Conversion Pixel

Get Started

Make it easy for customers to leave reviews on your website. Send automated follow-up emails to your customers after they’ve purchased to ask them to review their purchases. Studies show that most reviews originate from post-purchase emails.[4]

Ask your customers to include a photo or video with their review. That’s because 72% of shoppers say they’re more likely to buy a product that has reviews featuring photos and videos as well as text.

To encourage more people to respond, offer them an incentive. PowerReviews research found that 55% of consumers who aren’t writing reviews cited needing the motivation to do so. Offer an incentive such as:

- Sweepstakes. This has been shown to boost responses by up to 83%.

- Loyalty Points

- Free Shipping

- Discounts

If you have a brick-and-mortar shop, ask your in-store shoppers to review your products. Include a call to action (CTA) on your shopping receipts that asks shoppers to write reviews for the products they’ve bought. List your business with online review sites such as Google My Business, Bing Places for Business, Yahoo Local Listing, Yelp, CheckA-Trade, or Foursquare.

Tracking and analytics on screen icon

Negative reviews are good

Don’t worry if some customers give your products or services negative reviews. Recent data analysis has shown that having a few negative reviews among your five-star reviews can help to boost sales.[5] That’s because people are less likely to believe the authenticity of your reviews if they are all 5-stars.

Purchases peak when the average star rating of a product is between 4.2 and 4.5 stars and begins to drop away as the star-rating gets closer to a perfect 5, according to the research conducted by the US Northwestern University and PowerReviews. Previous research by Power Reviews shows that 82% of online shoppers will actively seek out negative reviews.[6]

Having a mixture of positive and negative reviews shows your brand’s transparency and helps to show that the reviews on your website aren’t fake. That, in turn, will make prospective customers more likely to trust your website.

Do respond quickly and respectfully to negative reviews. Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses, according to BrightLocal. Ask the reviewer to contact you directly so you can take the conversation off the public stage. This will show to your reviewer and other prospective customers that you care about their feedback and about providing the best product and service possible.

1. ‘The Importance Of Online Customer Reviews [Infographic]’, Saleh, Khalid, Invesp, www.invespcro.com

2. The Ultimate Guide to Generating More Product Reviews’, PowerReviews, www.powerreviews.com

3. Local Consumer Review Survey 2017, BrightLocal, www.brightlocal.com

4. ‘From Reviews to Revenue Volume 1: How Star Ratings and Review Content Influence Purchase’, Northwestern University Spiegel Digital and Database Research Center, www.powerreviews.com

5. From Reviews to Revenue Volume 1: How Star Ratings and Review Content Influence Purchase’, Northwestern University Spiegel Digital and Database Research Center, www.powerreviews.com

6. ‘The Proven Power of Reviews’, PowerReviews, www.provenreviews.com, 2014

Get started with Add People

From dog walkers to dentists, and electricians to eCommerce sites, we’ve seen it all. Give us a call and see how our digital marketing experts can help to grow your business online.

08450 30 4444

    By submitting this form you agree to our Privacy policy

    [contact-form-7 id="51870" title="Contact form_Exit Intent"]
    <div role="form" class="wpcf7" id="wpcf7-f51870-p48747-o2" lang="en-US" dir="ltr"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/blog/power-online-reviews/#wpcf7-f51870-p48747-o2" method="post" class="wpcf7-form init" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="51870" /> <input type="hidden" name="_wpcf7_version" value="5.4.1" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f51870-p48747-o2" /> <input type="hidden" name="_wpcf7_container_post" value="48747" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7_recaptcha_response" value="" /> </div> <p><span id="wpcf7-62bfdbd28186e-wrapper" class="wpcf7-form-control-wrap email-474-wrap" style="display:none !important; visibility:hidden !important;"><label for="wpcf7-62bfdbd28186e-field" class="hp-message">Please leave this field empty.</label><input id="wpcf7-62bfdbd28186e-field" class="wpcf7-form-control wpcf7-text" type="text" name="email-474" value="" size="40" tabindex="-1" autocomplete="new-password" /></span> <div class="columns"> <p><label><span>First Name</span><span class="wpcf7-form-control-wrap first-name"><input type="text" name="first-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="First Name" /></span> </label></p> <p><label><span>Last Name</span><span class="wpcf7-form-control-wrap last-name"><input type="text" name="last-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Last Name" /></span> </label></p> </div> <p><label><span class="label">Email</span><span class="wpcf7-form-control-wrap your-email"><input type="email" name="your-email" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Email" /></span> </label></p> <p><label><span class="label">Telephone</span><span class="wpcf7-form-control-wrap Telephone"><input type="tel" name="Telephone" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-tel" aria-invalid="false" placeholder="Telephone" /></span> </label></p> <p><label><span class="label">Your Website</span><span class="wpcf7-form-control-wrap Website"><input type="url" name="Website" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-url wpcf7-validates-as-url" aria-invalid="false" placeholder="Your Website" /></span> </label></p> <p><label><span class="label">Where did you hear about us?</span><span class="wpcf7-form-control-wrap source"><select name="source" class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false"><option value="">---</option><option value="Where did you hear about us?">Where did you hear about us?</option><option value="Facebook">Facebook</option><option value="LinkedIn">LinkedIn</option><option value="Google Search">Google Search</option><option value="Google Maps">Google Maps</option><option value="Trustpilot">Trustpilot</option><option value="Event">Event</option><option value="Webinar">Webinar</option><option value="Clutch">Clutch</option><option value="Referred by someone">Referred by someone</option><option value="Email">Email</option></select></span> </label></p> <p><label><span class="label">Your message</span><span class="wpcf7-form-control-wrap textarea-514"><textarea name="textarea-514" cols="40" rows="4" class="wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Your Message"></textarea></span> </label></p> <p><span class="terms">By submitting this form you agree to our <a href="/privacy-policy/">Privacy policy</a></span></p> <p><input type="submit" value="Send" class="wpcf7-form-control wpcf7-submit" /></p> <div class="wpcf7-response-output" aria-hidden="true"></div></form></div>