for you over a Microsoft Ads campaing, we have the people for you. Would working with an Amazon Advertising agency be best for your targets? There aren’t many teams around better than ours.

And the proof is in the pudding; check out this case study we did with Microsoft and one of our clients, YouManage.

Yes, our office is based in Altrincham, Manchester – but that doesn’t mean we’re limited to the North West! We work with clients all over the world, from South Africa to North America. The only thing that matters is that you’re looking to grow.

Click below to ask any questions - we particularly love "When can we start?"

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

    By submitting this form you agree to our Privacy policy

    [contact-form-7 id="51870" title="Contact form_Exit Intent"]
    <div role="form" class="wpcf7" id="wpcf7-f51870-p52805-o2" lang="en-US" dir="ltr"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/blog/performance-max-microsoft-ads/#wpcf7-f51870-p52805-o2" method="post" class="wpcf7-form init" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="51870" /> <input type="hidden" name="_wpcf7_version" value="5.4.1" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f51870-p52805-o2" /> <input type="hidden" name="_wpcf7_container_post" value="52805" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7_recaptcha_response" value="" /> </div> <p><span id="wpcf7-66706d7d9a9a1-wrapper" class="wpcf7-form-control-wrap email-474-wrap" style="display:none !important; visibility:hidden !important;"><label for="wpcf7-66706d7d9a9a1-field" class="hp-message">Please leave this field empty.</label><input id="wpcf7-66706d7d9a9a1-field" class="wpcf7-form-control wpcf7-text" type="text" name="email-474" value="" size="40" tabindex="-1" autocomplete="new-password" /></span> <div class="columns"> <p><label><span>First Name</span><span class="wpcf7-form-control-wrap first-name"><input type="text" name="first-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="First Name" /></span> </label></p> <p><label><span>Last Name</span><span class="wpcf7-form-control-wrap last-name"><input type="text" name="last-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Last Name" /></span> </label></p> </div> <p><label><span class="label">Email</span><span class="wpcf7-form-control-wrap your-email"><input type="email" name="your-email" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Email" /></span> </label></p> <p><label><span class="label">Telephone</span><span class="wpcf7-form-control-wrap Telephone"><input type="tel" name="Telephone" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-required wpcf7-validates-as-tel" aria-required="true" aria-invalid="false" placeholder="Telephone" /></span> </label></p> <p><label><span class="label">Your Website</span><span class="wpcf7-form-control-wrap Website"><input type="url" name="Website" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-url wpcf7-validates-as-required wpcf7-validates-as-url" aria-required="true" aria-invalid="false" placeholder="Your Website" /></span> </label></p> <p><label><span class="label">Where did you hear about us?</span><span class="wpcf7-form-control-wrap source"><select name="source" class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false"><option value="">---</option><option value="Where did you hear about us?">Where did you hear about us?</option><option value="Facebook">Facebook</option><option value="LinkedIn">LinkedIn</option><option value="Google Search">Google Search</option><option value="Google Maps">Google Maps</option><option value="Trustpilot">Trustpilot</option><option value="Event">Event</option><option value="Webinar">Webinar</option><option value="Clutch">Clutch</option><option value="Referred by someone">Referred by someone</option><option value="Email">Email</option></select></span> </label></p> <p><label><span class="label">Your message</span><span class="wpcf7-form-control-wrap textarea-514"><textarea name="textarea-514" cols="40" rows="4" class="wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Your Message"></textarea></span> </label></p> <p><span class="terms">By submitting this form you agree to our <a href="/privacy-policy/">Privacy policy</a></span></p> <p><input type="submit" value="Send" class="wpcf7-form-control wpcf7-submit" /></p> <div class="wpcf7-response-output" aria-hidden="true"></div></form></div>